Beth EisenbergSenior Account Executive
MobileCause Inc
Text BETH to 27138 for contact information
Text KEYWORD to 27138 to view this presentation on your mobile device
www.mobilecause.com
Sources Cited
The Rise of MobilePosted by Frank Barry on March 29th, 2011
MobileCause White Papers Innogive Foundation
Blackbaud Pew Internet Report Chronicle of Philanthropy
International Telecommunications CTIA
www.mobilecause.com
Video Introduction
http://www.innogive.org/2012video/
TEXT IGF to 27138 to watch Innogive Video on your Mobile Device
www.mobilecause.com
Why Mobile?
More than ever before people are using their mobile phones everywhere for everything.
www.mobilecause.com
How Big is the Mobile World?
Mobile phone dependency and smartphone usage is on the rise.
www.mobilecause.com
Mobile Internet Growth
Mobile internet usage surpasses pc internet usage.
www.mobilecause.com
Time Spent Using Mobile
19% of cell phone owners ages 18-29 said that they’ve donated via text message.
Pew internet report Chronicle of Philanthropy
More than half of cell phone internet users go online daily from their mobile device.
Pew internet report
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The Mobile to Social Media World
Social Networking sites like Facebook and Twitter now account for 22.7% of time spent on the web. Nielsen Study
www.mobilecause.com
Mobile Ecosystem In the Beginning
SMS/Billing Aggregator(reporting)
Other Foundation(remittance)
Data Provider(donation data)
Mobile Giving Provider-ASP(technology-reporting)
Nonprofit
Carrier(100% payout)
www.mobilecause.com
Mobile Giving ProviderMobileCause/Innogive(technology-reporting
100% remittance)
Nonprofit
Carrier(100% payout)
MobileCause Model
Improvements compared to providers:
Greater transparency
Greater accountability
Cost savings to market
Funds remitted quicker
Accurate reporting and remittance
Greater SMS billing efficiency
Mobile giving positioned to scale
New Era of Transparency
www.mobilecause.com
Mobile Products
Mobile Pledging
Unlimited amount text donations credit card fulfilled
Viral Giving
Peer to Peer fundraising for SMS, Twitter and Facebook
Mobile Messaging
Build, schedule and send mass text message broadcasts
Text to Give
$5 or $10 micro donations billed directly to carriers
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Mobile Pledging
Donations of any size Mobile web fulfillment Credit card billed Unlimited keywords Live donation thermometer Opt-in to broadcast list Instant setup Recurring donations Expanded donor data Live call center
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Viral Giving
Empowerment of key supporters to raise donations
SMS, Facebook and Twitter fundraising integration
Collection of text message donations of any amount
NPOs build mobile wallet
Promote campaigns across text and social media
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Micro donations of $5 or $10
Billed to donors cell phone
Keywords based on plan
Web & Facebook widgets
Live thermometer
2 week approval timeline
Data includes cell, state and time
90 day payout turnaround
Text to Give
www.mobilecause.com
Build your mobile donor list
Year-round communication
Low cost, low maintenance,
communication method
Unlimited keywords & lists
Web subscription widget
Real time & scheduled alerts
Send instant call to action
Mobile Messaging
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Mobile Giving
$5, $10 pricepoints Monies remitted 90-120 days Data of donation includes only mobile number Quick giving optionStrategy necessary when non-disaster
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Build Mobile List
Provide Content
Seek Feedback
Ask
Build Mobile List
Volunteer responsesNeed and location based notificationsBuild interest-centric broadcast listsSynchronize to increase traditional channel rates
Feedback
Seek SMS responses to messages and links
Ask
VolunteeringPeer to Peer solicitationMicro and Macro Donations New donor acquisitionRecurring gifts
Earn the Right to Ask for Donations
Innovative Mobile
Integration
www.mobilecause.com
Text keywords and shortcodes below to
receive important information.
KEYWORD to 27138 to receive a copy of this
presentation
CASE to 27138 to view case studies for mobile
pledging, viral giving, mobile messaging and text to give
WPAPER to 27138 to view MobileCause white
papers “The Evolution of Mobile” & “Mobile + Video”
IGF to 27138 to watch the “Innogive” video
BETH to 27138 for Your Name contact information
Send a Text to Receive Resources
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