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Therese Ellery, Rose Community FoundationJanine Vanderburg, JVA Consulting
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“In the ’60s, they changed the world. In their 60s,they may do it again.”
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78 million
1 every 8 seconds
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Are boomers the silver tsunami?
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Or the silver mine?
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An initiative of Rose Community Foundation, funded in part by The Atlantic Philanthropies
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Phase I: Community assessment
• Community Advisory Council• Literature review• Demographic profile • Phone survey• 14 focus groups• Key informant interviews• Boomer survey • Web-based surveys of
employers, educational groups and nonprofits
FULL REPORTcoloradoboomers.com
Over 1,500 voices
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What do boomers want next?
13%
11%
12%
8%
7%
17%
11%
9%
16%
13%
7%
9%
14%
7%
8%
7%
10%
12%
12%
12%
33%
24%
34%
21%
29%
28%
31%
22%
20%
31%
22%
16%
30%
15%
17%
36%
26%
19%
24%
29%
14%
42%
19%
13%
16%
28%
31%
13%
27%
17%
15%
17%
36%
17%
22%
16%
21%
19%
29%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Advocacy
Arts and Culture
Children's Issues
Civic Leadership
Disaster Relief
Education
Environment
Faith-based Activities
Health Care
Helping Older Adults
Homelessness
Housing
Human Rights/Social Justice
International Aid
Minority Issues
Neighborhood Work
Poverty
Public Policy Work
Women's Issues
Youth
Interest areas
Percentage
Work Volunteering Learning
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Four project areas
• Boomer connecting points• Restructuring institutions and
employment• A health initiative• Workforce development
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Phase 2. Develop ideas
Two complementary strategies
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1. Innovation Grants
• 12 grants• $5,000 each• Seed money for
creative approaches to engage boomers in solving social problems
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2. Project planning
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Exchange ideas
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Let a thousand flowers bloom!
• Several project ideas were embedded in participants’ work
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Now you’ll hear from the grantees
• Veterans Helping Veterans• JFFixler & Associates• St. Anthony Hospitals Health Passport
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Phase 3. From idea to business plan
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Boomers Leading Change in Health
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Lessons learned
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Model engagement throughout
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Use social networking strategies
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Communicate!
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Have fun!
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“We have significant numbers and are in a position to lead change.”