Transcript
Page 1: BrainCafe Digital Media Strategy

Digital Media Strategy

March 13, 2013

Page 2: BrainCafe Digital Media Strategy

• Set up to create social media campaigns for brands on an ROI Basis in 2008

• YRALS was founded by Jaideep Bir along with an angel investor and has a 60 member team across Mumbai, Delhi & Bangalore

• YRALS also specializes in creation of web & mobile properties for Brands that enhance interactivity, build Brand loyalty and Engagement

• The company has executed Social Media campaigns for over 200 clients across sectors including:

Media | Travel | Automobiles | Apparel | Telecom |Technology

YRALS: Background

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Clients

….

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By 2015, 40% of the Planet will be on the Internet

Emerging Market taken here as BRIC & Indonesia*Source: IWS, ETForecasts, BCG Report, Sept 2010

1995 2000 2005 2010 2015E0

500

1000

1500

2000

2500

3000

3500

Internet Users (mn)

12811476

752

1414

Rest of WorldEmerging Markets

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Internet Growth: The Indian Story

• Internet in India has been showing growth in double digits since last 10 years• Current Internet penetration at 5% and forecasted to be around 11% by 2015• 58% of the internet penetration is from Top 10 Cities

Pointers

* In Millions

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2009 20100

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

1,400,000

100,000,000

*Source: internetworldstats.com

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India is the 3rd largest Internet User Market

112 Million internet users

Total Pop : 1.2B

Urban (12+) : 240M

Internet : 100M

SEC A/B (15-44): 50M

At 100M+ users, online users represent the strong purchasing class

2010 2015

0

50

100

150

200

250

100

300

Internet population will multiply 3.1x in 5 years

2000 2001 2003 2004 2006 2007 2008

0%

20%

40%

60%

80%

100%

120% Less than 5 lakh towns 5 - 10 lakh towns Other metros

Top 8 metros

60%

40%

40% Internet penetration in less than 10 Lakh town

21%Penetration7%

Penetration

*Source: internetworldstats; Internet’s New Billion, BCG – Sep2011; IAMAI; IRS

Internet population will triple in 5 years

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Monthly Online Presence

Total 15-24 25-34 35-44 45-54 55+

28.10 M

9.5 M

11.6 M

4.7 M

1.66 M 0.7 M

18.29M

5.99M7.54 M

3.05 M

1.12 M 0.5 M

Male Female

Source: ComScore Dec, 2011

*Total 112 Mn People hooked on to the web in India – iCube 2011

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Digital Marketing Spends: India

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Emergence of Social Network in India

66 M+ UsersAdding 85K users daily

Avg 157 Friends per user2,681,000 Apps live

15M+ UsersAdding 30K users daily

Avg 120 connections per user6 Minutes per Visit

45 M UsersAdding 58K users daily

8 Hr of Videos consumed by an average user90% UGC

15 M+ Users Adding 35K users daily

10 MN tweets on a daily basis56 Followers per user

3 out of 4 Internet User is on Social NetworkRecent Survey: 85% people say that social media does impact their buying decisions

*Source: ComScore, May 2012

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Top activities on the net

44%

Check general news

47%

joined online

community

62%job search

68%download

music

61%

social networking

53%PC to mobile

SMS

56%

IM/chatting

47%

Professional networking

94%

emailing

Source: Juxt Consult, India Online Landscape 2011

74%

web search

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Source: Comscore Video Metrix Report, 2011

1.7 B videos viewed in India every month

9.1 B minutes spent on online videos every month

5th largest nation in the world in terms of online video reach

Online video reaches 71% of Indian Internet Audience

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Recent Digital Standing

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Web Search Interest: Google Trends

Related Interest and Related terms result for the word ‘BrainCafe’ on Web Search is 0.

