Download - Before and After 0614
-
7/29/2019 Before and After 0614
1/31
Before&After
Continued
XiBAmagazine.com U
Distinctively Oriental 0614
OrientalContinued
Distinctively
-
7/29/2019 Before and After 0614
2/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 2of20
Distinctively OrientalTake-home menu captures the avor of the Far East in a unique Oriental format
Before (above)
Just the facts, maam. Thedatas all here, but delete
the bowl, and theres not
one visual clue to let us
know this sheet is about
Chinese cuisine. A take-out
menu needs the diners eyes
to do what his nose cant
lure him back to the restau-
rant. That requires beauty.
Delicious, savory, mouth-watering Chinese
cuisinethats what the business-lunch crowd
gets atA Taste of the Orient, a small, family-owned
restaurant inside a neighborhood shopping mall.
But youd never know that by
looking at their menu (right), a
plain, pink leftover from the
Ming Dynasty
(14th-century
English period). Its so nondescript!
A Taste of the Orientneeds a menuthats as beautiful as its food is
tasty and that conveys its distinctive,
Chinese culture. It needs a menu
that will be posted on the ofce
bulletin board, not hidden in the
bottom drawer. Lets make one.
-
7/29/2019 Before and After 0614
3/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 3of20
Distinctively Oriental 3of20
Its not designed at all
The inks on the paper, all right, but the page is not designed; its just lled in.The designer left his visual tools of scale, contrast and depth at home!
Accidental design
Good design is intentional. At left, three circles and three
rectangles have been arranged in two triangles around a focal
point centered in the large circle (the platter). Thats design,
and its attractive. Above, the center panel is typographically
different from the other twoa normal visual devicebut for
no apparent reason. Thats accidental, and its unattractive.
Boxes everywhere
Boxes corral the many kinds of dishes. This makes
sense organizationally, but the pencil-thin lines
have no beauty and are unnecessary, too; the
open space alone is sufcient to create separation
between sections. Random margin widths disrupt
any possible visual rhythm.
(Right) The outside panel has a
focal point (the bowl), and its
in the right place (the center),
but its too smalltoo much
like everything else to have an
impact. The names in a good place,
too, surrounded by (mainly) open
space, which makes it easy to
read, but its so nondescript it has
no voice. Name, location, phone
number and hours are all needed
to do business, but unlike what
the chef prepares, none of it has
been artfullypresented.
Inside spreadOutside spread
-
7/29/2019 Before and After 0614
4/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 4of20
Distinctively Oriental 4of20
Look. Read. Learn.
Begin the redesign by researching what Chinese looks like. Actually do thework. Dont rely on your memory, or youll end up using clichs like fortune
cookies and chopsticks.
The world of China
Dont dream up images
youll get better results (more
easily, too) if youlookthem
up! Research books, maga-
zines and online photo sourc-
es. Visit Chinese restaurants.
What to watch for? Pay atten-
tion to physical attributes
like shapes, colors, textures;
sensual qualities like sound,
smell, touch; and hidden
intangibles, especially of his-
tory, culture and tradition.
Fortune cookie Moon
cakes predate Ming Dynasty;
sweet, happy, circular, tan
Bamboo
Natural, elegant,
cool, spare
Screen Fine furniture, inlaid,
historic, story-telling, seen in
the restaurant
Characters Ancient, wet
brush, calligraphic, uid,
painstaking, distinctively
Oriental
Colors Red, gold leaf
Mask Ancient, heroic, religious,
theatrical, colorful, multi-textured
Restaurant Neutral colors, spot
lighting, intricate woodwork Wok Colorful, hot, fresh,
round, aromatic
-
7/29/2019 Before and After 0614
5/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 5of20
Distinctively Oriental 5of20
Start with format and background
Two images can anchor the designthe folding screen because it resembles thefolded sheet, and the bamboo plant, which will make a graceful, placidbackground.
Crop the image
Like the story on a folding screen, crop the image
to span the page and t its proportions. Note how its
balancedabout half image, half background.
Screens are usually decorated with landscapes, plantsand gures and typically have three or four panels. Con-
veniently enough, the two-fold menu has three panels.
With the image in place, its time to turnthe background into a beautiful canvas
on which to paint our words.
-
7/29/2019 Before and After 0614
6/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 6of20
Distinctively Oriental 6of20
Create a silhouette
To create the illusion of a shadow cast against the screenor visible throughthe screenrst separate the bamboo from its background.
What were about to do is reduce the
full-color photo to solid black & white
with no grays. For an organic image
like this one with a distinct silhou-
ette and where precision is not vital,
Photoshops Threshold slider is ideal.
Invert and clean up
Invert black and white by selecting
Image>Adjustments>Invert. Erase any
leftover spots and unwanted parts. If
necessary, use the Brush tool to paint
and redene some parts. Save a copy
(or a layer) of this image to use later.
Open the image
Change its mode to Grayscale
(Image>Mode>Grayscale).
Set the threshold
Select Image>Adjustments>
Threshold, check Preview, and move
the Threshold slider. Everything
above the threshold is white, and
everything below is black. Adjust for
greatest clarity, then click OK.
-
7/29/2019 Before and After 0614
7/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 7of20
Distinctively Oriental 7of20
Create the illusion of natural lightthe wall
Turn the black silhouette into a soft shadow by blurring and lightening.Then paint depth and radiance onto the whole page.
Add depth and radiance
Next, mimic the dark and light qualities of natu-
ral light. First, sample a light and dark color from
the restaurant (1 ). (This color connection is an
artistic tie-in.) Create a new layer, and ll it with
the light color (2). With the darker color and a
fairly large, soft brush, make a smooth, sweep-
ing stroke across the page (3).
Combine
Set the new layers
blending mode to
Multiply, which
allows the bamboo
layer beneath to
show through. The
result is a convinc-
ing illusion of bam-
boo seen through
a paper screen.
Blur and lighten
Return the image to CMYK Mode
(Image>Mode>CMYK). To soften,
select Filter>Blur>Gaussian Blur, and
enter a Radius amount. What you
want is a soft but still-distinct silhou-
ette, which in this case was 10 pixels.
Lighten the result by lowering the
opacity to about 10%.
1
2
3
-
7/29/2019 Before and After 0614
8/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 8of20
Distinctively Oriental 8of20
Add bamboo to the foreground
With the shadow and lighting established, give the page more depth by addingblack bamboo, which yields a beautiful foreground-background effect.
Connect
Get artistic! With the Brush tool, create your own bam-
boo plant by connecting the leaves (1) and adding a
stem (2) that anchors plant to page. Then add another
leaf (3) to serve as a downward pointer to the list of
menu items that will eventually go beneath it.
Separate
Note that as big as the shadow is, its light value and soft
edges make it recede. Create a forward dimension by
moving black leaves to the center of each panel. The con-
trasts ofedge (hard and soft) and overlapping elements
(dark, medium, light) results in real depth.
Isolate
Retrieve the saved black &
white copy, move its layer to
the top, and set its blending
mode to Multiply. With the
Brush and Eraser tools, iso-
late a few bamboo leaves.
1
2
3
-
7/29/2019 Before and After 0614
9/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 9of20
Distinctively Oriental 9of20
Create a focal icon
The original bowl is a good, simple icon for the restaurant; it suggests eating,chopsticks say Chinese, and steam says hot and fresh. A stamplike effect makes
it bolder and even more Chinese.
3) Sharpen, then dab
In Filter>Sharpen>Unsharp
Mask, apply the following set-
tings: Amount: 100; Radius: 25;
Threshold: 0. Click OK. Next,
with white as the Foreground
color, select the Spatter brush
(here, number 39). Using vari-
ous brush sizes and opacities,
click-dab to soften and basi-
cally mess up the edges.
2) Roughen the edges
Set the Foreground and Back-
ground colors to red and
white, respectively. Go to
Filter>Sketch>Torn Edges,
and for this size and resolu-
tion enter the following: Image
Balance: 25; Smoothness: 1;
Contrast: 15. Click OK.
In Chinese brush paintings, a
stamp, which is typically red,
is often used as a signature. Its
imagery can be evoked by turn-
ing the bowl into a stamp.
A rubber stamp begins as a fairly
sharp image that degrades as it
unevenly hits the paper and more
as the ink soaks in. Time can further
wear it down. The result is a rich,
interesting texture. Heres how to
mimic that in Photoshop.
1) Create the image
The original image can come
from almost any source (ours
was a scan), so in some way
get it into a Photoshop le
Resolution 300 ppi, Color
Mode RGB Color, Background
Contents Transparentturn it
into a selection, and knock it
out of a shape youve drawn.
You want the results to
resemble the image above.
Click . . .
. . .dab . . .
-
7/29/2019 Before and After 0614
10/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 10of20
Distinctively Oriental 10of20Distinctively Oriental 10of20
Choc ICG Regular
No brush marks
No bleeding
Clean edges and ends
Poster-like
Orient
Visigoth Regular
Fat, slow strokes
Fairly upright
Soaked into the surface
Visible paper textureOrientRuach Plain
Fast, light strokes
Clean edges and rough ends
Closest to handwritten
Most like the sample
Orient
Select a display type
Nothing evokes China as readily as its unique, calligraphic characters, which on themenu must be conveyed with Western-style type. In general, youll see wet brush, dry
brush and articial styles. Dry-brush font Ruach in this case is best.
Wet brush
Dry brush
Articial
Reference character
Once youve found a style that
you like, note how its drawn.
Pay attention to its edges,
stroke ends, thick-to-thinness
and general slant or direction,
then look for similarities in
Western typestyles.
-
7/29/2019 Before and After 0614
11/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 11of20
Distinctively Oriental 11of20
AppetizersFried Won Ton
Egg Rolls (4)Paper-wrapped Chicken (8)
Fried Chicken Wings (10)Pot-Stickers (8)
AppetizersFried Won Ton
Egg Rolls (4)
Paper-wrapped Chicken (8)
Fried Chicken Wings (10)
Pot-Stickers (8)
AppetizersFried Won Ton
Egg Rolls (4)
Paper-wrapped Chicken (8)
Fried Chicken Wings (10)
Pot-Stickers (8)
Calligraphic Sanvito
Simple lines, BIG counters, BIG aper-
tures and a sweeping stroke yield
both clarity and calligraphic style
without the brush details. Sanvito
is a good complement to Ruach.
