Download - Biz Poken Experiences
BizPoken - Experiences
Thorsten Zoerner @[email protected]
PreRequesists:
You should know what a Poken is. You might find it out on www.doyoupoken.com
About this presentation
- Description of usage during IOD 2009- Scenario at the event- Lessons Learned
Background
- 2.500+ Pokens used- Every delegate received one poken- „Session“ Pokens were used to distribute presentation- Pokens were handed out during onsite registration without briefing
Positioning
- New device to share contacts- Stay connected post event- Optional tool to use
Communications
- Printed OnSite Guide- Digital Signs- Poken Information Desk- Speakers Briefing (Calls)- Twitter/Newsletter
Poken Information Desk
- Staffed during whole event- Usage Information / Help
Poken Information Desk / Learned
- 20-50 Requests per day- Main Question: „How to setup profile?“- Second Question: „Problem's with IE6 browser“- Inquery to get Pokens for other event
Digital Signs
„Session Pokens“
„Session Pokens“
- 350+ Sessions had an individual Poken- Attendees were able to connect with session using their Poken
Session Pokens / DATA
- Code of Session- Title - Landing Page for Download- Segment / Brand / Industry- Speaker
Session Pokens / FACTs
- PreLoad via WebInterface- Effort: 3 Minutes per Poken- Auto Populated using CoScripter- Formating of special Data File for CoScripter
Session Pokens / Learned
- Limit amount of Data on Poken Card- Reduce effort of last minute changes- Have arround 10% spare Pokens for sessions- Logistical effort of Poken deployment: low
Poken Customization
- Hardware is same hardware as „regular Poken“- Poken „face“ replaced by custom shape- Added „IBM Profiles“ to list of available networks- Poken website has different banner and Poken Cards have fixed background
Learned from Feedback
- Communicate that device is „ready to use“- Cards populate with details as soon as people enter them- Connection is not lost even if user is not registered by the time of connection
General / Learned- Be aware of what „you poke someone“ means - We expected 50%+ utilization and achived got much more (still counting)- It takes less than 60 seconds to explain what a Poken does :)- Support by vendor is helpful (24 before/after Event start)
General Feedback