Download - Bernd Lindemann on Mobile Couponing
Location-Based Mobile Couponing: A Typology and Check List
digitalmobil GmbH & Co. KG - Bayerstr. 16a - 80335 München!
‣ Kick-off in Germany in 2001 after Rabattgesetz (law governing discounts) is liberalised
Classical Marketing Instrument
‣ do on-site marketing
Coupons
Location-Based Mobile Couponing
‣ 68% of consumers interested in mobile coupons ‣ 56% of coupon novices interested (haven‘t used print or online coupons) ‣ issuer of mobile coupons are seen as • innovative (63%) • consumer oriented (43%)
Perception in Germany
Source: arcardo, lb-lab, respondi
Location-Based Mobile Couponing
‣ easy to handle • no cutting out or printing out • no storing and remembering
‣ always with you ‣ always up-to-date ‣ relevant • categorised • sorted according to distance from consumer‘s location
Advantages for Consumers
Location-Based Mobile Couponing
‣ retailers ‣ restaurants ‣ service sector ‣ brands
Candidates for Mobile Couponing Campaigns
Location-Based Mobile Couponing
‣ easy to handle ‣ cheap ‣ trackable ‣ instruments for
• customer acquisition • customer retention • attracting impulse buyers
Advantages for Businesses
Location-Based Mobile Couponing
‣ SMS ‣ QR-codes plus mobile landing pages ‣ mobile advertising ‣ apps, apps, apps
Means of Transportation
Location-Based Mobile Couponing
‣ EAN-code ‣ QR-code ‣ number code ‣ just show coupon
Methods of Redemption
Location-Based Mobile Couponing
Location-Based Social Media
Location-Based Mobile Couponing
‣ Friends Offer: Check in with x friends at the same place and time ‣ Newbie Special: Available after first check in ‣ Mayor Offer: Available for the mayor ‣ Loyalty Special: Check in x times at venue to get it
Location-Based Social Media: Foursquare
Location-Based Mobile Couponing
Couponing Platforms
Location-Based Mobile Couponing
‣ Keine Technik an der Kasse nötig ‣ Reichweite derzeit: ca. 2 Millionen Nutzer ‣ Reichweitenpartnerschaften mit z.B. DailyDeal, o2 und den VZ-Netzwerken
Couponing Platforms
Location-Based Mobile Couponing
‣ Keine Technik an der Kasse nötig ‣ Reichweite derzeit: ca. 2 Millionen Nutzer ‣ Reichweitenpartnerschaften mit z.B. DailyDeal, o2 und den VZ-Netzwerken
Individual Solutions
‣ Mobile-Couponing-Modul als Teil des eigenen mobilen Auftrittes
Location-Based Mobile Couponing
Individual Solutions
‣ technological requirements at POS • integration in electronic Point of Sale necessary? • scanners good enough to read from smartphone displays? • how secure does it have to be? • how trackable does it have to be?
‣ the human factor: employees need to be aware and know what to do ‣ offers must be available! ‣ do on-site marketing
Location-Based Mobile Couponing
Check-List for Businesses
Check-in: Location-based Social Media
On-Site Marketing
‣ Strategy ‣ Concept ‣ Design ‣ Technology
• iOS (iPhone/iPad/iPod touch) • Android • BlackBerry OS • Windows Phone 7 • mobile Browser
digitalmobil: Full Service Agency for Mobile Solutions
Portfolio
Customers
digitalmobil: Full Service Agency for Mobile Solutions
Bernd Lindemann
[email protected] +49 / (0) 89 7 41 17 - 750
www.digitalmobil.com www.twitter.com/digitalmobil