Sans-serif Helvetica
Although popular, Helvetica is not espe-
cially clear at small sizes, because its
small apertures tend to close up. And
its straight lines are too rigid to comple-
ment free-owing Ruach.
Roman serif Times Roman
Roman serif faces are more rened
and generally easier to read, because
serifs help move the eye from letter to
letter, but theyre full of tiny detail and
stylistically very different from Ruach.
Select a complementary text typeface
For the small type used for listings, look rst for clarity and then for a complementaryline or shape. Clarity usually requires open letterforms and little detail.
Tc Small, but serifshelp move the eye Tc Sweepingand openTc Too smallToo straight
-
7/29/2019 Before and After 0614
12/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 12of20
Distinctively Oriental 12of20
(Left) Analyze the bamboo based on line and direction. Note that its leaves and
stems point in different directionshorizontal, diagonal, verticalwhich creates
a lot of movement and tension. This action can be mimicked in the layout.
Complement image and layout
With the bamboo already on the page, create a relationship between image, typeand layout by mimicking its spiky visual qualities.
Place the contact
information
Since this is a take-
home menu, the
phone number needs
to be prominent;
here, its size and
right offset make it
stand out. Remaining
information aligned
with the seal estab-
lishes continuity yet
retains the staggered
movement.
Place the
business name
The bamboo leaves
have both size and
directional differ-
ences. Mimic this
with two type sizes
and staggered place-
ment, which moves
the eye similarly and
puts tension into
the layout.
Place the seal
What size should
the seal be? Gener-
ally speaking, work
with whats in front
of you. Here, the
bamboo is govern-
ing the design, so
give the seal similar
mass, and place it
directly beneath the
downward-pointing
umbrella about
mid-page.
The OrientA taste of
Aligned with seal for continuity
3315Northgate Blvd. #8, Sacramento
CornerofNorthgate & SanJuan
OpenMSat. from 119, closedSunday
Dine-In Take-Out Catering
916.922.1818
The OrientA taste of
-
7/29/2019 Before and After 0614
13/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 13of20
Distinctively Oriental 13of20
Organize the menu items
All those boxes on the original menu are unnecessary; the white space alone issufcient to separate the sections beautifully. Simple tab indents identify columnar
elements and mimic the bamboo, too.
Special Rice Plates(Entree without shrimp 4.25) 1. Sa-tayChickenorPork
2. Teriyaki ChickenorPork
3. Sweet &SourChickenorPork4. Kung Pao Chicken5. SzechwanBeef *6. Mong olianBeef *
7. C u rry C hick en*8. Broccoli Beef9. Sesame Chicken
10. LemonChicken11. CashewChicken
12. GarlicChicken13. HunanChicken14. Vegetable Deluxe *
(Entree withshrimp 5.25)
15. CashewShrimp16. Kung Pao Shrimp17. SzechwanShrimp *18. CurryShrimp
19. Shrimp withblack beansauce20. Shrimp withlobstersauce
Family Specials(23people) Cantonese FamilySpecial 14.95Soup ofthe Day
Egg RollsBroccoli BeefTeriyaki ChickenB.B.Q. Pork FriedRice
MandarinFamily Special 15.95
Soup ofthe DayFriedPrawnsMongolianBeefSa-tayChicken
B.B.Q. Pork ChowMein
House FamilySpecial 16.95Soup ofthe DayPaper-wrappedChickenCashewPrawn
Sesame ChickenShrimp ChowMein
The Orient
3315Northgate Blvd.#8, Sacramento
CornerofNorthgate & SanJuan
OpenMSat.from119,closedSunday
Dine-In Take-Out Catering
916.922.1818
A taste of
Tab indents rather than ush-left alignment yield text
blocks that have staggered edges similar to the bamboo
and cover layout.
Visual relationships
Above, the headline x-height deter-
mines the text size. Below, its overall
height governs section spacing.
Family Specials(23 people) Cantonese Family Special 14.95Soup of the DayEgg RollsBroccoli BeefTeriyaki ChickenB.B.Q. Pork Fried Rice
Mandarin Family Special 15.95Soup of the DayFried Prawns
Family Specials
Family Specials
-
7/29/2019 Before and After 0614
14/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 14of20
Distinctively Oriental 14of20
Repeat inside
Whats good for the outside is good for the inside. Create continuity easily by
repeating the background, margins, column guides and type treatment inside.
Repeat the background Use the same background image
inside as outside, but to make space for the menu items
delete the foreground silhouettes. Carry over margins, guides
and type treatment. Note that the bamboo shadow is reversed
to create the illusion of transparent rice paper.
Pork Sweet &SourPork 5.95GarlicPork (withvegetables) 5.95Sa-tayPork 5.95
Teriyaki Pork 5.95B.B.Q. Pork BeanCurd 5.95
Poultry Broccoli Chicken 5.25AlmondChicken 5.25CashewChicken 5.25SzechwanChicken * 5.25Kung Pao Chicken* 5.25
HunanChicken* 5.95CurryChicken* 5.95Sweet &Sour Chicken 5.95
Sa-tayChicken 5.95LemonChicken 5.95Sesame Chicken 5.95Teriyaki Chicken 5.95
GarlicChicken 5.95
Beef Broccoli Beef 5.95MongolianBeef * 5.95
SzechwanBeef* 5.95Kung Pao Beef* 5.95HunanBeef* 6.95BeefwithOysterSauce 5.95
GingerBeef 5.95PepperBeef (withblack bean) 5.95
Appetizers Fried Won Ton 2.95Egg Rolls (4) 4.25Paper-wrappedChicken (8) 4.25
Fr ie dCh ic ke nW in gs ( 10) 4 .25Pot Stickers (8) 4.95FriedPrawns (8) 4.95FriedCalamari 5.95
Chin ese Ch icken Sal ad 4.25
Soup Soup of the Day 1.50Egg Flower Soup 4.25Chicken Noodle Soup 4.25
Beef Noodle Soup 4.25Won Ton Noodle Soup 4.25Won Ton Soup 4.25Combination Won Ton 5.25
Hot & Sour Soup * 5.25
Combination Plates Combination Plate #1 5.25Soup ofthe DayPaper-wrappedChicken
Broccoli BeefChowMeinorFriedRice
Combination Plate #2 6.25Soup ofthe Day
FriedPrawnsSweet &Sour ChickenChowMeinorFriedRice
Seafood Cashew 6.95Prawnwithlobstersauce 6.95Prawnwithblack beansauce 6.95
Sweet &Sour Prawn 6.95CurryPrawn(orcalamari)* 6.95Kung Pao Prawn(orcalamari)* 6.95SzechwanPrawn * 6.95
Vegetable withPrawn 6.95
Vegetables Vegetable Deluxe 5.25SzechwanBeanCurd* 5.25BraisedBeanCurd 5.95
Fried Rice VegetarianFriedRice 4.25ChickenFriedRice 4.25B.B.Q. Pork FriedRice 4.25BeefFriedRice 4.25
Shrimp FriedRic e 5.25CombinationFriedRice 5.25
Chow Mein VegetarianChowMein 4.25ChickenChow Mein 4.25B.B.Q. Pork ChowMein 4.25BeefChowMein 4.25
Shrimp ChowMein 5.25CombinationChow Mein 5.25
* Hot &Spicy
Inside spreadOutside spread
Special Rice Plates(Entree without shrimp 4.25) 1. Sa-tayChickenorPork
2. Teriyaki ChickenorPork
3. Sweet &SourChickenorPork4. Kung Pao Chicken5. SzechwanBeef *6. Mong olianBeef *7. C u rry C hick en*
8. Broccoli Beef9. Sesame Chicken
10. LemonChicken11. CashewChicken
12. GarlicChicken13. HunanChicken14. Vegetable Deluxe *
(Entree withshrimp 5.25)
15. CashewShrimp16. Kung Pao Shrimp17. SzechwanShrimp *18. CurryShrimp
19. Shrimp withblack beansauce20. Shrimp withlobstersauce
Family Specials(23people) Cantonese FamilySpecial 14.95Soup ofthe DayEgg RollsBroccoli Beef
Teriyaki ChickenB.B.Q. Pork FriedRice
MandarinFamily Special 15.95Soup ofthe Day
FriedPrawnsMongolianBeefSa-tayChickenB.B.Q. Pork ChowMein
House FamilySpecial 16.95
Soup ofthe DayPaper-wrappedChickenCashewPrawnSesame Chicken
Shrimp ChowMein
The Orient
3315Northgate Blvd.#8, Sacramento
CornerofNorthgate & SanJuan
OpenMSat.from119,closedSunday
Dine-In Take-Out Catering
916.922.1818
A taste of
-
7/29/2019 Before and After 0614
15/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 15of20
Distinctively Oriental 15of20
The Orient
3315Northgate Blvd.#8, Sacramento
CornerofNorthgate &SanJuan
OpenMSat.from119,closedSunday
Dine-In Take-Out Catering
A taste of
Special Rice Plates(Entree without shrimp 4.25) 1. Sa-tayChickenorPork
2. Teriyaki ChickenorPork
3. Sweet &SourChickenorPork4. Kung Pao Chicken5. SzechwanBeef *6. Mong olianBeef *
7. C u rry C hick en*8. Broccoli Beef9. Sesame Chicken
10. LemonChicken11. CashewChicken
12. GarlicChicken13. HunanChicken14. Vegetable Deluxe *
(Entree withshrimp 5.25)
15. CashewShrimp16. Kung Pao Shrimp17. SzechwanShrimp *18. CurryShrimp
19. Shrimp withblack beansauce20. Shrimp withlobstersauce
916.922.1818
Family Specials(23people) Cantonese FamilySpecial 14.95Soup ofthe DayEgg RollsBroccoli BeefTeriyaki Chicken
B.B.Q. Pork FriedRice
MandarinFamily Special 15.95Soup ofthe DayFriedPrawnsMongolianBeef
Sa-tayChickenB.B.Q. Pork ChowMein
House FamilySpecial 16.95Soup ofthe Day
Paper-wrappedChickenCashewPrawnSesame ChickenShrimp ChowMein
Phone numberin gold
distinguishes it from the food
categories and adds another
level of depth.
