DIVERSIFY YOUR REVENUE STREAM
BUILDING YOUR BUSINESS // 2:45PM - 4:00PM
PATRICE YURSIK
AFROBELLA.COM
@afrobella
KAREN BALLUM
SHEKNOWS MEDIA & SASSYMONKEY
@sassymonkey
GABRIELA PEREIRA
DIY MFA
@DIYMFA
SEAN TIMBERLAKE
PUNK DOMESTICS
@punkdomestics
YOUR BLOG CAN BE SO MUCH MORE
@afrobella
@sassymonkey
@DIYMFA
@punkdomestic
@afrobella
@sassymonkey
@DIYMFA
@punkdomestic
Image via problogger.net
FROM BLOG TO PRODUCTIN SIX STEPS
• Step 1: Take inventory. What have you already created?
• Step 2: Check for traction. Look at both quantitative & qualitative data.
• Step 3: Brainstorm! Focus on concepts, not products.
• Step 4: Take inventory (again). Focus on topics/posts that fit your brainstorm.
• Step 5: Decide what to build. Do not skip to this step before doing steps 1-4.
• Step 6: Build it! Minimum viable product (MVP).
@afrobella
@sassymonkey
@DIYMFA
@punkdomestics
POWER TIPS FOR YOUR MVP
• Have a blueprint.Create an overall outline for your product.
• Work DOWN the tech food chain.It’s easier to go from video to audio than in reverse.
• Don’t sweat the delivery method.You can always upgrade later.Start simple.
Content-to-Product Cheat Sheet:DIYMFA.com/BlogHerFood15
@afrobella
@sassymonkey
@DIYMFA
@punkdomestics
TYPES OF CONTENT AND PUBLISHING
@afrobella
@sassymonkey
@DIYMFA
@punkdomestics
DON’T LET FEAR RUN YOUR CONTROL PANEL
@afrobella
@sassymonkey
@DIYMFA
@punkdomestics
NEVER SAY NEVER
• Check your reactions. – Are you saying no because it’s not right for
you? Or are you afraid? • Don’t let fear be your guide.
– New things are scary. Risk is scary. – It’s okay to be scared.
• You can change your mind. – Something that is not right for you now, might
be right for you in a year.
@afrobella
@sassymonkey
@DIYMFA
@punkdomestics
IDENTIFY YOUR INSPIRATIONS
HOMEWORK: #MY3WORDS
Look at all your skills and try to connect everything with three words.
My words are: Questioner. Connector. Amplifier.
Tweet your three words with the hashtags #My3Words and #BlogHerFood15.
@afrobella
@sassymonkey
@DIYMFA
@punkdomestics
KEEP IN TOUCH!BUILDING YOUR BUSINESS // 2:45PM - 4:00PM
PATRICE YURSIK
AFROBELLA.COM
@afrobella
KAREN BALLUM
SHEKNOWS MEDIA & SASSYMONKEY
@sassymonkey
GABRIELA PEREIRA
DIY MFA
@DIYMFA
SEAN TIMBERLAKE
PUNK DOMESTICS
@punkdomestics
