Download - Big Data & Predictive Analytics Michael Stencl. Agenda Big Data Predictive Analytics So what?
Big Data & Predictive Analytics
Michael Stencl
Agenda Big Data Predictive Analytics
So what?
Big data definition
Source: Big data analytics By Philip Russom TDWI best practices report , 4th Quarter 2011
Big data definition
Source: Big data analytics By Philip Russom TDWI best practices report , 4th Quarter 2011
What’s the approximate total data volume that your organization manages only for analytics,both today and in three years?
Source: Big data analytics By Philip Russom TDWI best practices report , 4th Quarter 2011
What’s the approximate total data volume that your organization manages only for analytics, both today and in three years?
Source: Big data analytics By Philip Russom TDWI best practices report , 4th Quarter 2011
Paul Bachteal, SAS Technology Strategies for Big Data Analytics
What is behind Predictive analytics is the branch of data mining concerned
with the prediction of future probabilities and trends.
What the Predictive analytics is
Business intelligence technology
Produces a predictive model which has, in turn, been trained over your data
Learning from the experience of your organization
Uses data that has the company reported
What is good for
Behavioral Segmentation, Loyalty analysis and Revenue prediction are just the beginning
Bring to customer highly automated advanced analytics workflow
ApplicationsChurn Rate
Product Portfolio MixBad Debt Reduction
Fraud DetectionCustomer Life Cycle
Cost of Sales and Marketing
MethodsRegression
ClassificationAnomaly Detection
ClusteringAssociation
Feature Selection and Extraction
ConferenceJames Taylor
Decision Management SolutionAzhar IqbalWells Fargo Securities
Eric Siegel, Ph.D.
Pre
dictiv
e A
naly
tics World
Erick BrethenouxIBM Business Analytics
Kelley Blue Book
Kevin B. PrattZZAlpha LTD.
Piyanka JainAryng Inc.
Paul BachtealSAS
5 Myths of PA Is Predictive Analytics (PA) new?? Is it a crystal ball?? Is it perfect?? Press a button solution?? Does it always work??
Piyanka Jain, Aryng In
When was the first application of Predictive Analytics?
A. 1960’s – Advent of computing powerB. 1930’s – Wall street crashC. 19th century – Birth of science as profession D. Before 15th century
What Business people expect?
BADIR
Keep it simple
You think its complicated... Hmm
Did you ever dropped food on a floor?
Do you eat it???
Predictive Analytics in Cloud 5 areas of opportunity
Pre-packaged cloud based solutions Cloud based predictive analytics for SaaS Cloud based Predictive analytics for on premise Predictive modeling with data in the cloud Elastic compute power
James Taylor, Decision Management Solutions
Why?Predictive Analytics
Automatically discover patterns in dataPredict trends or likely future behaviorIdentify population segments
Cloud ComputingComputing resources delivered as a serviceMulti-tenancy and shared resourcesUsage pricing and location transparency
Commonly Used Methods
other possible methods Clustering (K-means), PCA Factor Analysis, Time Series, Survival Analytics Neural Networks, Genetic Regression and Algorithm
Logistic Regression
DecisionTree
Linear Regression
Where to compute it? 2 groups of software
Framework based SW R Matlab
Solution based SW Weka RapidMiner KNIME Mahout
Thank You!