Color unies the elements
Its time to add color. Our eyes connect similaritiesthis like that. Color the
headlines to match the seal already on the cover. The contrast of gold adds depth
and spices up the hot palette.
Pork Sweet &Sour Pork 5.95GarlicPork (withvegetables) 5.95Sa-tayPork 5.95
Teriyaki Pork 5.95B.B.Q. Pork BeanCurd 5.95
Poultry Broccoli Chicken 5.25AlmondChicken 5.25CashewChicken 5.25SzechwanChicken * 5.25Kung Pao Chicken* 5.25
HunanChicken * 5.95CurryChicken * 5.95Sweet &Sour Chicken 5.95
Sa-tayChicken 5.95LemonChicken 5.95Sesame Chicken 5.95Teriyaki Chicken 5.95
GarlicChicken 5.95
Beef Broccoli Beef 5.95MongolianBeef * 5.95
SzechwanBeef* 5.95Kung Pao Beef* 5.95HunanBeef* 6.95BeefwithOysterSauce 5.95
GingerBeef 5.95PepperBeef (withblack bean) 5.95
Appetizers Fried Won Ton 2.95Egg Rolls (4) 4.25Paper-wrappedChicken (8) 4.25
F ri ed Ch ic ke nW in gs (1 0) 4 .2 5Pot Stickers (8) 4.95FriedPrawns (8) 4.95FriedCalamari 5.95
Chines e Chi cken Sal ad 4.25
Soup Soup of the Day 1.50Egg Flower Soup 4.25Chicken Noodle Soup 4.25
Beef Noodle Soup 4.25Won Ton Noodle Soup 4.25Won Ton Soup 4.25Combination Won Ton 5.25
Hot & Sour Soup * 5.25
Combination Plates Combination Plate #1 5.25Soup ofthe DayPaper-wrappedChicken
Broccoli BeefChowMeinorFriedRice
Combination Plate #2 6.25Soup ofthe Day
FriedPrawnsSweet &Sour ChickenChowMeinorFriedRice
Seafood Cashew 6.95Prawnwithlobstersauce 6.95Prawnwithblack beansauce 6.95
Sweet &Sour Prawn 6.95CurryPrawn(orcalamari)* 6.95Kung Pao Prawn(or calamari)* 6.95SzechwanPrawn * 6.95
Vegetable withPrawn 6.95
Vegetables Vegetable Deluxe 5.25SzechwanBeanCurd* 5.25BraisedBeanCurd 5.95
Fried Rice VegetarianFriedRice 4.25ChickenFriedRice 4.25B.B.Q. Pork FriedRice 4.25BeefFriedRice 4.25
Shrimp FriedRic e 5.25CombinationFriedRice 5.25
Chow Mein VegetarianChowMein 4.25ChickenChow Mein 4.25B.B.Q. Pork ChowMein 4.25BeefChowMein 4.25
Shrimp ChowMein 5.25CombinationChow Mein 5.25
* Hot &Spicy
Remember to work with your visual research; dont pull design decisions
from a hat. Note here the gold color is from a research image (page 4).
-
7/29/2019 Before and After 0614
16/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 16of20
Distinctively Oriental 16of20
Prices are subject to change
The beauty of this simple menu is that the backgroundwhich bleedscan
be commercially printed in large quantities, thenA Taste of the Orientcan update
items as needed and print fresh copies on a desktop printer.
Pork Sweet &Sour Pork 5.95GarlicPork (withvegetables) 5.95Sa-tayPork 5.95Teriyaki Pork 5.95B.B.Q. Pork BeanCurd 5.95
Poultry Broccoli Chicken 5.25AlmondChicken 5.25CashewChicken 5.25SzechwanChicken * 5.25Kung Pao Chicken* 5.25HunanChicken * 5.95CurryChicken* 5.95Sweet &Sour Chicken 5.95Sa-tayChicken 5.95LemonChicken 5.95Sesame Chicken 5.95Teriyaki Chicken 5.95GarlicChicken 5.95
Beef Broccoli Beef 5.95MongolianBeef * 5.95SzechwanBeef* 5.95Kung Pao Beef* 5.95HunanBeef* 6.95
Beefwith OysterSauce 5.95GingerBeef 5.95PepperBeef (withblack bean) 5.95
Appetizers FriedWonTon2.95EggRolls (4)4.25Paper-wrappedChicken(8) 4.25FriedChickenWings (10) 4.25PotStickers (8)4.95FriedPrawns (8)4.95FriedCalamari5.95ChineseChickenSalad4.25
Soup Soup ofthe Day1.50EggFlower Soup4.25ChickenNoodle Soup4.25BeefNoodle Soup4.25WonTonNoodle Soup4.25WonTonSoup4.25CombinationWonTon5.25Hot& Sour Soup *5.25
CombinationPlates CombinationPlate #15.25 Soup ofthe Day
Paper-wrappedChicken BroccoliBeef Chow Meinor FriedRice CombinationPlate #2
6.25 Soup ofthe Day FriedP
rawns Sweet& Sour Chicken Chow Meinor FriedRice
Seafood Cashew 6.95
Prawnwithlobster sauce
6.95
Prawnwithblackbeansauce
6.95
Sweet& Sour Prawn
6.95
Curry Prawn(or calamari) *
6.95
KungPao Prawn(or calamari)
* 6.95
SzechwanPrawn*
6.95
Vegetable withPrawn
6.95
Vegetables Vegetable Deluxe 5.25
SzechwanBeanCurd*
5.25
BraisedBeanCurd
5.95
FriedRice VegetarianFriedRice 4.25
ChickenFriedRice
4.25
B.B.Q. PorkFriedRice
4.25
BeefFriedRice
4.25
Shrimp FriedRice
5.25
CombinationFriedRice
5.25
ChowMein VegetarianChow Mein 4.25
ChickenChowMein
4.25
B.B.Q. PorkChow Mein
4.25
BeefChow Mein
4.25
Shrimp Chow M
ein5.25
CombinationChow Mein 5.25
* Hot& Spicy
The Orient
3315Northgate Blvd. #8, Sacramento
CornerofNorthgate &SanJuan
OpenMSat. from 119, closedSunday
Dine-In Take-Out Catering
916.922.1818
A taste of
Pre-printed shells . . . . . . items updated, printed . . . . . . and folded for presentation.
-
7/29/2019 Before and After 0614
17/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 17of20
Distinctively Oriental 17of20
By the way . . .
As an option, a heavy frame around each panel looks a lot like a folding screen.
With the addition of the black frame, each panel becomes its own separate zone, a result similar to the original menu
in which each category was boxed in. But unlike the unattractive original, several elements tie the zones together:
1) The black silhouette spans two panels
2) The bamboo shadow spans all three panels
3) The red color repeats throughout.
An accordion fold like the screen would have been artistically truer, but the content of the menu wouldnt permit it.
Pork Sweet &SourPork 5.95GarlicPork (withvegetables) 5.95Sa-tayPork 5.95
Teriyaki Pork 5.95B.B.Q. Pork BeanCurd 5.95
Poultry Broccoli Chicken 5.25AlmondChicken 5.25
CashewChicken 5.25SzechwanChicken * 5.25Kung Pao Chicken* 5.25HunanChicken* 5.95
CurryChicken* 5.95Sweet &Sour Chicken 5.95Sa-tayChicken 5.95
LemonChicken 5.95Sesame Chicken 5.95Teriyaki Chicken 5.95GarlicChicken 5.95
Beef Broccoli Beef 5.95MongolianBeef * 5.95SzechwanBeef* 5.95Kung Pao Beef* 5.95
HunanBeef* 6.95BeefwithOysterSauce 5.95GingerBeef 5.95
PepperBeef (withblack bean) 5.95
Appetizers FriedWonTon2.95EggRolls (4)4.25Paper-wrappedChicken(8) 4.25FriedChickenWings(10)4.25PotStickers (8)4.95FriedPrawns(8)4.95FriedCalamari5.95Chinese ChickenSalad4.25Soup Soup oftheDay1.50EggFlower Soup4.25ChickenNoodle Soup4.25BeefNoodle Soup4.25WonTonNoodleSoup4.25WonTonSoup4.25CombinationWonTon5.25Hot& Sour Soup*5.25CombinationPlates CombinationPlate#15.25 Soup oftheDay
Paper-wrappedChicken BroccoliBeef ChowMeinor FriedRice CombinationPlate#2
6.25 Soupofthe Day FriedPrawns Sweet& Sour Chicken ChowMeinor FriedRice
Seafood Cashew 6.95
Prawnwithlobster sauce
6.95
Prawnwithblackbeansauce
6.95
Sweet& Sour Prawn
6.95
Curry Prawn(or calamari) * 6.95
KungPaoPrawn(or calamari)
* 6.95
SzechwanPrawn*
6.95
VegetablewithPrawn
6.95
Vegetables VegetableDeluxe 5.25
SzechwanBeanCurd*
5.25
BraisedBeanCurd
5.95
FriedRice VegetarianFriedRice 4.25
ChickenFriedRice
4.25
B.B.Q.PorkFriedRice
4.25
BeefFriedRice
4.25
ShrimpFriedRice
5.25
CombinationFriedRice
5.25
ChowMein VegetarianChow Mein 4.25
ChickenChowMein
4.25
B.B.Q. PorkChow Mein
4.25
BeefChow Mein
4.25
ShrimpChowMein
5.25
CombinationChow Mein
5.25
*Hot& Spicy
Special Rice Plates(Entree without shrimp 4.25) 1. Sa-tayChickenorPork
2. Teriyaki ChickenorPork
3. Sweet &SourChickenorPork4. Kung Pao Chicken5. SzechwanBeef *6. Mong olianBeef *
7. C u rry C hick en*8. Broccoli Beef9. Sesame Chicken
10. LemonChicken11. CashewChicken
12. GarlicChicken13. HunanChicken14. Vegetable Deluxe *
(Entree withshrimp 5.25)
15. CashewShrimp16. Kung Pao Shrimp17. SzechwanShrimp *18. CurryShrimp
19. Shrimp withblack beansauce20. Shrimp withlobstersauce
Family Specials(23people) Cantonese FamilySpecial 14.95Soup ofthe DayEgg RollsBroccoli BeefTeriyaki Chicken
B.B.Q. Pork FriedRice
MandarinFamily Special 15.95Soup ofthe DayFriedPrawnsMongolianBeef
Sa-tayChickenB.B.Q. Pork ChowMein
House FamilySpecial 16.95Soup ofthe Day
