Bellringer
Name 1 theme restaurant you have been to. What about it made you like or dislike the restaurant?
Ex. Rainforest Cafe
Hospitality and the FOODSERVICEINDUSTRY
Forms of Service
Commercial Sites
Restaurant specializations include:
Theme
Ethnic
Breakfast
Sandwich shops
Pizza
Seafood
Chicken
Steak
Hamburger
Forms of Service
Table Service
Buffet Service
Banquet Table Service
Cafeteria Service
Family Style Service
Room Service
Quick Counter Service
Traditional Counter Service
Take-out Service
Delivery Service
Carhop Service
Drive-Through Service
Forms of service refers to the way food and beverages are presented to the guest. Service forms range from formalized tableside cooking to self-service buffets with a cashier at the end of the counter.
Not all customers have identical needs and expectations.
The subgroups of consumers who share specific sets of needs and expectations is
called:
MARKET SEGMENTS
EX:
Families traveling seeking an inexpensive and quick place to stop.
-vs-
Business people seeking to impress potential clients over a fancy meal.
Table-service/ Full-service
A full-service restaurant is a destination for customers.
full-service restaurant a restaurant where a customer sits at a table, gives an order to a server, and is served food at the table
Types of full-service restaurants include fine dining, casual dining, and limited service.
Table ServiceEX: Chili's Restaurant
Buffet ServiceEX: China Buffet*self-service
Who is the market segment?
Families and value conscious people.
Banquet Table ServiceEX: Catering Company
Usually reserved for banquets and formal dinners.
Cafeteria ServiceEX: Luby’s
Customers select their food at a counter and carry it on a tray to a table available after making payment, if necessary.
Family-Style ServiceEX: BUCA di BEPPO
Food served on platters, everyone can share meals.
Usually at ethnic restaurants.
Similar to dining at home
Room ServiceEX: Hilton Hotels
Customer places an order from their room and food is delivered to their room.
Usually very expensiveAttention to details
Quick-service
The quick-service restaurant (QSR) has long been considered the standard and most profitable category of restaurant in the limited-service sector.
quick-service restaurant (QSR) a restaurant offering speedy basic services, convenience, and consistent quality at low prices
Quick Counter ServiceEX: McDonalds
Fast Food
Traditional Counter ServiceEX: Soda Fountains & Waffle House
Food ordered at the counterShort order cook, can usually watch them prepare your meal
Take-Out ServiceEX: Donut Shops / Papa Murphy’s
Delivery ServiceEX: Papa John’s Pizza
Carhop ServiceEX: Sonic
Drive-Through ServiceEX: Seattle’s Best Coffee
Forms of Service Project