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BEYOND LIKES AND CAT VIDEOS:
INTRO TO FACEBOOK FOR BUSINESS MARCH 29, 2015
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WHAT WE’LL COVER…
• Introductions
• Facebook Facts & Figures
• Purpose & Audience
• Content Strategy
• Success Metrics
• Inspiration
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FACEBOOK FACTS & FIGURES
Facebook users are 53% female and
47% male.
Age 25 to 34, at 29.7% of users, is the
most common age demographic.
Every 60 seconds on Facebook: 510
comments are posted, 293,000 statuses
are updated, and 136,000 photos are
uploaded.
50% of 18-24 year-olds go on Facebook
when they wake up.
Highest traffic occurs mid-week
between
1 to 3 pm.
Worldwide, there are more than 950
million Facebook users.
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PURPOSE & AUDIENCE
What’s the purpose?
• Share logistical information with
swimmers
• Schedule/promote events
• Recruit swimmers
• Engage with alumni
• Engage with swimmers’ families
and friends
• ???
What’s the right forum?
• Groups vs. Pages
• Privacy considerations
• Consent forms
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CONTENT STRATEGY
Tone: conversational, emotional, for
friends & family (vs. professional)
Frequency: be consistent, be
reasonable, provide year-round
content
Responsiveness: monitor and
respond when necessary; don’t
engage with haters
Ideas:
• Don’t just talk about your club
• Provide tips
• Link to articles of interest
• Have standing “days”/ buckets • Featured Swimmer
• Featured Coach
• Featured Volunteer
• Throwback Thursdays
• Inspirational Mondays
• Pic of the Week
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CONTENT STRATEGY: ORGANIC VS. PAID
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SUCCESS METRICS
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INSPIRATION: EASTLAKE LITTLE LEAGUE
• Eastlake combines administrative league information, articles of interest to parents, as well as videos and images of fields and kids playing.
• They foster a community where users are encouraged to post information regarding how teams are doing, as well as positive comments on coaches and teams.
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INSPIRATION: FLORIDA STONE CRABS LACROSSE CLUB
• Florida Stone Crabs Facebook page provides administrative information, congratulatory posts to teams and players, and relevant information regarding health, safety and other sports leagues.
• They also have a fun page that sends holiday greetings, fun memes, and will communicate with fans in both English and Spanish.
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Q&A
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