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Who are we? What ist
“Blackhat” / “Craphat”?
Blackhat in Social Media
Blackhat on your Website
Blackhat & fraud in Google SERPs
Q&A Session
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Andre Alpar Double master degree in business &
computer science, business angel, online-marketeer since 1999
Dominik Wojcik aka. Böserseo Developer since 2000. ~5 years in the
hacking scene. Online marketing since 2004.
Rocket Internet Incubator
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Blackhat Try to cheat without breaking laws Ignore the search engine guidelines
Craphat Break the laws Criminal intensions Hacking & Cracking
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What is the problem? Misuse of social media
Why is it a problem? Advertising it can harm the image Legal rights
How can we solve it State clearly in your conditions Tell affiliates to communicate! Do not compensate these affiliates Monitor traffic peaks
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•Some websites my become unusable•Service owners must prevent XSS
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What is the problem? Craphats take over your website Inject malware
Why is it a problem? Costs of traffic and money Image will suffer
How can we solve it? Software “up to date” Security checks against SQL injection
and XSS!
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What is the problem? Fake stores try to rank in Google
Why is it a problem? Rip off buyers
How can we solve it? Report all fraud websites to Google! Use Google spam reports Expose (e.g. on well read blogs)
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Use security tools to check if your website has any security issues
SQL Inject meXSS meAccess meSprajax ( Ajax Security Checker )SWF IntruberSQLMap
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Completely free Firefox-Addon for SEO professionals
Seerobots checks your Meta- Robots & X-Robots and displays it directly on the status bar
Customizable (of course) Download, use & spread the
word!
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Webhttp://andre.fmhttp://boeserseo.com
Twitter@andrealpar@boeserseo