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Block 11 RedevelopmentPhase I: Varsity Pub Expansion
February 11, 2014
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Block 11 RedevelopmentPhase I: Varsity Pub Expansion
• Varsity Pub Private Patio Expansion.• Fogarty Amateur Sports Mural.• Sidewalk Reconstruction.
City reconstruct and finance. 50% city, 50% Varsity Pub per assessment policy. Total Cost $44,405.
• Parking Lot Development. City construct and finance. 100% Varsity Pub Cost. Total Cost $118,177
• Transfer of Property to Varsity Pub for Private Parking. $1 for transfer of ownership. Assessed value of property = $87,100
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1996 Comprehensive PlanDowntown
• “…focal point for retail, specialty retail & services.”• Should remain “unique in its character” and “offer a
distinctive atmosphere that functions to draw people for many reasons…”
• Compact & upper uses for housing.• Improve parking landscaping and buffering elements.• Building appearance “improved in order to create a
positive image and introduce an important element of character into the downtown area.”
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Downtown Redevelopment Priorities (1997) Not Yet Completed Items
Short Term (1-5 Years)• Enhance alley entrances &
parking lots.• Rehab corner bar block.
Long Term (6-10 Years)• “Do Something” with
Marshall Hotel• Create additional rental
units.• Add a downtown grocery
source.
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Downtown Redevelopment Priorities(1997)
Organizational & Administrative Tasks
• Create a central theme.• Manage parking.• Design guidelines.• Encourage storefront
renovation.• Change building codes to
allow for additional housing upstairs.
• Create a downtown organization.
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Comprehensive Plan Downtown Goals
• Appropriate Housing Mix.• Atmosphere Conducive & Supportive of
Housing.• Mix of retail and service.• Encourage a positive, vital & unique image.• Encourage redevelopment…promote
cooperation of public and private sector redevelopment.
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Comprehensive Plan Downtown Policies
• Promote adequate parking.• Promote additional adjacent housing.• Support new and/or expanded businesses in the
downtown area through staff support and/or financial assistance.
• Encourage a program directed to building owner awareness of building appearance with an emphasis on upgrading rear building appearance.
• Create gateways into the downtown area.
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Downtown District Zoning
SITE
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Past Concept Development
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City Benefits Phase I
• Complimentary to Arts & Entertainment District designation to expand entertainment experience. Adds to the goal to create multiple points of destination to downtown Marshall.
• Enhance the visual appeal of the Amateur Sports mural planned for installation in 2014.
• Beautification of private commercial area across from Memorial Park.
• Reduce maintenance duties of lot serving primarily Varsity Pub customers.
• Create taxable property.
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Varsity Pub Benefits Phase I
• Enhanced sales through customer interest in expanded seasonal patio experience.
• Improve curb appeal of business.• Ensure ability to maintain parking for business
and higher quality improved hard surface.• Ability to allow customer overnight parking.• Added physical asset to overall property.
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West Main StreetNorth
First
Stree
t
West Lyon StreetEast
College Driv
e
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Future
Development
Proposed
Varsity
Pub
Parking
Patio Exp
ansion
Futu
re Impro
ved
Public Park
ing
Varsity
Pub
West Main StreetNorth
First
Stree
t
West Lyon StreetEast
College Driv
e
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Streetscape Master Plan
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Vars
ity P
ub
E. C
olle
ge D
r.
Patio
Ex
pans
ion
West Main St.
N. 1
st St.
Park
ing
Vars
ity
Pub
City Downtown Redevelopment Varsity Pub Arts & Entertainment Enhancement
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Sports Mural Location & Varsity Pub Expansion
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Proposed Amateur Sports Mural Varsity Pub
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Cost Participation
Parking Lot = $118,177 total cost, 100% assessment, 8 years, 4.3% interest.Sidewalks = $44,405 total cost, 50% assessment, 8 years, 4.3% interest.Patio = cost not identified, 100% Varsity Pub cost, no city assistance.
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City Property to be granted to Varsity Pub at no cost.
Assessed Value $87,100
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Street Lighting & Security Lighting
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Block 11 RedevelopmentPhase II: Street and Alley Reconstruction (Future)
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Block 11 RedevelopmentPhase III: Parking Lot Development (Future)
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Futu
re
Development
Development Concept
Block 11 RedevelopmentPhase IV: Demolition and New Development (Future)
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Recommendation
• Approve final agreements February 25th.• Continue to pursue future redevelopment phases II-IV.
Market and Respond to Private Development proposals consistent with past defined goals. Potential Incentives: Redevelopment TIF, demolition of existing,
property value write-down (dependent on quality of development and ability to meet community goals)
Mixed UseUses Consistent with Comprehensive Plan & Downtown Planning
Priorities. Pursue grant opportunities for infrastructure improvements
including street, utilities and public parking (example: DEED Redevelopment Grants August & February).