Download - Bep class session 10
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BUSINESS
ENTREPRENEURSHIP
CLASS
GETTING OUT THERE
FALL 2013
ERDEM OVACIK
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
ESTABLISHING YOURSELF. COMMUNICATE.
Define your identity. Name, Mantra, URL, logo, Biz cards,
Publish your landing page Design, content, action step
Engage customers Genuine content, links
Engage thought-leaders Join groups, company
profile, LinkIn!
Engage team / investorsRecruitment platforms, investment circles
What How
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://99designs.com
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://domainr.com
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://godaddy.com
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://unbounce.com
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://www.silverbackapp.com/
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://company.wedecide.com/
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
LANDING PAGE ELEMENTS
WHAT IS IT
BENEFITS
HOW DOES IT WORK
WHO ARE YOU
ACTION POINT
TITLE / SUBTITLE
ICONS / PICS / DESCRIPTION
GRAPHS / DESCRIPTION
PICTURES / DESCRIPTION
SIGN UP / SUBSCRIBE / BUY / ..
=>
=>
=>
=>
=>
http://www.wix.com/createawebsite/single-page-website
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
TESTING YOUR ASSUMPTIONS
Qualitative / Quantitative Survey Don’t lead, keep short, be concise
Interviews Don’t lead
Website visitor analysis See demographics, set goals/conversion
Newsletters Measure opening rate, links clicked
Usertests Watch the user, don’t lead
Ad Response Targeting, A/B test message and design
Cohort Analysis & A/B Test Analyse behavior on actual platform
??
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
![Page 24: Bep class session 10](https://reader036.vdocuments.net/reader036/viewer/2022081412/544107d8afaf9f56208b45e6/html5/thumbnails/24.jpg)
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
ESTABLISHING YOURSELF. COMMUNICATE.
Define your identity. Name, Mantra, URL, logo, Biz cards,
Publish your landing page Design, content, action step
Engage customers Genuine content, links
Engage thought-leaders Join groups, company
profile, LinkedIn
Engage team / investorsRecruitment platforms, investment circles
What How