Download - Big data stories: how to do more with data
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WHAT IS IT ALL ABOUT?Where is the beef?
Drives action!
File and
forget
Not persua
siveInsightData
Tell a story
Present facts
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AS YOU CAN CLEARLY SEE…
OR MAYBE YOU CAN’T?
Sales (£k)
Q1 Q2 Q3 Q4
Office A
34.4 32.1 27.7 32.2
Office B
148.6 139.6 144.3 166.5
Office C
305.7 284.4 245.3 377.8
Office D
25.8 29.2 24.9 27.8
Office E
256.7 242.1 212.9 243.0
Office F
68.5 73.3 67.9 84.6
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CHARTS OR TABLES?
?
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CHARTS OR TABLES?
Charts TablesFewer than 6 data points 7-10 data points More than 10 data points Need to see individual data values Need to show trends over time Need to show the distribution/variation of data
More than 1 independent variable
SOMETIMES YOU MIGHT NEED BOTH
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RULES FOR TABLES
anytime / anywhere
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TOP TIPS FOR TABLES In presentations,
round the data to “2 effective digits” and use separators
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TOP TIPS FOR TABLES Use columns of data
rather than rows; the eye can scan up and down more easily
Put latest data or biggest numbers at the top (unless data is time based)
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USING BETTER CHARTS
Avoid common issues
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COMMONLY USED CHARTS HAVE A LOT OF ISSUES
A B C D E F G H I J050
100150200250
Product Profitability
Product
Prod
uct
Profi
tabi
l-it
y (£
k)
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AND EVEN MORE ISSUES…
9%5%
3%1%
22%
6%
48%
3% 2% 1%Product Profitability
A BC DE FG HI J
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A PARETO CHART FOCUSES ON PRIORITIES
G E A F B H C I D J0
50100150200
0%2000%4000%6000%8000%10000%
Total Cum %
Product profitab-ility £k
Cum % Profit
Pareto: the 80:20 Rule 20% of the “causes” accounts for 80% of the results
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HISTOGRAMS TELL YOU ABOUT VARIATION
15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 9505
1015
Accounts Receivable (His-togram)
Days to pay Invoices
Freq.
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ARE THINGS GETTING BETTER OR WORSE?
02468
10% of Purchase Orders with
errors
Week No.
% E
rror
s
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MAYBE IT’S BETTER WITH A BAR CHART?
1 3 5 7 9 11 13 15 17 19 21 23 2502468
10
% of Purchase Orders with errors
Week No.
% E
rror
s
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BUT…A MOVING AVERAGE REVEALS TRENDS
02468
10% of Purchase Orders with errors
% PO errors4 Week Moving Average
Week
% Errors
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CONTROL CHARTS DEMONSTRATE REAL IMPROVEMENT
1 2 3 4 5 6 7 8 9 10
11
12
13
14
15
16
17
18
19
020406080
100120140160
Improvement
Control
Breakthrough
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PURPOSE AND STYLE
Pre-planning and selection
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WHAT IS YOUR MOST IMPORTANT POINT?
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POWERFUL MESSAGE
Make them remember
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STORYTELLING Essential in business
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DIRECTION AND DRIVE
all about structure
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INFORM Chronological
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INSTRUCT Sequential
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INSPIRE Compare and contrast
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SLEEK AND BEAUTIFUL
3 simple design tips
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FONTS
CAN YOU READ IT FROM THE BACK?Never apologise for unreadable text – just make it bigger!
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FONTS
THIS DOES NOT LOOK PROFESSIONAL
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FONTS
AND THIS IS ILLEGIBLE
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COLOURS: USE A MONOCHROMATIC SCHEME TO LOOK PROFESSIONAL
15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 950
2
4
6
8
10
12
14
Accounts Receivable (Histogram)
Days to pay Invoices
Freq.
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IMAGES
BigBoldNo cheese
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USEFUL AND MEMORABLE
What to do about hand-outs
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QUICK AND SIMPLE
Your audience deserve it
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CALM AND CONFIDENT No nerves
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BREATHE: 7/11
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BUTTERFLIES
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INTERRUPT
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WHAT NEXT? Keep learning
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CONTINUE LEARNINGFull day interactive workshops
Business improvement and facilitated collaboration seminars
Specialist 1 to 1/team clinics
Make me an offer I cannot refuse
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THANK YOU! – CONTACT US FOR THE FREE WORKBOOK Contact us at: Miriam Gilbert Storytelling with numbers +44 (0) 7834 058 240 [email protected]
Twitter: @MiriamRGilbert LinkedIn: Miriam Gilbert
Contact us at: Ian Seath Improvement Skills Consulting +44(0) 7850 728 506 [email protected]
Twitter: @IanJSeath LinkedIn: Ian Seath
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PICTURE SOURCES: Bored presentation, meditating woman, slice of cheese: authors’ own What’s your story: www.freshlygroundproductions.com Starlightbulb: www.lornawestonsmyth.com BBC News reader: www.kcet.org Teacher: www.comccanor.org Nelson Mandela: www.bbc.co.uk Beautiful butterflies: www.fanpop.com Film projector: www.fergregory.blogspot.co.uk/ James Bond: www.bibc.co.uk