Paper-wrappedChickenCashewPrawnSesame ChickenShrimp ChowMein
The Orient
3315Northgate Blvd.#8, Sacramento
CornerofNorthgate & SanJuan
OpenMSat.from119,closedSunday
Dine-In Take-Out Catering
916.922.1818
A taste of
-
7/29/2019 Before and After 0614
18/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 18of20
Distinctively Oriental 18of20
Special Rice Pl ates(Entree without shrimp 4.25) 1. Sa-tayChickenorPork
2. Teriyaki ChickenorPork3. Sweet &SourChickenorPork4. Kung Pao Chicken5. SzechwanBeef*6. MongolianBeef*7. CurryChicken*8. Broccoli Beef9. Sesame Chicken
10. LemonChicken11. CashewChicken12. GarlicChicken13. HunanChicken14. Vegetable Deluxe *
(Entree withshrimp 5.25)15. CashewShrimp16. Kung Pao Shrimp17. SzechwanShrimp *18. CurryShrimp19. Shrimp withblack beansauce20. Shrimp withlobstersauce
Family Specials(23people) Cantonese FamilySpecial 14.95Soup ofthe DayEgg RollsBroccoli BeefTeriyaki ChickenB.B.Q. Pork FriedRice
MandarinFamilySpecial 15.95Soup ofthe DayFriedPrawnsMongolianBeefSa-tayChickenB.B.Q. Pork ChowMein
House FamilySpecial 16.95Soup ofthe DayPaper-wrappedChickenCashewPrawnSesame ChickenShrimp ChowMein
The Orient
3315Northgate Blvd. #8, Sacramento
Cornerof Northgate &SanJuan
OpenMSat. from 119, closed Sunday
Dine-In Take-Out Catering
916.922.1818
A taste of
Article resources
Typefaces
1 (ab) Ruach Plain | a) 43 pt, b) 16 pt
2 (ad) Sanvito MM | a) 27 pt, b) 24 pt,
c) 13/13 pt, d) 13/15.6 pt
Colors
C0 M90 Y80 K25
C0 M40 Y90 K15
C22 M26 Y34 K0
C2 M3 Y4 K0
3
4
5
6
1b
2d
3
4
5
2a
2b
2c
1a
Pork Sweet &Sour Pork 5.95
GarlicPork (withvegetables) 5.95Sa-tayPork 5.95Teriyaki Pork 5.95
B.B.Q. Pork BeanCurd 5.95
Poultry Broccoli Chicken 5.25AlmondChicken 5.25CashewChicken 5.25SzechwanChicken* 5.25Kung Pao Chicken* 5.25HunanChicken* 5.95CurryChicken* 5.95Sweet &Sour Chicken 5.95Sa-tayChicken 5.95LemonChicken 5.95Sesame Chicken 5.95Teriyaki Chicken 5.95GarlicChicken 5.95
Beef Broccoli Beef 5.95MongolianBeef* 5.95SzechwanBeef* 5.95Kung Pao Beef* 5.95HunanBeef* 6.95Beefwith OysterSauce 5.95GingerBeef 5.95PepperBeef (withblack bean) 5.95
Appetizers Fried Won Ton 2.95
Egg Rolls (4) 4.25Paper-wrappedChicken(8) 4.25F ri ed C hi ck en W in gs ( 10 ) 4 .2 5
Pot Stickers (8) 4.95FriedPrawns (8) 4.95FriedCalamari 5.95Chinese C hicken Salad 4.25
Soup Soup of the Day 1.50Egg Flower Soup 4.25Chicken Noodle Soup 4.25Beef Noodle Soup 4.25Won Ton Noodle Soup 4.25Won Ton Soup 4.25Combination Won Ton 5.25Hot & Sour Soup * 5.25
Combination Plates Combination Plate #1 5.25Soup ofthe DayPaper-wrappedChickenBroccoli BeefChowMeinorFriedRice
Combination Plate #2 6.25Soup ofthe DayFriedPrawnsSweet &SourChickenChowMeinorFriedRice
Seafood Cashew 6.95
Prawnwithlobster sauce 6.95Prawnwithb lack beansauce 6.95Sweet &SourP rawn 6.95
CurryPrawn(or calamari)* 6.95Kung Pao Prawn(orcalamari) * 6.95SzechwanPrawn* 6.95Vegetable withPrawn 6.95
Vegetables Vegetable Deluxe 5.25SzechwanBeanCurd * 5.25BraisedBeanCurd 5.95
Fried Rice VegetarianFriedRice 4.25ChickenFriedRice 4.25B.B.Q. Pork FriedRice 4.25BeefFriedRice 4.25Shrimp FriedRice 5.25CombinationFriedRice 5.25
Chow Mein VegetarianChowMein 4.25ChickenChowMein 4.25B.B.Q. Pork ChowMein 4.25BeefChowMein 4.25Shrimp ChowMein 5.25CombinationChowMein 5.25
*Hot &Spicy
1b
2d
6
-
7/29/2019 Before and After 0614
19/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 19of20
Distinctively Oriental 19of20
Images
1 (ad) Photos.com | a b c d
2 Photodisc/Veer.com
3 Stockbyte/Veer.com
4 (af) istockphoto.com | a b c d
e f
Article resources
3
1d
4f
1b 1c
2
4d4b
1a
4a
4e
4c
-
7/29/2019 Before and After 0614
20/31
Before&After XiBAmagazine.com U
Distinctively Oriental 0614 20of20 | Printing formats
Distinctively Oriental 20of20
Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designerDexter Mark Abellera Staff designer
Editorial board Gwen Amos, Carl Winther
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail [email protected]
www http://www.bamagazine.com
Copyright 2005 Before & After magazine, ISSN
1049-0035. All rights reserved
You may pass this article around, but you may not alter
it, and you may not charge for it. You may quote brief
sections for review. If you do this, please credit Before
& After magazine, and let us know. To feature free
Before & After articles on your Web site, please contact
us. For permission to include all or part of this article in
another work, please contact us.
Subscribe to Before & After
Did you enjoy this article? Subscribe, and
become a more capable, condent designer
for pennies per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this articleTo pass along a free copy of this article to
others, click here.
Join our e-list
To be notied by e-mail of new articles as
they become available, go to
http://www.bamagazine.com/email
-
7/29/2019 Before and After 0614
21/31
Before&After
Back | Paper-saver format
XiBAmagazine.com U
For paper-saver formatPrint: (Specify pages 2231)For presentation formatPrint: (Specify pages 120)
Before & After is made to t your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
Print
Format: Landscape
Page Size: Fit to Page
Save
Presentation format or
Paper-saver format
0
-
7/29/2019 Before and After 0614
22/31
Before&After|www.ba
magazine.com
1of10
DistinctivelyO
riental0614
0614DistinctivelyOr
iental
Or
iental
Continued
DistinctivelyBe
fore(above)
Justthefacts,maam.The
datasallhere,butdelete
thebowl,andtheresn
ot
onevisualcluetoletu
s
knowthissheetisabout
Chinesecuisine.Atake
-out
menuneedsthedinerseyes
todowhathisnoseca
nt
lurehimbacktothere
stau-
rant.Thatrequiresbea
uty.
Delicious,savory,mouth-w
ateringChinese
cuisinethatswhatthebu
siness-lunchcrowd
getsatATasteoftheOrient,
asmall,family-owned
restaurantinsideaneighbo
rhoodshoppingmall.
But
youdneverknowthatb
ylookingattheir
menu(right),aplain,pinkleftoverfromtheMing
Dynasty(14th-centuryEnglish
period).Itssonondescript!
ATasteoftheOrientneedsa
menuthatsasbeau
tifulasitsfoodis
tastyandthatconveysitsdistinctive,
Chineseculture.Itneedsamenuth
at
willbepo
stedontheofcebulletin
board,nothiddeninthebottom
drawer.Letsmakeone.
0
-
7/29/2019 Before and After 0614
23/31
Before&After|www.ba
magazine.com
2of10
DistinctivelyOriental0614
0614DistinctivelyOriental Its
notdesigneda
tall
Theinksonthepap
er,allright,butthepageisnotdesigned;itsjus
tlledin.
Thedesignerlefthisvisualtoolsofscale,co
ntrastanddepthathom
e!
Accidentaldesign
Goodde
signisintentional.Atleft,threecirclesandthree
rectangleshavebeenarrangedintwotrianglesaroundafocal
pointce
nteredinthelargecircle(theplatter).Thatsdesign,
andits
attractive.Above,thecenterpanelistypographically
differentfromtheothertwoanormalvisualdevicebutfor
noappa
rentreason.Thatsaccidental,and
itsunattractive.
Boxese
verywhere
Boxesco
rralthemanykindsofdishes.This
makes
senseor
ganizationally,butthepencil-thinlines
haveno
beautyandareunnecessary,too;the
openspacealoneissufcienttocreateseparation
between
sections.Randommarginwidths
disrupt
anyposs
iblevisualrhythm.
(Right)Theouts
idepanelhasa
focalpoint(the
bowl),andits
intherightplace(thecenter),
butitstoosma
lltoomuch
likeeverything
elsetohavean
impact.Thenam
esinagoodplace,
too,surrounded
by(mainly)open
space,whichm
akesiteasyto
read,butitsso
nondescriptithas
novoice.Name,location,phone
numberandho
ursareallneeded
todobusiness,
butunlikewhat
thechefprepares,noneofithas
beenartfullypr
esented.
Insidespread
Outsidespread
Look.Read.Learn.
BegintheredesignbyresearchingwhatChin
eselookslike.Actually
dothe
work.Dontrelyon
yourmemory,oryoullendupusingclichslike
fortune
cookiesandchopst
icks.
