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Case Analysis
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OBJECTIVETo analyze existing working model ofsalesforce.com, look into thechallenges faced and recommendpossible solutions.
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Case Question 1What are the advantages anddisadvantages of the Software-As-A-Service Model ?
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AdvantagesyNo Hardware , Software , database
server and licensing required.
yPlatform independent service
yAccessibility on-the-fly
yLow-risk, low implementation period
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DisadvantagesyAdditional Outages- Low Reliability
yThreat of new entrants IncreasedCompetition
y Increased Security Risk
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Case Question 2What are some of the challenges facingsalesforce as it continues its growth?
How well will it be able to meet thosechallenges?
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ChallengesyCompetition from big players like
Microsoft, IBM etc.
yExpansion from CRM to other applicationservices like SCM,ERM etc.
yReduction of Downtime
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How to Overcome?yFocus on developing better service
solutions, rather than engaging in price
wars.
yExpand customer base to reach bigorganizations and SMB.
yEnhance marketing strategies to improveawareness among prospective customers.
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Case Question 3What kind of businesses could benefitfrom switching to salesforce and why?
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Benefit BusinessesCustomer Centric SMB industries like:
Hotels
AirlinesTelecom
Banking and Finance.
Why?Low cost on-demand-model
CRM applications
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Case Question 4What factors would you take into account in
deciding whether to use salesforce.com for
your business?
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FACTORS SalesForce.com Comments
Security Low Constraints of SAAS & CloudComputing as users dependon third party for their data.
Scalability High Eliminates multiple layeredarchitecture
Accessibility High Any time , any where onlineavailability
Cost Benefit High Segmentation of subscriptionpolicies , no licensing,maintenance fees etc
Customizable High Tools that support customerneeds.
Complexity Low No Hardware, software layers
Reliability Medium Excessive dependency on thecloud,PC applications thatprovide options for working
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Conclusion (SWOT Analysis)
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STRENGTHS On-Demand Internet Delivery Low Cost Huge catalogue of third partysolutions Flexibility & Freedom
WEAKNESS Constraintssubject to SAAS ModelNo Service Level Agreements
OPPURTUNITY Increase versatility of Solutions Customer Base enhancement
THREAT Existing Competition Threat of new entrants
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RecommendationsyLoad Balancing
yApplication Tutorials
yProactive Communication
y Face the Competition
yExtensive Marketing
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Any Questions ???
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THANK YOU !!!
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