Kirs%n  Beardsley,  CanadaHelps  

BEST  PRACTICES  IN  SOCIAL  TECHNOLOGY  FOR  FUNDRAISING  

Social  technology  isn’t  just  another  channel  

TradiEonal  charitable  model  is  changing  (thank  

goodness!)  

Build  relaEonships  

The  rule  of  thirds  

Be  real  

Transparency  

Storytelling  

Encourage  ParEcipaEon  &  AcEon  

Peer-­‐to-­‐Peer  

Measure  What  MaRers  

Let  Go!