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Buzz: BrainCafeIndia

*Source socialmention.com Time Period- Aug ,12- Mar,13

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Facebook: Current StandingCurrent Status

13711

0.83%

620.45%

1

(Regular Activity)

PAGE LIKES• Total• Average Monthly

Growth• Growth Rate

TALKING ABOUT (Weekly)

• Total• Active Ratio

AVERAGE DAILY POSTS

Industry Standard

10,000+15+

5%

100 2 %

(of 10k fan base)

0.15(Once/Twice daily)

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Twitter Stats: @BrainCafeIndia

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Target Group

• Primary Audience: Principals, teachers and parents,

• Geographic: Geographic: All India except East (AP, Karnataka, Punjab, Rajasthan, MP, Kerala, Maharashtra, NCR, Tamil Nadu)

• Demographic: Age: 25-45years ; Gender Ratio: Men : Women. (Parents of children in the age group of 5-15 years)

• Psychographic: Schools -

Schools that want an edge over other schools to get more enrolments in their schools are more keen than more well established schools. Most of our current schools originate from class 1 and class 2 towns and a few from metros

Parents - who want to keep their children busy/engaged in extracurricular activities, parents want to give the best in everything to their child, Parents who are keen towards molding their child's interest career towards advanced technologies, seek value for money products "

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Total Audience2010

40 million

25mn

2011

45 million

30 mn

Total Audience

25+ audience

% Change

13%

18%

Source: ComScore

25+ audience are increasing at a much higher rate as compared to the total internet audience

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Top 30 sites

• 25+ audience frequently visits and spends maximum time on –

– Search– Portals– Social/ Prof

networking – Travel– E-commerce

Sr. No. Media

Total Unique Visitors (000)

% Reach

Average Minutes

per Usage Day

  Total Internet Persons: 25+ 30,224 100.0 58.11 Google Sites 28,769 95.2 16.12 Yahoo! Sites 25,272 83.6 14.73 FACEBOOK.COM 22,761 75.3 21.84 Microsoft Sites 16,765 55.5 7.55 Times Internet Limited 11,896 39.4 5.96 Rediff.com India Ltd 11,049 36.6 8.67 Network 18 10,380 34.3 10.98 Wikimedia Foundation Sites 10,123 33.5 3.49 BitTorrent Network 8,828 29.2 0.0

10 Ask Network 7,716 25.5 1.911 NetShelter Technology Media 6,599 21.8 4.912 Indian Railways 6,434 21.3 10.713 CBS Interactive 5,648 18.7 3.114 Glam Media 5,411 17.9 2.815 Naukri 5,248 17.4 8.516 LINKEDIN.COM 4,659 15.4 7.417 NIC.IN 4,606 15.2 8.518 WordPress 4,527 15.0 2.019 Amazon Sites 4,019 13.3 4.320 ICICI Bank 3,952 13.1 7.0

21

RELIANCENETCONNECT.CO.IN 3,676 12.2 1.822 AOL, Inc. 3,666 12.1 2.523 QUIKR.COM 3,648 12.1 3.724 Sulekha 3,556 11.8 3.525 Technorati Media 3,531 11.7 2.526 New York Times Digital 3,531 11.7 2.227 Metacafe 3,503 11.6 4.228 Ibibo 3,409 11.3 6.529 HDFC Group 3,356 11.1 6.530 Globe7 3,223 10.7 2.2

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BreakfastGym

Ready for Work

TV in the GymMusic on Ipod

Newspaper/ Magazines/Television/ Mobile - Internet

Commute to work

Lunch at work/ around workDuring work

hours

OOH/ Drive time radio/Mobile

Restaurants/ Cafes around business districtsInternet &

Phones

Handling calls, conflicts, meetings Internet

& Phones

Commute back homeOOH/ Drive

time radio/ Petrol Pumps

Dinner

Newspaper/ Magazines/Television/ Mobile - Internet

Browsing

Internet

BedtimeMobile

All Day LongInternet & Phones

A DITL of ‘Who’

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BreakfastGym

Ready for Work

TV in the GymMusic on Ipod

Newspaper/ Magazines/Television/ Mobile - Internet

Commute to work

Lunch at work/ around work

During work hours

OOH/ Drive time radio/Mobile

Restaurants/ Cafes around business districts

Internet & Phones

Handling calls, conflicts, meetings Internet

& Phones

Commute back homeOOH/ Drive time

radio/ Petrol Pumps/Mobile Internet

DinnerNewspaper/ Magazines/Television/ Mobile - Internet

Browsing

Internet

BedtimeMobile

All Day LongInternet & Phones

timesofindia, Linkedin, facebook & twitter,Google

Ndtv Goodtimes, Yahoo,MensXP, Vogue, makemytrip,IndiWo,

BookMyShow,Facebook,Twitter,News

Mobile, Gmail, Twitter, TOI,

Facebook

Gmail,TOI,NDTV,Google,

Facebook

GQ,Idiva,Tarladalal,Raaga,Cricinfo,Techcrunch,Facebook

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Thought Starters

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The

Challeng

es

• To reach out to potential prospectus and advertise on the digital space to promote and sell themselves

