Transcript
Page 1: Boss, we need an API!

Boss, We Need an API!

Apigee@apigee

Brian Mulloy@landlessness

Sam Ramji@sramji

Brian Pagano@brianpagano

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@landlessness @sramji @brianpagano

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Mapping out your API Strategy Pragmatic REST: API Design Fu 10 Patterns in Successful API ProgramsWhat to Measure: API AnalyticsIs your API Naked? API Tech & OperationsDoes your API need PCI? (Compliance)Developers Hate Marketing: Driving API AdoptionOAuth: The Big Picture Boss, we need an API!

Rapid API Workshop Webinar Series videos & slides at http://blog.apigee.com/taglist/webinar

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(or a tech-savvy business person)

You: are a technologist

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You: want an API at your organization

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You: think the value is self-evident

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They: don’t see it

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You (undeterred): answer the call to be a hero

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We: have your back

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Topics

Change AgencyKey API StakeholdersKey API MessagesPutting it All Together

Good Reads

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Change Agency

Commandments of Influence

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1. It is not about you, it is about your team and your company

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2. Know what will get your listener and your listener’s boss promoted

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3. Do what is right for the business. Don't just play with shiny toys.

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4. Do the homework to figure out how the API will make that happen

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5. Realize that the listener will always know less than you about APIs

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6. Realize that's a good thing for everyone

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7. Channel the voice of the customer

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8. Be helpful, reasonable, and inspiring

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9. Believe in what you are doing. Smile. A lot. Even on the phone.

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10. Honestly want everyone involved, and everyone who is in your way, to succeed

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11. To the best of your ability, give them the tools to succeed

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12. Find buddies

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13. Talk to people. Face-to-face if possible. Build consensus before decision points. Build consensus before you get anywhere near a meeting.

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14. Have a clearly articulated vision- What does success look like? How will we get from point A to Point B?

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15. People are often afraid to act or break from the status quo. Fear can be powerful. Create the conditions for people to safely follow your vision.

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16. REALLY, it is not about you, it is about your team and your company

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Key API Stakeholders

(and what gets them promoted)

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Generally

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How to find API stakeholders• Apps• Devices• New channels• Social• Local• Mobile• New revenue streams• Be expansive• Practical people

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Specifically

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Core Products• Product Managers• Professional Services• Support Teams

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Business Development• Partner Reps• Quota-carrying Managers• Strategic Accounts

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Marketing & Sales• Social Media Managers• Creative Agencies• Sales Operations

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IT• Mobile App Teams • Web Teams• CTOs & Architects (SOA veterans)• Storage• Security• Network

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Executives and Board• CEO• Board Members• Leadership Team

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Key API Messages

(that lead to promotions)

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“Hey Everyone, Integration!”“Shared Services!”

“APIs!”

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“Hey Everyone, Integration!”“Shared Services!”

“APIs!”

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Targeted Value Proposition

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For:Target Stakeholder

Who:Statement of Need or Opportunity

Our API Initiative is:Project Category

That:Statement of Benefit

Unlike:Other Initiatives

Our API Initiative :Primary Differentiator

Because :Proof that Benefit can be Delivered

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Marketing & Sales• Social Media Managers• Creative Agencies• Sales Operations

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For: our social media marketers

Target Stakeholder

Who: promote our brand on twitter, facebook & emerging networks

Statement of Need or Opportunity

Our API Initiative is: social media infrastructure

Project Category

That: launches campaigns faster with a richer brand experience

Statement of Benefit

Unlike: the one-off facebook app we did last year

Other Initiatives

Our API Initiative : will work with all social networks and the more campaigns we do the faster and deeper we’ll execute each one

Primary Differentiator

Because : our proven approach is modeled to work like the platforms of facebook, twitter, google and other social media leaders.

Proof that Benefit can be Delivered

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Marketing & Sales• Social Media Managers• Creative Agencies• Sales Operations

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For: our creative agencies

Target Stakeholder

Who: find it slow and challenging to work with us on key projects

Statement of Need or Opportunity

Our API Initiative is: a self-service developer platform

Project Category

That: unleashes creativity, lowers project management overhead and creates successful applications more quickly

Statement of Benefit

Unlike: our current, cumbersome infrastructure

Other Initiatives

Our API Initiative : is created and maintained like an actual product and we treat agency developers like customers

Primary Differentiator

Because : our proven approach is modeled to work like the platforms of facebook, twitter, google and other social media leaders.

Proof that Benefit can be Delivered

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IT• Mobile App Teams • Web Teams• CTOs & Architects (SOA veterans)

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Boxer Peter Buckley who has lost 256 out of 299 fights.

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For:Target Stakeholder

Who:Statement of Need or Opportunity

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Putting it All Together

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Value

Elevator Pitch

Executive Presentation

Business Plan

Spreadsheets

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Good Reads

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Sam Ramji’s Suggestion

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Brian Pagano’s Suggestion

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Brian Mulloy’s Suggestion

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Mapping out your API Strategy Pragmatic REST: API Design Fu 10 Patterns in Successful API ProgramsWhat to Measure: API AnalyticsIs your API Naked? API Tech & OperationsDoes your API need PCI? (Compliance)Developers Hate Marketing: Driving API AdoptionOAuth: The Big Picture Boss, we need an API!

Next timevideos & slides at http://blog.apigee.com/taglist/webinar


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