Who are we? What ist
“Blackhat” / “Craphat”?
Blackhat in Social Media
Blackhat on your Website
Blackhat & fraud in Google SERPs
Q&A Session
Andre Alpar Double master degree in business &
computer science, business angel, online-marketeer since 1999
Dominik Wojcik aka. Böserseo Developer since 2000. ~5 years in the
hacking scene. Online marketing since 2004.
Rocket Internet Incubator
Blackhat Try to cheat without breaking laws Ignore the search engine guidelines
Craphat Break the laws Criminal intensions Hacking & Cracking
What is the problem? Misuse of social media
Why is it a problem? Advertising it can harm the image Legal rights
How can we solve it State clearly in your conditions Tell affiliates to communicate! Do not compensate these affiliates Monitor traffic peaks
•Some websites my become unusable•Service owners must prevent XSS
What is the problem? Craphats take over your website Inject malware
Why is it a problem? Costs of traffic and money Image will suffer
How can we solve it? Software “up to date” Security checks against SQL injection
and XSS!
What is the problem? Fake stores try to rank in Google
Why is it a problem? Rip off buyers
How can we solve it? Report all fraud websites to Google! Use Google spam reports Expose (e.g. on well read blogs)
Use security tools to check if your website has any security issues
SQL Inject meXSS meAccess meSprajax ( Ajax Security Checker )SWF IntruberSQLMap
Completely free Firefox-Addon for SEO professionals
Seerobots checks your Meta- Robots & X-Robots and displays it directly on the status bar
Customizable (of course) Download, use & spread the
word!
Webhttp://andre.fmhttp://boeserseo.com
Twitter@andrealpar@boeserseo