• To increase awareness of the brand and the category

• To Promote all their existing and new upcoming projects

• Lead Generation to achieve business objectives and to disseminate information about the brand and the category

Challenges & Goals

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The

Vision

Drive Awarene

ss

Change Behaviou

r

Induce Loyalty

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The Low Hanging Fruit

The WhoBrand Aware

& Competition

Users

Brand Aware and offline

purchasers

Brand Unaware

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The Communication Platform

The

Guidin

g

Light

Learning by doingRationale :-- Scalable Social Object- Lifestyle Positioning- Media Friendly

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Mechanic

Access

Drive Awareness

Change Behaviour

Induce Loyalty

Build the Brand Voice

Generate Avenues for Online Leads

Build the Earned Brand Voice

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The Pillars of Access

Paid Media

Owned Media

Earned Media

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The Brand Vision

Build the Brand

Persona

Learning by Doing

Retain Happy

Customers

3 Months

3 MonthsOngoing

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Value

Display &Rich media (CPM) (CPC)

SEM

ORM

Enterprise SEO

Channels

Applications Content

Blog PR Own blog

Website

Display

Social Media

Brand Assets

Search

Forums

(CPL)

Microsite

Tie-ups & Content Int.

Mobile

Media Types

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Display Media

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Display Media: Phase 1

CPM buys –

Horizontals, Travel

genre

Sponsorships

TVC Seeding

Network Buys (CPC)

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Target Audience

Age: 25 to 45

Gender: Male and Female

Cities :  All India except East (AP, Karnataka, Punjab, Rajasthan, MP, Kerala,

Maharashtra, NCR, Tamil Nadu)

SEC: A,B, LSM 5+

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Media Strategy

BrainCafe.in

Reach Builder

s

Frequency

Sponsorships

Contextual

targeting

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Reach Builders Focus on genres known for high reach amongst 25+

Portals Yahoo, Rediff, MSN, Indiatimes, etc

BollywoodGlamsham,

Bollywoodhumga,Movies Sections

News TOI, IBNLive, NDTV, BBC

VideosJivox, Vdopia,

Video sections , Youtube

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FrequencyFocus on properties like Emailers, CPC deals, etc

Emailersrediff, network 18, sify, shopping databases, manorama online, b2b database, etc.

Networks (CPC)Komli, Ozone, Affinity etc.

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Contextual TargetingLeverage sites which can have direct connect while they are surfing.

Mother-hood

babycenter.in, mothersdelight.com

E-commerce

Ebay, rediff shopping, indiatimes shopping

Lifestyle

MatrimonialEmailers: Jeevansaathi, Bharatmatrimony, Shaadi

In.com; Yahoo, Indiatimes, NDTV

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SponsorshipsLeverage sites which can have direct connect while they are

surfing.

Movies & Celebs

In.com, Yahoo, Indiatimes

Shopping

festivals

Ebay, rediff shopping, indiatimes

shopping

Travel MMT, travelguru, travelocity, etc

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Display Media: Phase 2

Network Buys (CPC)

Drive Learning by Doing

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Driving Learning by Doing

BrainCafe.in

NetworksLearning by

Doing Associations

Learning by Doing would be driven across Forums and Blogs via Contextual Ad Inventory

CPC & CPR (Registrations)

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Networks

Recommend to focus on CPC/ CPR deals for lead gen.

Networks (CPL) Komli, Affinity, Ozone etc

Networks (CPC)Video Networks, Ozone

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Sites who we can associate with

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SEM

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• Continuous presence for Better quality score resulting in Lower CPC’s.

• Tightly Themed keyword, Ad text and Landing page to increase 3 way relevancy boosting quality score

• Regular Optimization to improve account health.

