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BETTER BEAT THE ODDSMake games you love and stop eating KD every night.
GAMERCAMP
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GAMERCAMP
WHAT’S THE POINT?
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GAMERCAMP
#NOKD
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GAMERCAMP
@SHAWNYEAGER
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GAMERCAMP
WHY THIS GUY?
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DO YOU WANT TO MAKE YOUR OWN GAMES FOR A LIVING?
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YES?
YOU’RE BUILDING A BUSINESS.
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SHIFT YOUR THINKING.9
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COMMIT TO BUILD A BUSINESS.
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ACQUIRE NEW SKILLS.11
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DECISION POINTS12
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GAMERCAMP
SHIFT YOUR THINKING.
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MYTH:I CAN GET BY WITHOUT BUSINESS SKILLS.
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MYTH:
IF I MAKE INSANELY GREAT GAMES, THE REST WILL WORK ITSELF OUT.
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BIG MONEY
Digital games to double to $53B over next 5
years
Mobile gaming alone is expected to triple to
$17.5 billion by 2016
Source: Ovum
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MYTH:BUILDING A BUSINESS MEANS SELLING OUT.
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BUSINESS ISA GAME.
PLAY IT WELL.
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GAMERCAMPCOMMIT TO BUILD A BUSINESS.
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WHAT ARE YOU COMMITTING TO?
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BUSINESS REVENUE >
PERSONAL INCOME
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COMPANY >
PRODUCT
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PRIORITY 1:
CLEARLY DEFINE SUCCESS
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THE FUNDAMENTALS
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PLANNING26
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NEED (WANT)
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HOW YOUR PRODUCT MEETS IT
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MARKET OPPORTUNITY
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REVENUE POTENTIAL
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HOW TO CAPTURE IT
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DOES THIS FIT?
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http://www.businessmodelgeneration.com/
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CUSTOMER SEGMENTS
images by JAM34
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VALUE PROPOSITIONS
images by JAM35
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CHANNELS
images by JAM36
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CUSTOMER RELATIONSHIPS
images by JAM37
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REVENUE STREAMS
images by JAM38
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KEY RESOURCES
images by JAM39
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KEY ACTIVITIES
images by JAM40
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KEY PARTNERS
images by JAM41
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COST STRUCTURE
images by JAM42
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images by JAM
customer segments
key partners
cost structure
revenue streams
channels
customer relationshipskey activities
key resources
value proposition
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KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
The Business Model Canvas
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THE LEAN STARTUPhttp://www.theleanstartup.com
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FINANCE46
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CASH FLOW
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GROWTH RATE
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PROFIT AND LOSS
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BALANCE SHEET
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BREAK-EVEN ANALYSIS
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PRODUCT MANAGEMENT52
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"is the discipline and business process which
governs a product from its inception to the
market or customer delivery and service in
order to generate biggest possible value to the
business"
—Wikipedia
PRODUCT MANAGEMENT
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PRODUCT MANAGEMENTMartin Eriksson @ http://mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
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MARKETING55
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Product Price
Place Promotion
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RESOURCES & TOOLS• OnStartups
http://onstartups.com
• Market-by-Numbers
http://market-by-numbers.com
• Startup Marketing:
http://startup-marketing.com/
• HubSpot
http://www.hubspot.com
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SALES61
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SETTING TARGETS
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MEASURING ACTUALS
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E.G. UNITS, ARPU, ARPPU
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COST OF SALES (COS)
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CUSTOMER ACQUISITION COST (CAC)
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LIFETIME CUSTOMER VALUE (LCV)
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OPERATIONS68
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CHEAP OR FREEhttp://startupnorth.ca/2011/08/31/leanstartup-tools/
• Accounting
• Landing pages
• Analytics
• Project management
• Source control
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GAINING AN EDGE
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BECOME A BETTER NEGOTIATOR
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BUILD SMART PARTNERSHIPS
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COMMON OBJECTIVES
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SPECIFIC GOALS
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MEASURABLE OUTCOMES
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SHARED RISK & REWARD
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BUILD A BRAND
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CREATE MULTIPLE WAYS TOGET PAID
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Music for Nothing and the Fans for Free
http://allthingsd.com/20111028/music-for-nothing-and-the-fans-for-free/
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EXHAUST YOUR FINANCING OPTIONS
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• CrowdStar Fundhttp://www.crowdstar.com/fund
• Industry Canadahttp://ic.gc.ca
• Ontario Network of Excellencehttp://www.oneinnovation.ca
• Canada Media Fundhttp://www.cmf-fmc.ca
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LOOK FOR PATTERNS
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GAMERCAMP
ACQUIRE NEW SKILLS.
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TAKE STOCK
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BUILD, BUY OR BORROW?
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SKILLS DEVELOPMENThttp://www.marsdd.com/entrepreneurs-toolkit/
entrepreneurship101
• Business models
• Marketing
• Financial planning
• Sales
• Raising money
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COROLLARY:
BEG, BORROW AND STEAL
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KAIZEN
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MEASURE, ANALYZE, ITERATE
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DO YOU WANT TO MAKE YOUR OWN GAMES FOR A LIVING?
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DECISION POINTS92
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PHOTO CREDITS• Google Master Plan - http://www.flickr.com/photos/jurvetson/21470089/sizes/l/in/
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• Herder - http://www.flickr.com/photos/bombeador/2094518293/sizes/l/in/photostream/
• Times Square - http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/
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• Buy More Stuff - http://www.flickr.com/photos/michaelholden/2104218938/sizes/l/in/
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• Gears - http://www.flickr.com/photos/19779889@N00/4398186065/sizes/l/in/
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