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Book Rapper
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Book Rapper
web logA list of entries, similar to a diary, posted regularly on the internet.
weblog
we blog
we blog
How to Create Your Own Media Channel
The Book
We Blog is derived from...
the BIG idea
Blogs are a media channelin their own right...
... with their own success rules.
Speed RAP
If you think that a blog is simply a time waster...
...or an easy outlet to express your opinion about this and that...
...then you’ve missed the point.
You’ve also missed a big opportunity.
Blogs open the door to enable you to...
lead a conversation &...
...build a community.
They are, in essence, a communication outlet; a discrete media channel.
Blogs are the new face of journalism.
Your Challenge
Join the ‘we blog’ community.
we blog we blog we blog we blog we blog
we blog we blog we blog we blog we blog
we blog we blog we blog we blog we blog
Blogs. Read
Blogs. Write
Step outside the mainstream media
channels of TV, newspapers and
radio.
Start to explore this scintillating medium.
The best way to learn about
blogging is to...
...write your own.
Launch your own media
channel today!
The RAPs
RESOURCES : anything you use to generate wealth.ACTIONS : an act of will, a deed completed.PROFITS : to gain an advantage or benefit.
Each RAP comprises...
Blog Why?RAP1
“To blog or not to blog: That is the question.”
Why Blog?
Your blog is an online voice for yourself, your business, or your organization. It’s...
WOW!
...your personalized newspaper, radio and TV
channel all rolled into one.
Three Reasons Why to Blog
Self Expression
Create a Media
Channel
Connect toMy Species
Blog MediumRAP2
As a media channel, a blog
doesn’t follow the same rules for success as a...
Blog Medium
...magazine,
or TV channel.
radio station
newspaper,
Understanding the nature of the
blog medium will enhance
the results you produce.
Blog Medium
Six Qualities of the Blog Medium
INFORMAL MULTI MEDIA
FREE
NICHE
TIMELY
GLOBAL
Blog MoneyRAP3
♡Whilst your blog can be a labour of
love...
Blog Money
...it can also be a profit centre for your business...
$ $ $ $ $ $ $ $ $ $
...or the centre piece
of your entire business.
It’s all depends on the makeup and
stats of your readership.
Blog Money
Four Strategies to Make Money from your Blog
BLOG-A-JOB
SELLPROMOTE
ADVERTISE
Blog TrafficRAP4
With so many blogs on the
net, who’s going to read
yours?
Blog Traffic
Blog Traffic
And, how are they going to find you?
Four Ways to Attract an Audience and Build a Readership
Get Links
Great Content
Search Engines
Participate Online
Blog BeingRAP5
As in any good conversation
your...
Blog Being
...way of being in the world shapes...
Blog Being
...what you say and the response you get.
Blog Being
The same applies in the Blogosphere.
Blog Being
Seven Personal Qualities to Enhance Your Blogging Success
Be Regular Be Strong Be Transparent
Be Passionate Be Original Be Opinonated
...and one more...
Be YOU!
Blog AboutRAP6
What should I
blog about?
Blog About
Whatever.
There’s a global readership out t h e r e a n d a virtual market for every topic.
Blog About
Just get started!
Twelve clues to narrow your focus and heighten your arousal, well, your readers’ arousal levels.
Help PeopleRock Your Socks Off
The Long & The Short
Regular Features
Special Features
Media Swap
Problem Solving
Updates & Revisits
Interview Me
Scour the Web
The Weird & the Wacky
Trend Spotting
Blog LifeRAP7
Will blogging take over my life?
Blog Life
Mmm...
Blog Life
Maybe.
Blog Life
“I eat, sleep and breathe
my blog.”
Deborah Petersen of Life in the Fast Lane says...
Eight ways to manage your life as a blogger
Blog Home Team Sport
Full time Blogging
Online Journalism
Blog Bank Partner
Automate Read Blogs
Blog ResourcesRAP8
Blog Resources
Read the blogs from the 30
interviewees in Blogging
Heroes.
The Intuitive Life Business
Blog
1 2 3 4 5
The Long Tail Lifehacker Auction Bytes All About Microsoft
6 7 8 9 10
TeleRead PostSecret Techdirt BoingBoing.net Scobleizer
11 12 13 14 15
JoelComm.comLife in the Fast LaneArs TechnicaAutoblogEngadget
16 17 18 19 20
Google Blogoscoped
The Unofficial Apple WeblogJoystiqParentDishGizmodo
21 22 23 24 25
An Internet Marketing Web Site
LuxistClickZMicro PersuasionWeblogs, Inc.
26 27 28 29 30
Download Squad
Steve Garfield’s
Video BlogDIY LifeInternet
Duct TapeRead/WriteWeb
Hang on, one more...
Want More?
This has been an introduction to the We Blog RAP.
To get the full We Blog RAP, plus...
...twomore complimentary issues...2
...Register for our complimentary three issue Trial...3
To get your 3 Issue Trial, including We Blog, register at...
Geoff McDonald... Ah, that’s me.
Book Rapper Author.
Also...
Book Rapper provides innovation + leadership workshops and keynote
presentations based upon the hot trends in
the books we review. We can help you profit from
the ideas in this RAP.
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com
