Download - Berghs breakfast seminar 111002
Transcript
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twitter.com/tobiasbrandt
linkedin.com/in/tobiasbrandt
Tobias Brandt
+46 733 72 37 00
[email protected]@digitas-sweden.com
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Source: Eroi.com
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Source: BSI Group
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COMMITMENT
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- Chris Anderson
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Crea%vetools
Mediapla0orm
Dialogue
Informa%on
U%lity
Transparency
Availability
Uniquecontent
Contribu%on
Community
Insight
Loyalty
Credibility
Interac%on
THE RULES OF ENGAGEMENT
GIVE GET
Supporting a behaviour!
Time, knowledge, passion, endorsement
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Company Goals
User Goals
Value!
The Engagement loop!
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RETURN ON ENGEMENT
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Källa: Razorfish Feed 2009
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CREDIBILITY
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LOYAL BRANDS?
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ENERGY
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twitter.com/tobiasbrandt
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Tobias Brandt
+46 733 72 37 00
[email protected]@digitas-sweden.com
Hej då!