Download - Blogging for Business and Money
+Blogging for Business and Money
Learn the reality of making money as a blogger. How to get started and expectations.
+Where to Start Business that blog experienced an increase of web traffic by 50+% and lead generation by 67+%
Image Source: roi360.co.uk
+Quick Poll
n Are you a blogger?
n Business or Pleasure
n Do you read blogs?
n What reader do you use?
n Do you know a blogger?
n Are they making $?
n Who do you follow?
+Why Blog?
+To Influence
"Influence is the power to convene and to tell a good story." - Jay Oatway
What is an Influencer
n affect choices
n advertising message with psychology to get people to do things
n do they really like
n do they really agree
n internalize to something and be like someone or love something
+Creating a Niche Community
n Hong Kong is all about who you know
n Hong Kong & Global marketing is who you know who has STRONG INFLUENCE
Leveraging One’s Network
$ = Who listens &….ENGAGES
+Should you blog?
+Define your purpose
n Blog for fun, hobby, self expression
n Earn a living (job + blog)
n To promote business, Lead Generation
n Drive traffic
n For Good, a cause, spread message around the world
+Keys to getting return visitors
n Frequency is very important
n Optimize posts (images & keywords)
n Use Call to actions, CTA (no hard selling)
n Match CTA with blog post context
n Solve a problem
n Have a clear point of view (even if sponsored)
n Earn Trust
n Create a focus for the blog, which could be a niche
n Create unique, content
+Case Study
Image description: Keyword: “beach”, “Hong Kong”
+hong-kong-blogs-review.com
+Who are the leaders?
+Finding bloggers
Search and select “Blogs”
+gillian-chu.blogspot.hk
+Meet other bloggers
+Why Join a Blog Networks
1. Build relationships
2. Build traffic
3. Access to experts
4. Access to advertisers,
sponsors, product trials
5. Generate revenue
6. SEO – Linked from other blogs
7. Guest Blogging Opportunities
8. Learn how to blog
+Making money!!!!
+Design and Content
+Travel – TravelerFolio.com
n TravelerFolio – Eunice Kohng, Travel Blogger
n Did it out of passion, learned the tools
n People like the design of the blog that’s why they come back
n Lots of travel partners using her to promote
n Singapore’s Top Travel Blog, Awards
+Foodie
n Blogs
n Photos
n Videos
Digital Assets tied to a brand
(Hilda Leung, Author and Media Chef)
+Fashion - Cindiddy.com
• Hot eye for fashion
• Interviewed by CNNGo
+Tech/Gadgets - neonpunch.com
+queeneco.com (like Sassy HK)
+Unique
+
Questions?
Contact Art Lee at: Facebook.com/artglee @artstribe hkLinkedin.com/in/artglee [email protected] InternetMarketingCoach.hk
Property of Internet Marketing Coach Ltd. Hong Kong.
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