• Addition of Negative Keywords at Regular interval to build a good CTR

• Use of Lateral Keywords (‘Learning by Doing’)

• Broad Match and Phrase Matched Keywords

Search Best Practices

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Process

Research

Optimize

Development

Tracking

Product information & research

Comp. Analysis

Keyword Research

Match types

Negative Keys

Keyword Dump

Ad copy writing

Landing page

Keyword mapping

Brand Keywords

Non Brand Keywords

GA & GoogleCode Install

Tracking website Traffic

Goal Setup

Benefits & special

offers

Keywords

ideation

Comp. LPanalysis

Traffic

Bid Optimize

Quality Score

Keyword Optimization

Our Search Model

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BrainCafe Keywords Eco System

zee brain cafeBrainCafe

Brand Keywords Competition Keywords

CategoryKeywords

BrainCafe school program

Zee Learn

BrainCafe school

Zee BrainCafe

KKELPodar Institute

AIECCE

IGNOU

early childhood education

preschool activities

early childhood education course

early childhood education program

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• Optimized keyword basket

• Inclusion of exact match and long tail keywords

• Historical performance to aid in account restructuring

SEM: Phase 2

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Cost of Media

SEM 2 3 3

Komli 1 1.5 1.5

Affinity 1 1.5 1.5

Ozone 1 1.5 1.5

Estimated cost of INR 20L: Keywords for INR 8L Display + Emailers for INR 12L

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SEO

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What is Search Engine Optimization ?

• Search Engine Optimization (SEO) is the process to increase the visibility of a website or a page in major search engines like Google, Yahoo & Bing through Organic Listing

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Why Search Engine Optimization?

According to internet marketing, almost 65% - 70% of all web site traffic comes from the search engines & directories

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Consumers & their affinity to Search Engines

Search Engines are the most preferred medium for people to search for information/clarification

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Which Search Engines to leverage?

Google rules the pack with over 75% of market share

Other Search Engines in the fray…

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Title tag

Keywords

Meta description tag

How SEO elements affect organic listings?

These elements play an important role in deciding your Page Rankings

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SEO Benefits through Yrals?

• More Traffic

Good SEO leads to good rankings on relevant keywords. This results in increase in targeted traffic to your website/microsite

• Higher Sales

SEO can mean increased sales of your product or service

• Long term positioning

Once in place, a properly designed and optimized site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable

• Cost-effective

SEO is among the most cost-effective ways of marketing

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The process @ Yrals

Explore/Research all the opportunities that the consumers/competitors present

Submit the web property to be scrutinized for all necessary compliance points

Communicate and engage the visitors through proper content on the webpage

Build relationships with like minded destinations for better credibility

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Pureit is the world’s most advanced range of in-home water purifiers. Pureit is breakthrough innovation designed by Hindustan Unilever and it provides complete protection from all water-borne diseases, unmatched convenience and affordability.

Challenge: HUL was desperate to get the site listed on major search engines for high competitive keywords like “Water Purifier” which was a very difficult task. The thing is that site was not that much SEO as well as user friendly. There is no keyword rich content on the website. Also had no title or Meta tags. Due to country level website we were not able to make some changes. Also were lacking in a number of backlinks.

Solution: After signing up with YRALS, the SEO team at YRALS conducted a analysis of competitors, site analysis in terms of on page and usability. With the client approvals we have made all possible changes to make site SEO friendly. Also started off page optimization.

Case Studies http://www.pureitwater.com/IN/

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Results: The results started showing within 4 months and there was a big increase in website traffic. From 16,139 unique visitors per month, traffic jumped to 88,244 unique visitors per month was a clear indication that SEO was kicking into gear. Now website is on first page of Google for “Water Purifier”

Visitors Overview

Visits Pages / VisitAvg. Visit Duration % New Visits Bounce

Rate

Stats for “Water Purifier”

Case Studies http://www.pureitwater.com/IN/

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Keywords Google.com Google.co.in Yahoo Bing

Before SEO Current Before SEO Current Before SEO Current Before SEO Current

best water purifier 154 8 19 4 - - - -best water purifier in india 19 3 - 3 54 26 120 7germkill kit 1 1 1 1 1 1hindustan lever water purifier 1 1 1 1 1 1 2 1hindustan unilever pureit 1 1 1 1 1 1 1 1hindustan unilever pureit water purifier 1 1 1 1 1 1 1 1hll water purifier 1 1 1 1 8 1 1 1home water purifier - 34 110 4 - - - 73hul pureit 2 1 2 1 6 1 4 1indian water purifiers 70 2 41 2 137 32 - 25ro water purifier - 4 93 10 - - - 21ro water purifier india - 3 - 10 54 14 - 16ro water purifiers 123 4 52 10 187 - - 25safe water - - - 180 - - - -uv water purifier - 13 64 1 - - - 199water filter - 70 20 6 - -water filters - 62 13 5 - - - -water purifier 50 3 18 3 - - - 31water purifier in india 25 2 31 2 - 26 - 7water purifier india 23 2 18 2 108 31 - 7water purifier system - 44 - 20 - - - 104water purifiers 55 6 14 3 - - - 172

Comparison Ranking http://www.pureitwater.com/IN/

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Merino Laminates gives you the capacity to convert all your projects into works of art. Catch the pulse & see what's new in the world of design & style.

