![Page 1: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/1.jpg)
SocialMedia.orgVideo Case Studies
Ben Cobb
Effectively Influencing
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBoston
October 22, 2013socialmedia.org/blogwell
![Page 2: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/2.jpg)
effectively influencing
![Page 3: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/3.jpg)
![Page 4: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/4.jpg)
![Page 5: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/5.jpg)
determine what and who are you trying to influence
find the right partners
activate them the right way
![Page 6: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/6.jpg)
determine what and who are you trying to influence
![Page 7: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/7.jpg)
determine what and who are you trying to influence
![Page 8: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/8.jpg)
determine what and who are you trying to influence
![Page 9: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/9.jpg)
determine what and who are you trying to influence
![Page 10: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/10.jpg)
determine what and who are you trying to influence
![Page 11: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/11.jpg)
determine what and who are you trying to influence
![Page 12: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/12.jpg)
determine what and who are you trying to influence. done.
![Page 13: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/13.jpg)
find the right partners
![Page 14: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/14.jpg)
find the right partners
![Page 15: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/15.jpg)
find the right partners
![Page 16: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/16.jpg)
find the right partners find the right partners
![Page 17: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/17.jpg)
find the right partners find the right partners
![Page 18: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/18.jpg)
find the right partners
![Page 19: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/19.jpg)
find the right partners
![Page 20: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/20.jpg)
find the right partners
![Page 21: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/21.jpg)
find the right partners
![Page 22: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/22.jpg)
find the right partners
![Page 23: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/23.jpg)
0
find the right partners
![Page 24: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/24.jpg)
find the right partners
![Page 25: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/25.jpg)
find the right partners
find the right partners
![Page 26: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/26.jpg)
find the right partners
![Page 27: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/27.jpg)
find the right partners
![Page 28: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/28.jpg)
find the right partners
![Page 29: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/29.jpg)
find the right partners
![Page 30: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/30.jpg)
![Page 31: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/31.jpg)
find the right partners
![Page 32: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/32.jpg)
find the right partners (who care)
![Page 33: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/33.jpg)
find the right partners
![Page 34: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/34.jpg)
find the right partners
![Page 35: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/35.jpg)
find the right partners
![Page 36: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/36.jpg)
activate them the right way
![Page 37: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/37.jpg)
activate them the right way
![Page 38: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/38.jpg)
activate them the right way
![Page 39: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/39.jpg)
activate them the right way
![Page 40: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/40.jpg)
determine what and who are you trying to influence
find the right partners
activate them the right way
![Page 41: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/41.jpg)
effectively influencing
![Page 42: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/42.jpg)
@reebokclassics
@beforetheybreak
![Page 43: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb](https://reader033.vdocuments.net/reader033/viewer/2022052603/55d54babbb61ebcc228b45de/html5/thumbnails/43.jpg)
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBoston
October 22, 2013socialmedia.org/blogwell