Best Practices for Bloggers, sponsored by the IAB
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Required
Best Practices for Bloggers, sponsored by the IAB
NICOLE HORSFORD, IAB Long Tail Alliance
ELISA CAMAHORT PAGE, BlogHer,@elisac
JENNY LAUCK, BlogHer, @mizzjenny
SUSAN GETGOOD, BlogHer, @sgetgood
PRESENTERS
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Agenda
• Viewability and The Long Tail Alliance (IAB)• Monetizing with Advertising & Sponsored Content• Disclosure• Differentiation in a Sea of Sameness• Self Promotion: It’s not bragging if you did it!• Hands-on Workshop
4
IAB Invented the Modern Digital Ad Industry
IAB UK launched first international
IAB
First XMOS Study
IAB Universal Ad Package
Updated
IAB MIXX Awards Celebrate Digital
Creativity
Video Ad Creative
Guidelines Published
Digital Video Measurement
Guidelines Released
First Industry Ts and Cs
IAB Long Tail Alliance Formed
Video Ad Serving
Template Released
First Internet Ad Revenue Report
First Universal Ad Standard
Portfolio Released
IAB Defines the “Impression”
First IAB Privacy
Guidelines Issued
Impression Measurement
Standards Released
IAB Launches Training Program
Public Policy Office
Opened
IAB Publishes Mobile
Buyers Guide
Privacy Matters, first Ever
Consumer Privacy Campaign Released
Ad Ops Council releases
QAG
Creation of MMCOE (Mobile
Marketing Center of
Excellence
MRAID, or “Mobile
Rich Media Ad
Interface Definitions” is released
3MS initiative launch
First Digital Media Sales Certificant
Creation of Ad
Technology Council
Quarterly Revenue Growth Trends, in Billions 1996–2012
1996
1997
1998
2000
2001
2002
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
IAB Rising Stars launch
IAB Oversees
Digital Content
NewFronts
SafeFrame Release
5
IAB Invented the Modern Digital Ad Industry
IAB Defines the
“Impression”
First Universal
Ad Standard Portfolio Released
First IAB Privacy
Guidelines Issued Privacy Matters,
first ever Consumer
Privacy Campaign released
3MS The initiative launched
Creation of Ad
Technology Council
Impression Measureme
nt Standards Released
Public Policy Office
OpenedCreation of
MMCOE (Mobile
Marketing Center of
Excellence)
1996
1997
1998
2000
2001
2002
2004
2005
2006
2007
2008
2009
2010
2011
2012
6
Digital Media’s Biggest Tent500+
leading media companies responsible
for selling 86% of US online advertising.
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About the Long Tail Alliance
• 5 year old program that was started to take a position against adverse government legislation and regulation
• Open to web publishers with under $1 million in advertising revenue
• Grown to over 1200 companies• Provides educational webinars, events & networking
opportunities
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Annual Washington, DC Fly In
• IAB assembles small publishers to tell your elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America.
• Full day of sessions, strategic planning panels and roundtable discussions created specifically to address the business interests of small publishers.
• The two-day event also served as a unique networking opportunity to meet other small business owners like yourselves.
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How Can You Get More Involved with Membership?
• Attend webinars• Join the LTA Community
• Facebook – www.facebook.com/longtailalliance• LinkedIn: IAB Long Tail Alliance Group• www.longtailalliance.com
• Attend events & networking receptions• Participate in the Annual Washington, DC Fly In • Let Us HEAR FROM YOU! We’re here to help you grow your business!
Write to us! [email protected]
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks