Download - Blogging to Build Your Brand
Blogging to Build Your Brand and Your
Bottom Line
Why Blog?
Build Your Brand
Attract New ClientsCreate Press Opportunities
Why Blog? Build Your Brand.
• Show personality.
• Build your expert status.
• Humanize your company.
Why Blog? Build Your Brand.
• Show personality.– Who are you?– What sets your company apart?– What makes you different?
Why Blog? Build Your Brand.
• Build your expert status.– Show your value.– Open doors to opportunities.
Why Blog? Build Your Brand.
• Humanize your company.– This is a relationship business.– Clients hire designers that they like.
True Life: Why Blog?
• Tobi Fairley Interior Design
• Started blog in September 2008
• Named in Traditional Home 20 Designers to Watch in 2009
• Parlayed blog success to more—press, product creation, and more
Why Blog? Attract New Clients.
• Cultivate relationships.
• Feed your influencers.
• Optimize your site.
Why Blog? Attract New Clients.
• Cultivate relationships.– Show yourself as a person.– You are not a logo.– Create relationships without expectations.
Why Blog? Attract New Clients.
• Feed your influencers.– Give people reasons to talk about you.– Provide fresh & interesting content.– Every fan is a potential referrer.
Why Blog? Attract New Clients.
• Optimize your site.– Make Google your friend.– Frequently updated sites are better for
search.
True Life: Why Blog?
• Mark Cutler Design
• One of his vigilant blog readers referred him to her relatives
• Resulted in multi-million dollar home remodel in Hollywood Hills
Why Blog? Developing Press Opportunities.
• Bloggers on the front lines.
• Leveraging offline press.
• Creating relationships not pitches.
Why Blog? Developing Press Opportunities.
• Bloggers on the front lines.– Bloggers are influencers.– Shelter mag editors/writers find stories
through blogs.– Blog mentions great for search.
Why Blog? Developing Press Opportunities.
• Leveraging offline press.– Add any offline mentions (or online for that
matter!) to your blog.– Spread the word farther.– Shows the love for your company.
Why Blog? Developing Press Opportunities.
• Creating relationships not pitches.– Be a press resource.– Show your expert status.– Provide good content.
True Life: Why Blog?
• Ondine Karady Design
• Leveraging offline press by pitching to established bloggers.
• Soon to be on The Skirted Roundtable, One Kings Lane, and more.
Nuts and Bolts.
• Getting started.
• What do I write about?
• Driving traffic.
Nuts and Bolts. Getting Started.
• Two options for interior design blogs– Educational and value-added blog– Current events and news blog
Nuts and Bolts. What to Write?
• Something you enjoy.
• Something you know.
• Something that represents your company.
Nuts and Bolts. Driving Traffic.
• How will anyone know
about my blog?– Facebook– Twitter– LinkedIn– E-newsletters– Comments on other blogs
Nuts and Bolts. Driving Traffic.
• Make content sharable.
• Stay in front of your audience with fresh content.
• Live the phrase “social media is marketing on steroids”.
Who Should Not Blog?
Bueller…
“Blogs add one more tool to a marketer’s repertoire. As with any marketing program, to be effective, blogs must be integrated into a master marketing plan.”
– Toby Bloomberg, founder and president of Bloomberg Marketing (from Naked Conversations, Robert Scoble and Shel Israel)
Questions?
Alexandra Gibson
CEO, Gibson Design Management
877.273.8902
www.gibsondesignmanagement.com
@gibsondm (tweet tweet)
www.LeftBrainsForRightBrains.com
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http://www.utexas.edu/cola/centers/european_studies/http://tobifairley.comhttp://www.markcutlerdesign.com/Image from All the President’s
Men (1976)Image from Anchorman: Legend
of Ron Burgundy (2004)http://www.ondinekarady.comImages from Indiana Jones trilogyImages from Star Wars, Pinocchio,
Ferris Bueller’s Day Off