Challenge: The client wanted to be first on Google for “Laminates India” & “Laminate Catalogue” which was very difficult task by considering the competiveness. On the site there were not much content. Also had lacking in terms of both on page and Off page.

Solution: We were suggested client to add more static content pages. Also created unique title and meta tags for all important pages. After that, YRALS team worked on other aspects of the website and also helped to get relevant links to the website.

http://www.merinolaminates.com/Case Studies

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Results: After initial first 3 to 4 months of work, results began to show. The traffic has been 17% increases for “Laminates India” and 80% increases for “Laminate Catalogue”.

Organic Traffic (From May 12 to Sept 12)

Visitors Overview

http://www.merinolaminates.com/Case Studies

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Keywords Google.co.in

Before SEO Current

desert recon merino laminates - 1merino laminates colour - 1marino lam - 1decorative laminates catalogue - 1merico laminates catalogue - 1merinolam contacts - 1merino laminates india - 1marino laminate india - 1merinolum laminates - 1merinolam laminate - 1merino prelaminated boards - 1merino laminates online catalouge - 1merino laminates kitchen - 1merino ply - 1merino rhapsody lam - 1merino laminates catalog - 1merino laminates designs - 2merino laminates shades - 2laminate catalogue - 3kids room laminates - 3merinolam dealers - 4Laminates india - 2

http://www.merinolaminates.com/Comparison Ranking

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The Mee Mee brand of Mother and Baby Care products was launched in 2006 and all Mee Mee trademarks are registered and owned by Me n Moms Pvt Ltd. (earlier known as Mamta Baby Products Pvt Ltd). Me n Moms Pvt Ltd is the leading importer, consolidator and marketer of infant products in India, since the past 13 years.

Challenge: Due to panel restrictions we were not able to make SEO changes on the website which was the biggest problem. The only option remaining to achieve goal that was off page optimization.

Solution: We kept our fingers crossed and started off page optimization in effective manner as compare to other campaigns. We have done social bookmarking, directory submissions and article submissions. We are also running PPC campaign to get more leads.

http://meemee.in/Case Studies

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Results: After five to six months of constant work, we were able to see the results for competitive keywords like “Baby Toys”, “Baby Bath Toys”, “Baby Carrier”, “Baby Prams” somewhere at second page of the Google. We are trying hard to get them on first page without doing on page optimization.

Organic Traffic:

Case Studies http://meemee.in/

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Keywords Google.co.in

Before SEO Current

baby bath toys - 7baby prams - 11baby carrier - 11baby toys - 19baby walkers - 18toys for baby - 61breast pump - 106baby feeding bottles - 130baby bath time products - -baby blankets - -baby dress up - -baby chairs - -unique baby gifts - -online baby stores - -newborn clothes - -

http://meemee.in/Comparison Ranking

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SMO

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Social Media Goals

1. CREATE AWARENESS2. BUILD REACH

3. ENGAGE COMMUNITY

4. INVOLVE5. BUILD RECALL6. EARN LOYALTY

CURRENT STATUS

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What we can do

1. Create Awareness: Optimize Ads & TargetingThis would involve us creating a variety of ads to bring people to the page, we can have different ads based on gender, interest etc.

2. Build Reach: Post Timing + Sponsored Stories Even simple strategies such has what time a particular post should go up makes a difference

3. Engage: Updates & Category AnalysisOnce this is done we need to analysis what has been the feedback with respect to our engagement levels

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What the community can do

• Engagement Creates Viral ReachEngaged Users create viral stories for the friends via likes, comments, re-tweets. This creates Viral Reach among these friends, creating an opportunity for the community to expand

• Viral Reach Viral EngagementViral Reach to this EXTENDED audience can create Viral Engagement. This creates the second layer of Viral Ripple. This has a secondary effect of Viral Reach, albeit to a smaller effect

