1916RMW (Rapp Motoren Werke) is founded as

an aircraft engine factory in Munich. In

1917, changed to BMW.

1928The first BMW

automobile, the Dixi 3/15, is developed in

Munich.

1955 The BMW 503 and 507 sports cars are today’s

'golden oldies'.

1923The first BMW motorcycle

leaves the Munich production site.

1962 The 1500 model

establishes the trend for the "new class" of

sporty compact touring cars.

1981 BMW becomes the

first European carmaker to establish a

subsidiary in Japan.

1977BMW introduces the first 7 Series car. The

733i sets new standards in

technology, design and equipment.

1989 In the year the Iron

Curtain fell, BMW has another first by producing

half a million cars.

BMW Aircraft Engine

BMWFirst

Motor-cycle

BMW first 507 sports car

BMW first

sports car 503

BMW, The Dixi 3/15

Norbert ReithoferCEO

Headquarters

Munich, Germany

The BMW Group

Rolls-Royce

BMW

MINI

Strategy: Respect for the individual

Competition:Mercedes BenzAudiInfinityLexusCadillac

Tag-line: “Ultimate Driving Machine”

Our cars

BMW 5 SeriesRs 37,60,000* - Rs

58,00,000*

BMW 3 SeriesRs 24,40,000* - Rs

34,59,111*

BMW 6 SeriesRs 79,90,000* - Rs 95,00,000*

BMW 7 SeriesRs 83,40,000* - Rs 1,31,50,000*

BMW Gran TurismoRs 63,00,000* - Rs 63,00,000*

BMW M SeriesRs 77,40,000* - Rs 1,28,10,000*

BMW X1Rs 22,40,000* - Rs 30,40,000*

BMW X3Rs 41,20,000* - Rs 47,90,000*

BMW X6Rs 68,70,000* - Rs 1,30,00,000*

BMW X5Rs 53,80,000* - Rs 70,50,000*

BMW Z4Rs 62,14,333* - Rs 62,14,333*

Our advertising partner

KBS+P kirshenbaum bond senecal + partners

WE DOTHINGSTHATMATTER. FOR BRANDS. FOR COMPANIES. FOR OURSELVES. FOR YOU.

http://www.kbsp.com/

Bill-Board Ad

Facebook Ad

https://www.facebook.com/

BMW

Magazine Ad’s

Advertising Age estimated global measured advertising expenditure of $682m in 2009, making BMW

the world's #53 advertiser.In order to deliver BMW advertising messages of

outstanding quality, BMW decided to come up with a unique way of

reaching its target audience.

The first & primary object of BMW ad is to create awareness of

its brand.One of the goal of BMW

advertisement is to make BMW look, not only cool, but likeable,

which the brand needs.

The ad objective is to increase brand loyalty & sales.

Also to put in the picture to the people the performance they will be

achieving from its usage.

Target audience

 A new ad campaign from the carmaker de-emphasizes the

brand's performance to attract a wider, affluent audience.

BMW- Automation

•Four Levels of AutomationChanges in the level of automation can drastically affect quality of the

product, cost, efficiency of a process, and flexibility to produce different

products.•Level 1

Deals with material handling, automated conveyors, and robotic

operations

•Level 2Deals with equipment and plant

layout.

•Level 3Involves manufacturing software

and flexible manufacturing systems

•Level 4Involves computer integration.