Thewor
ldofChina
Dontdr
eamupimages
youllge
tbetterresults(more
easily,too)ifyoulookthem
up!Rese
archbooks,maga-
zinesan
donlinephotosourc-
es.Visit
Chineserestaurants.
Whatto
watchfor?Payatten-
tiontop
hysicalattributes
likeshapes,colors,textures;
sensual
qualitieslikesound,
smell,to
uch;andhidden
intangib
les,especiallyofhis-
tory,cultureandtradition.
FortunecookieMoo
n
cakespredateMingDynasty;
sweet,happy,circular,tan
Bamboo
Natural,ele
gant,
cool,spare
ScreenFinefurniture,inlaid,
historic,story-telling,seen
in
therestaurant
CharactersAncient,wet
brush,calligraphic,
uid,
painstaking,distinc
tively
Oriental
ColorsRed,goldle
af
MaskAncient,heroic,religious,
theatrical,colorful,multi-textured
RestaurantNeutralcolors,
spot
lighting,intricatewoodwork
WokColorful,hot,fresh,
round,aromatic
0
-
7/29/2019 Before and After 0614
24/31
Before&After|www.ba
magazine.com
3of10
DistinctivelyOriental0614
0614DistinctivelyOriental C
reateasilhouette
Tocreatetheillusionofashadowcastagain
stthescreenorvisiblethrough
thescreenrstseparatethebamboofrom
itsbackground.
Whatwereabouttodoisreducethe
full-colorphototosolidblack&white
withnograys.Foranorganicimage
likethisonewith
adistinctsilhou-
etteandwhereprecisionisnotvital,
PhotoshopsThre
sholdsliderisideal.
Invertandcleanup
Invertblackandwhitebyselecting
Image>Adjustments>Invert.E
raseany
leftoverspotsandunwanted
parts.If
necessary,usetheBrushtooltopaint
andredenesomeparts.Saveacopy
(oralayer)ofthisimagetouselater.
Openthe
image
ChangeitsmodetoGrayscale
(Image>Mode>Grayscale).
Se
tthethreshold
SelectImage>Adjustments>
Threshold,checkPreview,andmove
theThresholdslider.Everything
abovethethresholdiswhite,and
everythingbelowisblack.Adjustfor
greatestclarity,thenclickOK.
Startwithformatandbackground
Twoimagescananchorthedesignthefoldingscreenbecauseitresemblesthe
foldedsheet,andth
ebambooplant,which
willmakeagraceful,placidbackground.
Croptheimage
Likethestoryonafoldingscreen,croptheimage
tospanthepageandtitsproportions.Notehowits
balancedabouthalfim
age,halfbackground.
Screensareusu
allydecoratedwithlandscapes,plants
andguresand
typicallyhavethreeorfourpanels
.Con-
venientlyenough,thetwo-foldmenuhasthreepanels.
W
iththeimageinplace,itstimeto
turn
th
ebackgroundintoabeautifulcanvas
onwhichtopaintourwords.
0
-
7/29/2019 Before and After 0614
25/31
Before&After|www.ba
magazine.com
4of10
DistinctivelyOriental0614
614DistinctivelyOriental C
reatetheillusion
ofnaturallightthewa
ll
Turntheblacksilho
uetteintoasoftshadow
byblurringandlighten
ing.
Thenpaintdepthandradianceontothewh
olepage.
Adddepthandradiance
Next,mimicth
edarkandlightqualitiesofnatu-
rallight.First,samplealightanddarkcolorfrom
therestaurant
(1).(Thiscolorconnectionisan
artistictie-in.)Createanewlayer,andllitwith
thelightcolor(2).Withthedarkercoloranda
fairlylarge,sof
tbrush,makeasmooth,sweep-
ingstrokeacro
ssthepage(3).
Combine
Setthenewlayers
blendingmodeto
Multiply,which
allowsthebamboo
layerbeneathto
showthrough.The
resultisaconvinc-
ingillusionofbam-
booseenthrough
apaperscreen.
Blurandlighten
Returntheimage
toCMYKMode
(Image>Mode>CM
YK).Tosoften,
selectFilter>Blur>GaussianBlur,and
enteraRadiusam
ount.Whatyou
wantisasoftbut
still-distinctsilhou-
ette,whichinthis
casewas10pixels.
Lightentheresult
byloweringthe
opacitytoabout1
0%.
1
2
3
Addbamboototheforeground
Withtheshadowan
dlightingestablished,g
ivethepagemoredepth
byadding
blackbamboo,whichyieldsabeautifulfore
ground-backgroundeffect.
Connect
Getartistic!WiththeBrushtool,createyourownbam-
booplantbyconnectingtheleaves(1)andadding
a
stem(2)thatan
chorsplanttopage.Thenaddanother
leaf(3)toserve
asadownwardpointertothelist
of
menuitemsthatwilleventuallygobeneathit.
Separate
Notethatasbigastheshadowis,itslightvaluea
ndsoft
edgesmakeitrecede.Createaforwarddimensio
nby
movingblackleavestothecenterofeachpanel.
Thecon-
trastsofedge(
hardandsoft)andoverlappingele
ments
(dark,medium,
light)resultsinrealdepth.
Isolate
Retrievethesavedblack&
whitecopy,move
itslayerto
thetop,andsetitsblending
modetoMultiply.
Withthe
BrushandErasertools,iso-
lateafewbambooleaves.
1
2
3
06
-
7/29/2019 Before and After 0614
26/31
Before&After|www.ba
magazine.com
5of10
DistinctivelyOriental0614
614DistinctivelyOriental C
reateafocalicon
Theoriginalbowlis
agood,simpleiconfor
therestaurant;itsugges
tseating,
chopstickssayChin
ese,andsteamsayshot
andfresh.Astamplikeeffectmakes
itbolderandevenm
oreChinese.
3)Sharpen,thendab
InFilter>Sharpen>Unsharp
Mask,applythefollowingset-
tings:Amount:100;Radius
:25;
Threshold:0.ClickOK.Nex
t,
withwhiteastheForeground
color,selecttheSpatterbr
ush
(here,number39).Usingvari-
ousbrushsizesandopacities,
click-dabtosoftenandbasi-
callymessuptheedges.
2)Roughentheedges
SettheForegroundandBack-
groundcolorstoredand
white,respectively.Goto
Filter>Sketch>TornEdges,
andforthissizeandresolu-
tionenterthefollowing:Image
Balance:25;Smoothness:1;
Contrast:15.ClickOK.
InChinesebrushpaintings,a
stamp,w
hichistypicallyred,
isoftenusedasasignature.Its
imagery
canbeevokedbyturn-
ingtheb
owlintoastamp.
Arubberstampbeginsasafairly
sharpima
gethatdegradesasit
unevenlyhitsthepaperandmore
astheink
soaksin.Timecanfurther
wearitdo
wn.Theresultisarich,
interestingtexture.Hereshowto
mimictha
tinPhotoshop.
1)Createtheimage
Theoriginalimagecancome
fromalmostanysource(ours
wasascan),soinsomeway
getitintoaPhotoshople
Resolution300ppi,Color
ModeRGBColor,Background
ContentsTransparentturnit
intoaselection,andknockit
outofashapeyouvedrawn.
Youwanttheresultsto
resembletheimageabove.
Click...
.
.
.dab...
Ch
ocIC
GR
egular
Nobrushmarks
Nobleeding
Cleanedgesandends
Poster-like
Orient
Visig
othR
egular
Fat,slowstrokes
Fairlyupright
Soakedintothesurface
Visiblepapertexture
Or
ient
RuachPlain
Fast,lightstrokes
Cleanedgesandroughe
nds
Closesttohandwritten
Mostlikethesample
Or
ient
Sele
ctadis
pla
yty
pe
NothingevokesChinaasreadilyasitsuniqu
e,calligraphiccharacte
rs,whichonthe
menumustbeconv
eyedwithWestern-style
type.Ingeneral,youllseewetbrush,dry
brushandarticial
styles.Dry-brushfontRu
ach
inthiscaseisbest.
Wetbru
sh
Dry
bru
sh
Arti
cial
Referen
cech
ara
cter
Onceyouvefoundastylethat
y
oulike,notehowitsdrawn.
Payattentiontoitsedges,
strokeends,thick-to-thinness
andgeneralslantordirection,
thenlookforsimilaritiesin
Westerntypestyles.
06
-
7/29/2019 Before and After 0614
27/31
Before&After|www.bamagazine.com
6of10
DistinctivelyOriental0614
614DistinctivelyOriental
Tc
Appetizers
FriedWonTon
Egg
Rolls(4)
Paper-wrappedChicken(8)
FriedChickenWings(10)
Pot-Stickers(8)
Appetizers
FriedWonTon
EggRolls(4)
Paper-wrappedCh
icken(8)
FriedChickenWings(10)
Pot-Stickers(8)
Ap
petizers
Fried
WonTon
Egg
Rolls(4)
Paper-wrappedChicken(8)
Fried
ChickenWings(10)
Pot-Stickers(8)
CalligraphicSanvito
Simp
lelines,BIGcounters,BIGaper-
turesandasweepingstrokeyield
both
clarityandcalligraphicstyle
withoutthebrushdetails.Sanvito
isagoodcomplementtoRuach.
Sans
-serifHelvetica
Althoughpopular,Helveticaisnotespe-
cially
clearatsmallsizes,becauseits
small
aperturestendtocloseup.And
itsstraightlinesaretoorigidtocomple-
ment
free-owingRuach.
RomanserifTimesRoman
Romanseriffacesare
morerened
andgenerallyeasiertoread,because
serifshelpmovetheeyefromletterto
letter,buttheyrefull
oftinydetailand
stylisticallyverydifferentfromRuach.
Selectacompleme
ntarytexttypeface
Forthesmalltypeu
sedforlistings,lookrstforclarityandthenfor
acomplementary
lineorshape.Clarityusuallyrequiresopenletterformsandlittled
etail.
Tc
Small,butserifs
helpmovetheeye
Toosmall
Toostraight
TcSweeping
andopen
(Left)Analyzethebamboobasedonlineanddirection.
