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Legal BloggingBeyond The Basics
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Dan Jaffe, Attorney & LawLytics CEO
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● J.D. - 1998● Admitted in WA & AZ● Built practices in Seattle & Phoenix● 100+ jury trials to verdict● Co-founded LawLytics in 2011
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Prerequisite:
Basic Blogging ClinicAvailable On Demand At:
https://www.lawlytics.com/webinars
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The Foundation
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1. Are you blogging?2. How frequently?3. Are you having fun yet?
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Thought Leadership
At its core, effective blogging is about thought leadership.
People follow people, not blogs.
People refer to and hire people who happen to be attorneys.
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Thought Leadership
Your blog is a conversation:
● You can’t lead if you don’t listen.● To be appreciated, appreciate.● Sharing is the currency of the
internet.
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What Is Advanced Blogging?
“Advanced” blogging is simply about caring and showing you care.
This is profoundly different from online advertising, marketing or SEO.
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Who Are You Listening To?
● Are you following other thought leaders?
● Are you aware of the trending online conversations relevant to your law practice?
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Finding Lawyers To Listen To
● The LawLytics Network● LinkedIn● Twitter● Facebook● Legal Associations● Google
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Who Is Listening To You?
● Why do other lawyers read your blog?● What makes them care?● What makes share your blog posts?
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Finding Lawyers To Listen To You
● The LawLytics Network● LinkedIn● Twitter● Facebook● Legal Associations● Google
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Reach Out To Standing Out
Stand out by engaging:
● Comment on other lawyers’ blogs.● Answer comments on your blog.● Draw inspiration from other lawyers’
posts. ● Share their blog posts on social media.
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Commenting On Other Lawyers’ Blogs
Commenting Adds Value Both Ways:
● Their posts become more influential with comments.● Your comments create additional points of impression for you.● Each comment refreshes the content on the post, and adds depth.● Comments often lead to new lines of thinking, and often times new posts
by the author, who may credit you.● Highly-engaged bloggers welcome debate in comments.
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Comments On Your Blog
● Commit to comments, or don’t allow them.● Be vigilant about comment spam. Recognize it! Don’t approve it!● Answer comments in a timely manner to keep your audience engaged.● Answer thoughtful comments with thoughtful answers.● Ask thoughtful follow-up questions to keep them engaged.● Share other pieces of your content if they add relevant information when
responding to comments.
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Drawing Inspiration
Find seeds and plant them:
● Other lawyers blogs can be great sources of inspiration.● Adding to the collective knowledge base gives interested people more
good content to consume.● You can agree or offer counterpoints.● NOTE: Be sure to give credit to the source of information with a link in
your post.
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Sharing On Social Media
● Use the LawLytics built-in social media sharing feature to announce posts.
● Share posts from other thought leaders.
● Engage in light conversations about the post on social media, but bring readers to the source.
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Using The LawLytics Network
Jump-start your interactive blogging.