#JeetegaIndia- March 31,2016
• Leverage the ongoing trends.• Drive engagement with our audience using cricket & Bollywood.• Boost engagement with Kailash Kher’s performance.• Spread message across platforms promoting gaana.com as the #1 music platform.
OBJECTIVE
CAMPAIGN SUMMARYIdea
A Twitter campaign around the cricket semi-finals between West Indies and India .To celebrate the moment and make it all the more memorable Gaana.com – India’s leading platform for downloading and streaming music, roped in the living legend Kailash Kher for a truly unique contest.
Execution
•The contest was promoted with the hashtag #JeetegaIndia. We came up with a variety of unique situations on which users had to tweak the lyrics of popular Bollywood songs and have them sung by Kailash Kher. Videos of the same were uploaded by @gaana as response to the tweaked songs.
• People engaged with the brand wherein they tweeted about cricket semifinals between India & West Indies.
Campaign Summary Statistics
No. of tweets 17,270
Total Impressions 279,000,000Total Reach 14,500,000Contributors 4089
RESULTS
CAMPAIGN HIGHLIGHTS
TWEETS BY NEWS MEDIA
TWEETS BY CELEBRITIES
TWEETS BYTOP BRANDS
Thank You!