Notethatitsleavesand
stemspointindifferentd
irectionshorizontal,diagonal,verticalwhichcreates
alotofmovementandte
nsion.Thisactioncanbemimickedinthelayout.
Complementimageandlayout
Withthebambooalreadyonthepage,createarelationshipbetweenimage,type
andlayoutbymimickingitsspikyvisualqualities.
Placetheconta
ct
information
Sincethisisatake-
homemenu,the
phonenumberne
eds
tobeprominent;
here,itssizeand
rightoffsetmake
it
standout.Remain
ing
informationaligne
d
withthesealesta
b-
lishescontinuityy
et
retainsthestagge
red
movement.
Placethe
businessname
Thebambooleaves
havebothsizeand
directionaldiffer-
ences.Mimicthis
w
ithtwotypesizes
andstaggeredplace-
m
ent,whichmoves
th
eeyesimilarlyand
putstensioninto
th
elayout.
Placetheseal
Whatsizeshould
thesealbe?Gener-
allyspeaking,work
withwhatsinfront
ofyou.Here,the
bambooisgovern-
ingthedesign,so
givethesealsimilar
mass,andplaceit
directlybeneaththe
downward-pointing
umbrellaabout
mid-page.
TheOrient
Atasteof
Alignedwithsealforcontinuity
3315NorthgateB
lvd.#8,Sacramento
CornerofNo
rthgate&SanJuan
OpenMSat.from119,closedSunday
Dine-InTake-OutCatering
916.922.1818
TheOrient
Atasteo
f
06
-
7/29/2019 Before and After 0614
28/31
Before&After|www.bamagazine.com
7of10
DistinctivelyOriental0614
14DistinctivelyOriental R
epeatinside
Whatsgoodforthe
outsideisgoodfortheinside.Createcontinuity
easilyby
repeatingthebackg
round,margins,column
guidesandtypetreatm
entinside.
RepeatthebackgroundUsethesamebackgroundimage
insideasoutside,buttomakespaceforthemenuitems
deletetheforegroundsilhouettes.
Carryovermargins,guides
andtypetreatment.Notethatthe
bambooshadowisreversed
tocreatetheillusionoftransparen
tricepaper.
Pork
Sweet&SourPork
5.9
5
GarlicPork(withvegetables)
5.9
5
Sa-tayPork
5.9
5
TeriyakiPork
5.9
5
B.B.Q.PorkBeanCurd
5.9
5
Poultry
BroccoliChicken
5.2
5
AlmondChicken
5.2
5
CashewChicken
5.2
5
SzechwanChicken*
5.2
5
KungPaoChicken*
5.2
5
HunanChicken*
5.9
5
CurryChicken*
5.9
5
Sweet&SourChicken
5.9
5
Sa-tayChicken
5.9
5
LemonChicken
5.9
5
SesameChicken
5.9
5
TeriyakiChicken
5.9
5
GarlicChicken
5.9
5
Beef
BroccoliBeef
5.9
5
MongolianBeef*
5.9
5
SzechwanBeef*
5.9
5
KungPaoBeef*
5.9
5
HunanBeef*
6.9
5
BeefwithOysterSauce
5.9
5
GingerBeef
5.9
5
PepperBeef(withblackbean)
5.9
5
Appetizers
FriedWonTon
2.95
EggRolls(4)
4.25
Paper-wrappedChicken(8)
4.25
FriedChickenWings(10)
4.25
PotStickers(8)
4.95
FriedPrawns(8)
4.95
FriedCalamari
5.95
ChineseChickenSalad
4.25
Soup
SoupoftheDay
1.50
EggFlowerSoup
4.25
ChickenNoodleSoup
4.25
BeefNoodleSoup
4.25
WonTonNoodleSoup
4.25
WonTonSoup
4.25
CombinationWonTon
5.25
Hot&SourSoup*
5.25
CombinationPlates
CombinationPlate#1
5.25
SoupoftheDay
Paper-wrappedChicken
BroccoliBeef
ChowMeinorFriedRice
CombinationPlate#2
6.25
SoupoftheDay
FriedPrawns
Sweet&SourChicken
ChowMeinorFriedRice
Seafood
Cashew
6.95
Prawnwithlobstersauce
6.95
Prawnwithblackbeansauce
6.95
Sweet&SourPrawn
6.95
CurryPrawn(orcalamari)*
6.95
KungPaoPrawn(orcalamari)*
6.95
SzechwanPrawn*
6.95
VegetablewithPrawn
6.95
Vegetables
VegetableDeluxe
5.25
SzechwanBeanCurd*
5.25
BraisedBeanCurd
5.95
FriedRice
VegetarianFriedRice
4.25
ChickenFriedRice
4.25
B.B.Q.PorkFriedRice
4.25
BeefFriedRice
4.25
ShrimpFriedRice
5.25
CombinationFriedRice
5.25
ChowMein
VegetarianChowMein
4.25
ChickenChowMein
4.25
B.B.Q.PorkChowMein
4.25
BeefChowMein
4.25
ShrimpChowMein
5.25
CombinationChowMein
5.25
*Hot&Spicy
Insidespread
Outsidespread
SpecialRicePlates
(Entreewithoutshrimp4.25
)
1.Sa-tayChickenorPork
2.TeriyakiChickenorPo
rk
3.Sweet&SourChicken
orPork
4.KungPaoChicken
5.SzechwanBeef*
6.MongolianBeef*
7.CurryChicken*
8.BroccoliBeef
9.SesameChicken
10.LemonChicken
11.CashewChicken
12.GarlicChicken
13.HunanChicken
14.VegetableDeluxe*
(Entreewithshrimp5.25)
15.CashewShrimp
16.KungPaoShrimp
17.SzechwanShrimp*
18.CurryShrimp
19.Shrimpwithblackbea
nsauce
20.Shrimpwithlobstersa
uce
FamilySpecials(23people)
CantoneseFamilySpecial
14.95
SoupoftheDay
EggRolls
BroccoliBeef
TeriyakiChicken
B.B.Q.PorkFriedRice
MandarinFamilySpecial
15.95
SoupoftheDay
FriedPrawns
MongolianBeef
Sa-tayChicken
B.B.Q.PorkChowMein
HouseFamilySpecial
16.95
SoupoftheDay
Paper-wrappedChicken
CashewPrawn
SesameChicken
ShrimpChowMein
TheOrient
3315NorthgateBlvd.#8,Sacramento
CornerofNorthgate&SanJuan
OpenMSat.from119,closedSunday
Dine-InTake-OutCatering
916.922.1818
Atasteof
Organizethemenu
items
Allthoseboxesontheoriginalmenuareunnecessary;thewhitespa
cealoneis
sufcienttoseparatethesectionsbeautifully.Simpletabindentsidentifycolumnar
elementsandmimicthebamboo,too.
Spe
cialRicePlates
(Entreewithoutshrimp4.25)
1.
Sa-tayChickenorPork
2.
TeriyakiChickenorPork
3.
Sweet&SourChickenorPork
4.
KungPaoChicken
5.
SzechwanBeef*
6.
MongolianBeef*
7.
CurryChicken*
8.
BroccoliBeef
9.
SesameChicken
10.
LemonChicken
11.
CashewChicken
12.
GarlicChicken
13.
HunanChicken
14.
VegetableDeluxe*
(Entreewithshrimp5.25)
15.
CashewShrimp
16.
KungPaoShrimp
17.
SzechwanShrimp*
18.
CurryShrimp
19.
Shrimpwithblackbeansauce
20.
Shrimpwithlobstersauce
FamilySpecials(23people)
CantoneseFamilySpecial
14.95
SoupoftheDay
EggRolls
BroccoliBeef
TeriyakiChicken
B.B.Q.PorkFriedRice
MandarinFamilySpecial
15.95
SoupoftheDay
FriedPrawns
MongolianBeef
Sa-tayChicken
B.B.Q.PorkChowMein
HouseFamilySpecial
16.95
SoupoftheDay
Paper-wrappedChicken
CashewPrawn
SesameChicken
ShrimpChowMein
TheOrient
3315NorthgateBlvd.#8,Sacramento
CornerofNorthgate&SanJuan
OpenMSat.from119,closedSunday
Dine-InTake-OutCatering
916.922.1818
Atasteof
Tabindentsratherthanush-leftalignmentyieldtext
blocksthathavestag
gerededgessimilartothebamboo
andcoverlayout.
Visualrelationships
Above,thehead
linex-heightdeter-
minesthetextsize.Below,itsoverall
heightgovernssectionspacing. F
amilyS
pecials(23people)
Cantonese
FamilySpecial
14.9
5
Soupof
theDay
EggRolls
BroccoliBeef
Teriyak
iChicken
B.B.Q.P
orkFriedRice
MandarinFamilySpecial
15.9
5
Soupof
theDay
FriedPrawns
Family
Specials
Family
Specials
061
-
7/29/2019 Before and After 0614
29/31
Before&After|www.bamagazine.com
8of10
DistinctivelyOriental0614
14DistinctivelyOriental
TheOrient
3315NorthgateBlvd.#8,Sacramento
CornerofNorthgate&SanJuan
OpenMSat.from119,closedSunday
Dine-InTake-OutCatering
Atasteof
Spec
ialRicePlates
(Entreewithoutshrimp4.25)
1.
Sa-tayChickenorPork
2.
TeriyakiChickenorPork
3.
Sweet&SourChickenorPork
4.
KungPaoChicken
5.
SzechwanBeef*
6.
MongolianBeef*
7.
CurryChicken*
8.
BroccoliBeef
9.
SesameChicken
10.
LemonChicken
11.
CashewChicken
12.
GarlicChicken
13.
HunanChicken
14.
VegetableDeluxe*
(Entreewithshrimp5.25)
15.
CashewShrimp
16.
KungPaoShrimp
17.
SzechwanShrimp*
18.
CurryShrimp
19.
Shrimpwithblackbeansauce
20.
