Download - Bipper presentasjon first tuesday
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Hvordan tjene penger på apps?
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KORT OM BIPPER
HISTORIEN:
• Grundet av Silje Vallestad høsten 2007• Startet med en trygg mobil løsning for barn• Lanserte med Tele2 I Norge 2010• Vivacom I Bulgaria høsten 2010• Lanserte i høst BipperKids og bSafe som app’s.
VISJON: bli verdensledende på mobil trygghet
• Kontor i Bergen, New York og Kiev. • Åpner snart i San Fransisco• Lansert app’s globalt
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BIPPER Apps
BipperKids • Rapport• Trygghetsalarm• Kontroll
bSafe • SOS knapp• Fake call• Live GPS trace• Timer mode
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Forretningsmodell?
ADVERTISEPAIDINAPP PURCHASERecurrent & Inventory
FREEMIUM -PREMIUMPARTNERSPONSOR
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Paid apps - muligheter
FREE PAID IN-APP RECURRENT OPERATOR BILLING
iOS X X X X
Android X X X X
Blackberry X X X X X
OVI Store X X BETA X
Windows X X
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Andre muligheter – 3. parts på utsiden
Betalingskort løsninger:
SMS løsninger:
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Your application must be fully functional when acquired from Windows Phone Marketplace (except for additional data as permitted below). Unless you have a pre-existing billing relationship with the user, your application may not require the user to provide payment information, within the application experience, to activate, unlock, or extend usage of the application.
OBS: ikke alt er lov!
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Freemium - Premium
Freemium
Premium
UPGRADE
BipperKids
• Basic Report• Safety alarm• Location
bSafe
• SOS alarm with snapshot of location
• Fake Call• I’m here
BipperKids
• Premium Report• Contact control• Time control• App control• Usage control
bSafe
• Follow Me Home med live tracing av location
• SOS alarm med live trace av location
• Timer mode• Lyd alarm
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Advertising
• Viktig å tenke på:– 10 cent pr klikk er godt
betalt– Gjennomsnittlig forventet
klikk er 1 %
• Derfor:– App med hyppig bruk – Mange nedlastinger
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CASE: Bursdags app• Gratis app• 10 viktigste personer• Bursdaghilsen i form av sanger, bilder eller video av deg selv.
AnnonserNedlastinger: 500.000Visninger: 10Betalt pr click: 50 øreClickrate: 1 %
Fortjeneste: 25.000 kr
PartnereNedlastinger: 100.000Visninger: 10Kickback: 10 krKjøpsrate: 5 %
Fortjeneste:500.000 kr
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Hvem er kunden?
FORSIKRINGS SELSKAP
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Bipper - Partner Modell
Operatører:• Forretningsmodell
• Revenueshare• Lisens
• Cobranding av app
Andre partnere• Foretningsmodell
• Lisens • Cobranding av app
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Alternativ til annonsenettverk - Sponsing
Ny trend i USA !– Selg vekk sponsor plass
for 1 måned av gangen i appen.
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Forretningsmodell – hvilken?
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Plattformer – hvilken?
• iOS:– 500.000 apps– 13 to 22 % paid apps– 225 millioner iTunes
kontoer satt opp med betalingskort
• Android:– 400.000 apps– 1 to 5 % paid apps
Source: Chomp, Munster