Transcript
Page 1: Blogging and Podcasting for Writers

Marketing and Test-Marketing Your Work Online

with Blogging and Podcasting

Britt Bravo

San Francisco Writers Conference

February 15, 2009

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Big Vision ConsultingRealize your big vision

Be a powerful force for good

• Strategic Consulting• Social Web Empowerment• Blogging• Podcasting• Career Coaching

www.brittbravo.com

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Web 1.0

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Web 2.0 is a conversation

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Web 2.0 Tools

• Blogs• Podcasts• Photo sharing (i.e. Flickr)• Video sharing (i.e.YouTube)• Social networking (i.e. Facebook)• Social bookmarking (i.e. del.ici.ous)• Wikis• RSS Feeds/Aggregation• Twitter

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Anatomy of a Blog:Subscription

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Anatomy of a Blog:Comments

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Anatomy of a Blog:Blog Roll

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Find blogs to read

• Technoratihttp://technorati.com

• Google Blog Searchhttp://blogsearch.google.com

• Alltophttp://alltop.com

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Read Blogs with Feedreaders

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Anatomy of a Podcast

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Find Shows in Podcast Directories

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Listen with podcatchers

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Test marketing

• What posts/shows get the most traffic?

• What posts/shows get the most comments?

• How can your readers’/listeners’ feedback improve your book?

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Anna Lappe’s Blog

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Michael Belfiore’s Blog

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Testing topics

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The Julie/Julia Project Blog

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Julie & Julia

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Scott Sigler’s Podcast

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Grammar Girl Podcast

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Speaking of Faith Podcast

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Speaking of Faith Book

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Birdie Jaworski’s Blog

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Birdie Jaworski’s Podcast

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Tools

• Blogger.com

• WordPress.com

• TypePad

• WordPress.org

• MovableType.org

• MovableType.com

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Choosing Your Blogging Tool

• What is your budget?

• What is your technical expertise?

• How soon does it need to go up?

• What features and functions do you need?

• What is your “exit plan”?

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Generating Blog Traffic & Comments

• Read and comment on other blogs

• Have a blog roll

• Link to other bloggers in your posts

• Make commenting easy

• Allow subscription by rss and email

• Use images and multimedia in posts

• Write titles people are searching for

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Generating Blog Traffic & Comments

• Make it easy to share posts with others• Ask questions• Be opinionated• Host a contest• Participate in carnivals and memes• Invite guest bloggers to participate• Integrate your blog into other social networks

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Tracking Tools

• Feedburner• Feedblitz• Google Analytics• Site Meter• StatCounter

• Technorati• Google Alerts• Google Blog Search• Twitter Search• PostRank

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Podcasting Process

• Record• Edit• Convert to MP3 (if not already)• Upload to hosting service• Publish it online• Promote• Track

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Which Tools Should I Use?

• What kind of recording do you need to do?

• What kind of editing do you need to do?

• What is your budget?

• What is your technical expertise?

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Promotion• List in podcast directories• Provide subscription instructions• Create a landing page• Feature on home page• List in email signature• Share with social networks• Ask listeners to contribute content• Host contests• Join podcasting communities

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Tracking

• Downloads• Subscribers (Feedburner)• Comments• Google Alerts• Twitter Search

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Questions?

Britt Bravo

www.brittbravo.com

[email protected]


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