Shrimpwithlobstersauce
916.922.1818
FamilySpecials(23people)
CantoneseFamilySpecial
14.95
SoupoftheDay
EggRolls
BroccoliBeef
TeriyakiChicken
B.B.Q.PorkFriedRice
MandarinFamilySpecial
15.95
SoupoftheDay
FriedPrawns
MongolianBeef
Sa-tayChicken
B.B.Q.PorkChowMein
HouseFamilySpecial
16.95
SoupoftheDay
Paper-wrappedChicken
CashewPrawn
SesameChicken
ShrimpChowMein
Phonenumberingo
ld
distinguishesitfromt
hefood
categoriesandaddsa
nother
levelofdepth.
Coloruniestheelements
Itstimetoaddcolor.Oureyesconnectsimilaritiesthislikethat.C
olorthe
headlinestomatch
thesealalreadyonthec
over.Thecontrastofgoldaddsdepth
andspicesupthehotpalette.
Pork
Sweet&SourPork
5.95
GarlicPork(withvegetables)
5.95
Sa-tayPork
5.95
TeriyakiPork
5.95
B.B.Q.Por
kBeanCurd
5.95
Poultry
BroccoliC
hicken
5.25
AlmondC
hicken
5.25
CashewChicken
5.25
Szechwan
Chicken*
5.25
KungPao
Chicken*
5.25
HunanCh
icken*
5.95
CurryChicken*
5.95
Sweet&SourChicken
5.95
Sa-tayChicken
5.95
LemonCh
icken
5.95
SesameChicken
5.95
TeriyakiChicken
5.95
GarlicChicken
5.95
Beef
BroccoliB
eef
5.95
MongolianBeef*
5.95
Szechwan
Beef*
5.95
KungPao
Beef*
5.95
HunanBe
ef*
6.95
Beefwith
OysterSauce
5.95
GingerBe
ef
5.95
PepperBe
ef(withblackbean)
5.95
Appetizers
FriedWonTon
2.95
EggRolls(4)
4.25
Paper-wrappedChicken(8)
4.25
FriedChickenWings(10)
4.25
PotStickers(8)
4.95
FriedPrawns(8)
4.95
FriedCalamari
5.95
ChineseChickenSalad
4.25
Soup
SoupoftheDay
1.50
EggFlowerSoup
4.25
ChickenNoodleSoup
4.25
BeefNoodleSoup
4.25
WonTonNoodleSoup
4.25
WonTonSoup
4.25
CombinationWonTon
5.25
Hot&SourSoup*
5.25
CombinationPlates
CombinationPlate#1
5.25
SoupoftheDay
Paper-wrappedChicken
BroccoliBeef
ChowMeinorFriedRice
CombinationPlate#2
6.25
SoupoftheDay
FriedPrawns
Sweet&SourChicken
ChowMeinorFriedRice
Seafood
Cashew
6.95
Prawnwithlobstersauce
6.95
Prawnwithblackbeansauce
6.95
Sweet&SourPrawn
6.95
CurryPrawn(orcalamari)*
6.95
KungPaoPrawn(orcalamari)*
6.95
SzechwanPrawn*
6.95
VegetablewithPrawn
6.95
Vegetables
VegetableDeluxe
5.25
SzechwanBeanCurd*
5.25
BraisedBeanCurd
5.95
FriedRice
VegetarianFriedRice
4.25
ChickenFriedRice
4.25
B.B.Q.PorkFriedRice
4.25
BeefFriedRice
4.25
ShrimpFriedRice
5.25
CombinationFriedRice
5.25
ChowMein
VegetarianChowMein
4.25
ChickenChowMein
4.25
B.B.Q.PorkChowMein
4.25
BeefChowMein
4.25
ShrimpChowMein
5.25
CombinationChowMein
5.25
*Hot&Spicy
Remembertoworkwithyourvisualrese
arch;dontpulldesigndecisions
froma
hat.Noteherethegoldcolorisfr
omaresearchimage(page4).
Pricesaresubjecttochange
Thebeautyofthissimplemenuisthattheb
ackgroundwhichblee
dscan
becommerciallyprintedinlargequantities,thenATasteoftheOrien
tcanupdate
itemsasneededandprintfreshcopiesona
desktopprinter.
Pork
Sweet&SourPork
5.95
GarlicPork(withvegetables)
5.95
Sa-tayPork
5.95
TeriyakiPork
5.95
B.B.Q.PorkBeanCurd
5.95
Poultry
BroccoliChicken
5.25
AlmondChicken
5.25
CashewChicken
5.25
SzechwanChicken*
5.25
KungPaoChicken*
5.25
HunanChicken*
5.95
CurryChicken*
5.95
Sweet&SourChicken
5.95
Sa-tayChicken
5.95
LemonChicken
5.95
SesameChicken
5.95
TeriyakiChicken
5.95
GarlicChicken
5.95
Beef
BroccoliBeef
5.95
MongolianBeef*
5.95
SzechwanBeef*
5.95
KungPaoBeef*
5.95
HunanBeef*
6.95
BeefwithOysterSauce
5.95
GingerBeef
5.95
PepperBeef(withblackbean)
5.95
Appetizers
FriedWonTon
2.95
EggRolls(4)
4.25
Paper-wrappedChicken(8)
4.25
FriedChickenWings(10)
4.25
PotStickers(8)
4.95
FriedPrawns(8)
4.95
FriedCalamari
5.95
ChineseChickenSalad
4.25
Soup
SoupoftheDay
1.50
EggFlowerSoup
4.25
ChickenNoodleSoup
4.25
BeefNoodleSoup
4.25
WonTonNoodleSoup
4.25
WonTonSoup
4.25
CombinationWonTon
5.25
Hot&SourSoup*
5.25
CombinationPlates
CombinationPlate#1
5.25
SoupoftheDay
Paper-wrappedChicken
BroccoliBeef
ChowMeinorFriedRice
CombinationPlate#2
6.25
SoupoftheDay
FriedPrawns
Sweet&SourChicken
ChowMeinorFriedRice
Seafood
Ca s h
e w
6 .9 5
P r a w
n w
it h lo b
s t e r s a u
c e
6 . 9 5
P r a w
n w
it h b
la c k b e a n
s a u c e
6 .9 5
S we e t
&S o
u r
P r a w
n
6 .9 5
C u
r r y P
r a wn
( o r
c a la ma r i )
*
6 . 9 5
Ku
n g
P a o
P r a w
n ( o
r c a l a m
a r i) *
6 .9 5
S z e c h
wa n
P r a w
n *
6 .9 5
Ve g e t a b
le w
i t h P
r a wn
6 .9 5
Vegeta
bl es
Ve g e t a b
le D
e lu x
e
5 .2 5
S z e c h
wa n
B e a n
C u
r d *
5 . 2 5
B r a is e d
B e a n
C u
r d
5 .9 5
Fri e
dR i ce
Ve g e t a r i a n
F r ie d R
ic e
4 .2 5
C h i c k
e n F r i e d
Ri c e
4 .2 5
B .B
.Q. P
o r k F r i e d
Ri c e
4 .2 5
B e e f
F r i e d
Ric e
4 . 2 5
S h r im
p F
r ie d R
ic e
5 .2 5
C o m
b i n
a t io n
F r i e d R
ic e
5 .2 5
ChowM ei n
Ve g e t a r i a n
C h
o wM
e in
4 .2 5
C h
ic k e n
C h
o wM
e i n
4 .2 5
B .B
. Q.P
o r k C
h o
wM
e i n
4 . 2 5
B e e f
C h
o w
Me i n
4 .2 5
S h r im
p C h
o w
Me i n
5 .2 5
C o
mb
in a t i o
n C
h o
wM
e i n
5 .2 5
* H
o t &
S p ic y
TheOrient
3315NorthgateBlvd.#8,Sacramento
CornerofNorthgate&SanJuan
OpenMSat.from119,closedSunday
Dine-InTake-OutCatering
916.922.1818
Atasteof
Pre-printedshells...
.
.
.
,
...
.
.
.andfolded
forpresentation.
061
-
7/29/2019 Before and After 0614
30/31
Before&After|www.bam
agazine.com
9of10
DistinctivelyOr
iental0614
14DistinctivelyOriental B
ytheway...
Asanoption,aheav
yframearoundeachpa
nellooksa
lotlikeafold
ingscreen.
Withtheadditionoftheblackframe,eachpanelbecomesitsownseparatezone,a
resultsimilartotheoriginalmenu
inwhicheachcategorywasboxedin.Butunliketheunattractiveoriginal,severalelementstiethezonestogether:
1)Theblacksilhouettespanstwopanels
2)Thebamboo
shadowspansallthreepanels
3)Theredcolorrepeatsthroughout.
Anaccordionfoldlikethescreenwouldhavebee
nartisticallytruer,butthecontentofthemenuwouldntpermitit.
Pork
Sweet&SourPork
5.95
GarlicPork(withvegetables)
5.95
Sa-tayPork
5.95
TeriyakiPork
5.95
B.B.Q.PorkBeanCurd
5.95
Poultry
BroccoliChicken
5.25
AlmondChicken
5.25
CashewChicken
5.25
SzechwanChicken*
5.25
KungPaoChicken*
5.25
HunanChicken*
5.95
CurryChicken*
5.95
Sweet&SourChicken
5.95
Sa-tayChicken
5.95
LemonChicken
5.95
SesameChicken
5.95
TeriyakiChicken
5.95
GarlicChicken
5.95
Beef
BroccoliBeef
5.95
MongolianBeef*
5.95
SzechwanBeef*
5.95
KungPaoBeef*
5.95
HunanBeef*
6.95
BeefwithOysterSauce
5.95
GingerBeef
5.95
PepperBeef(withblackbean)
5.95
Appetizers
FriedWonTon
2.95
EggRolls(4)
4.25
Paper-wrappedChicken(8)
4.25
FriedChickenWings(10)
4.25
PotStickers(8)
4.95
FriedPrawns(8)
4.95
FriedCalamari
5.95
ChineseChickenSalad
4.25
Soup
SoupoftheDay
1.50
EggFlowerSoup
4.25
ChickenNoodleSoup
4.25
BeefNoodleSoup
4.25
WonTonNoodleSoup
4.25
WonTonSoup
4.25
CombinationWonTon
5.25
Hot&SourSoup*
5.25
CombinationPlates
CombinationPlate#1
5.25
SoupoftheDay
Paper-wrappedChicken
BroccoliBeef
ChowMeinorFriedRice
CombinationPlate#2
6.25
SoupoftheDay
FriedPrawns
Sweet&SourChicken
ChowMeinorFriedRice
S e a f o
o d
Ca s h
e w
6 .9 5
Pr a w
nw
it hlob
s t e r s a u
c e
6 . 9 5
Pr a w
nw
i t hbl a c k
be a n
s a uc e
6 .9 5
S we e t
&S ou
r Pr a w
n
6 .9 5
Cu
r r y P
r a wn
( or c a la m
a r i ) *
6 . 9 5
Kun
g P
a oP
r a wn
( or c a la m
a r i) *
6 .9 5
S z e c hw
a nP
r a wn
*
6 .9 5
Ve g e t a b
l e w
it hP
r a wn
6 . 9 5
V e
g e t a b l e s
Ve g e t a b
l e D
e lux
e
5 .2 5
S z e c hw
a nB
e a nC
ur d
*
5 . 2 5
Br a is e d
Be a n
Cu
r d
5 .9 5
F r i e
d R i c
e
Ve g e t a r ia n
F r ie dR
i c e
4 . 2 5
Ch
i c ke n
F r ie dR
i c e
4 .2 5
B.B
. Q.P
or k
F r i e dR
ic e
4 .2 5
Be e f
F r ie dR
ic e
4 .2 5
S hr im
pF r i e d
Ric e
5 . 2 5
Com
bi n
a t ion
F r ie dR
i c e
5 .2 5
C h
o w M e i n
Ve g e t a r ia n
Ch
owM
e in
4 . 2 5
Ch
ic ke n
Ch
owM
e in
4 .2 5
B.B
.Q.P
or k
Ch
owM
e i n
4 .2 5
Be e f
Ch
ow
M e i n
4 . 2 5
S hr im
pC
how
M e i n
5 .2 5
Com
bin
a t ion
Ch
ow
M e in
5 .2 5
* H
ot &
S pic y
SpecialRicePlates
(Entreewithoutshrimp4.25)
1.Sa-tayChickenorPork
2.TeriyakiChickenorPork
3.Sweet&SourChickenorPork
4.KungPaoChicken
5.SzechwanBeef*
6.MongolianBeef*
7.CurryChicken*
8.BroccoliBeef
9.SesameChicken
10.LemonChicken
11.CashewChicken
12.GarlicChicken
13.HunanChicken
14.VegetableDeluxe*
(Entreewithshrimp5.25)
15.CashewShrimp
16.KungPaoShrimp
17.SzechwanShrimp*
18.CurryShrimp
19.Shrimpwithblackbeansauce
20.Shrimpwithlobstersauce
FamilySpecials(23people)
CantoneseFamilySpecial
14
.95
SoupoftheDay
EggRolls
BroccoliBeef
TeriyakiChicken
B.B.Q.PorkFriedRice
MandarinFamilySpecial
15
.95
SoupoftheDay
FriedPrawns
MongolianBeef
Sa-tayChicken
B.B.Q.PorkChowMein
HouseFamilySpecial
16
.95
SoupoftheDay
Paper-wrappedChicken
CashewPrawn
SesameChicken
ShrimpChowMein
TheOrient
3315NorthgateBlvd.#8,Sacramento
CornerofNorthgate&SanJuan
OpenMSat.from119,closed
Sunday
Dine-InTake-OutCatering
916.9
22.1818
Atasteof
SpecialRicePlates
(Entreewithoutshrimp4.25)
1.Sa-tayChickenorPork
2.TeriyakiChickenorPork
3.Sweet&SourChickenorPork
4.KungPaoChicken
5.SzechwanBeef*
6.MongolianBeef*
7.CurryChicken*
8.BroccoliBeef
9.SesameChicken
10.LemonChicken
11.CashewChicken
12.GarlicChicken
13.HunanChicken
14.VegetableDeluxe*
(Entreewithshrimp5.25)
15.CashewShrimp
16.KungPaoShrimp
17.SzechwanShrimp*
18.CurryShrimp
19.Shrimpwithblackbeansauce
20.Shrimpwithlobstersauce
Fam
ilySpecials(23people)
CantoneseFamilySpecial
14.95
S
oupoftheDay
E
ggRolls
B
roccoliBeef
T
eriyakiChicken
B
.B.Q.PorkFriedRice
MandarinFamilySpecial
15.95
S
oupoftheDay
F
riedPrawns
M
ongolianBeef
S
a-tayChicken
B
.B.Q.PorkChowMein
Hou
seFamilySpecial
16.95
S
oupoftheDay
P
aper-wrappedChicken
C
ashewPrawn
S
esameChicken
S
hrimpChowMein
TheOrient
3315NorthgateBlvd.#8,Sacramento
CornerofNorthgate&SanJuan
OpenMSat.from119,closedSunday
Dine-InTake-OutCatering
916.922.1818
Atasteof
Articleresources
Typefaces
1(ab)RuachPlain|a)43pt,b)16pt
2(a
d)SanvitoMM
|a)27pt,b)24pt,
c)
13/13pt,d)13/15.6pt
Colors
C0M90Y80K25
C0M40Y90K15
C22M26Y34K0
C2M3Y4K0
3456
1b
2d
3452a
2b
2c
1a
Pork
Sweet&SourPork
5.95
GarlicPork(withvegetables)
5.95
Sa-tayPork
5.95
TeriyakiPork
5.95
B.B.Q.PorkBeanCurd
5.95
Poultry
BroccoliChicken
5.25
AlmondChicken
5.25
CashewChicken
5.25
SzechwanChicken*
5.25
KungPaoChicken*
5.25
HunanChicken*
5.95
CurryChicken*
5.95
Sweet&SourChicken
5.95
Sa-tayChicken
5.95
LemonChicken
5.95
SesameChicken
5.95
TeriyakiChicken
5.95
GarlicChicken
5.95
Beef
BroccoliBeef
5.95
MongolianBeef*
5.95
SzechwanBeef*
5.95
KungPaoBeef*
5.95
HunanBeef*
6.95
BeefwithOysterSauce
5.95
GingerBeef
5.95
PepperBeef(withblackbean)
5.95
Appe
tizers
FriedWonTon
2.95
EggRolls(4)
4.25
Paper-wrappedChicken(8)
4.25
FriedChickenWings(10)
4.25
PotStickers(8)
4.95
FriedPrawns(8)
4.95
FriedCalamari
5.95
ChineseChickenSalad
4.25
Soup
SoupoftheDay
1.50
EggFlowerSoup
4.25
ChickenNoodleSoup
4.25
BeefNoodleSoup
4.25
WonTonNoodleSoup
4.25
WonTonSoup
4.25
Com
binationWonTon
5.25
Hot
&SourSoup*
5.25
Com
binationPlates
Com
binationPlate#1
5.25
S
oupoftheDay
P
aper-wrappedChicken
B
roccoliBeef
C
howMeinorFriedRice
Com
binationPlate#2
6.25
S
oupoftheDay
F
riedPrawns
S
weet&SourChicken
C
howMeinorFriedRice
Seafood
Cashew
6.95
Prawnwithlobstersauce
6.95
Prawnwithblackbeansauce
6.95
Sweet&SourPrawn
6.95
CurryPrawn(orcalamari)*
6.95
KungPaoPrawn(orcalamari)*
6.95
SzechwanPrawn*
6.95
VegetablewithPrawn
6.95
Vegetables
VegetableDeluxe
5.25
SzechwanBeanCurd*
5.25
BraisedBeanCurd
5.95
FriedRice
VegetarianFriedRice
4.25
ChickenFriedRice
4.25
B.B.Q.PorkFriedRice
4.25
BeefFriedRice
4.25
ShrimpFriedRice
5.25
CombinationFriedRice
5.25
ChowMein
VegetarianChowMein
4.25
ChickenChowMein
4.25
B.B.Q.PorkChowMein
4.25
BeefChowMein
4.25
ShrimpChowMein
5.25
CombinationChowMein
5.25
*Hot&Spicy
1b
2d
6
061
-
7/29/2019 Before and After 0614
31/31
Before&After|www.bam
agazine.com
10of10
DistinctivelyOr
iental0614
4DistinctivelyOriental
Before&Aftermaga
zine
Before&Afterhasbeen
sharingitspracticalapproach
tographicdesignsince
1990.Becauseourmodernworld
hasmadedesignersofusall(readyornot),Before&
Afterisdedicatedtoma
kinggraphicdesignunderstand-
able,usefulandevenfu
nforeveryone.
JohnMcWadePublish
erandcreativedirector
GayeMcWadeAssociatepublisher
VincentPascualStaff
designer
DexterMarkAbeller
aStaffdesigner
EditorialboardGwenAmos,CarlWinther
Before&Aftermaga
zine
323LincolnStreet,Rose
ville,CA95678
Telephone916-784-3880
Fax916-784-3995
E-mailmailbox@bamag
azine.com
wwwhttp://www.bamagazine.com
Copyright2005Bef
ore&Aftermagazine,ISSN
1049-0035.Allrights
reserved
Youmaypassthisarticlearound,butyoumaynotalter
it,andyoumaynotcha
rgeforit.Youmayquotebrief
sectionsforreview.Ifyoudothis,pleasecreditBefore
&Aftermagazine,andletusknow.Tofeaturefree
Before&Afterarticleso
nyourWebsite,pleasecontact
us.Forpermissiontoin
cludeallorpartofthisarticlein
anotherwork,pleaseco
ntactus.
SubscribetoBefore
&After
Didyouenjoythisarticle?Subscribe,and
becomeamorecapable
,condentdesigner
forpenniesperarticle.T
olearnmore,goto
http://www.bamagazine.com/Subscribe
E-mailthisarticle
Topassalongafreecopyofthisarticleto
others,clickhere.
Joinoure-list
Tobenotiedbye-mail
ofnewarticlesas
theybecomeavailable,goto
http://www.bamagazine.com/email
Images
1(ad)Photos.com|a
b
c
d
2Photodisc/Veer.com
3Sto
ckbyte/Veer.com
4(af)istockphoto.com|a
b
c
d
e
f
Articleresources
3 1d
4f
1b
1c
2
4d
4b
1a
4a
4e
4c