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What more can we do

3 Steps: INVOLVE, REINFORCE, REWARD

1. Build more RICH CONTENT that builds INVOLVEMENT & furthers Virality

2. Create Experiences that deepen RECALL and Heighten Virality

3. Converting Engagement to EARNED LOYALTY

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Developing a Content Strategy

• Social media is built on creating dialogue with users

• Social Media Conversations are driven by users flocking around Preferred Interests & NOT around Brands

• Content should inspire people to talk about it and the business is then woven into the conversation contextually

• Ideally Brand Updates should be less than 10% of the Overall Content Plan

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Yrals develops Monthly Content Plans in the following formats:

1. Brand Updates: Brand and product focused updates that will highlight various aspects of the properties, services, offers, events etc.

2. Category Updates: Share content that resonates with the interests and sensibilities of the TA yet maintaining brand perspective

3. Engagement Updates: Build INVOLVEMENT & further Virality - Puzzles, Games, Memes, Parodies etc. that trigger a high response ratio with respect to reach

Our Content Strategy

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BrainCafe

Brand Space

Innovation

Teachers

Beneficial

Money Worth

Make Studying Simple

Fun

Educating the teachers by letting get new

ways of making studying better

By adding an innovative touch to the way of

teaching

PRINCIPAL

PARENTS

STUD

ENTS

Build a Brand Community

Showing the parents that by this way they are

getting their money’s worth

By enrolling in this program enabling their children to think out of the box and

exceling in whichever field they get into.Giving the kids an opportunity to go out and actually enjoy what they learnLetting the students try out the different experiments first

hand rather than only look and asbooks.sume what would

happen by studying from

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BrainCafe Insights

Illusions

Quote it Up

Tip of the week

Facts Factory

Celebrations

Channel Updates

Content Labels

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BrainCafe Insights Update: Brand Related Here is Yash Vikas Mandchela! One of the 4 winners on his way to an all-expense paid trip to Japan! :D

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Illusions

Tip of the week

Facts Factory

Celebrations

Channel Updates

Content Labels

Quote it up

BrainCafe Insights

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Quote It up: Category UpdateThis is what we do at BrainCafe!

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Illusions

Quote It up

Facts Factory

Celebrations

Channel Updates

Content Labels

Tip of the week

BrainCafe Insights

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Tip of the week: Category UpdateHere's something that'll keep you occupied for the weekend! The game of Pictionary will keep your mind & drawing skills sharp! Try playing this game with your friends & family! You'll surely enjoy! :D

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Tip of the week

Quote It up

Facts Factory

Celebrations

Channel Updates

Content Labels

Illusions

BrainCafe Insights

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Illusions: Category UpdateWhat can you see here! Hit on 'like' if you see horses & 'share' if you see a face!

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Tip of the week

Quote It up

Illusions

Celebrations

Channel Updates

Content Labels

Facts Factory

BrainCafe Insights

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Facts Factory: Category UpdateDid you know that the combined length of the roots of a Finnish pine tree is over 30 miles! Amazing fact, isn't it!

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Tip of the week

Quote It up

Illusions

Facts Factory

Channel Updates

Content Labels

Celebration

BrainCafe Insights

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Celebration: Engagement UpdateToday is International Women's Day! Girls, boys, ladies & gentlemen, let us salute those wonderful women who played an important part in our lives & kept us happy throughout! :

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Tip of the week

Quote It up

Illusions

Facts Factory

Celebration's

Content Labels

Channel Updates

BrainCafe Insights

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Channel Updates: Brand related It's time for Fun with Science! Tune in to Zee TV every Sunday at 10:30 AM for 'Science with BrainCafe'!

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A host of utility-driven Facebook apps from our

App Store will create deeper Fan-involvement and

augment various product and business aspects of

your brand

Access to Yrals Facebook App Store

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Property LocatorBuilt on Google Maps’ engine, our Locator App enables patrons to find your place and a

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Referral TabA way for fans to invite their friends to the page, in a simple click and select fashion

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Catalogue TabA showcase of Current Projects in an interactive and stylish tab

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Media-Desk TabA showcase of a Brand’s Press articles displayed on an interactive rack.

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Feedback TabA place for customers to give their feedback and share their personal details so they can be addressed

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Offer/Promo TabsTo make users aware of your latest offline offers and increase enquiries and walk-ins

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Besides Apps from our App Store, we will also Accrue Credits from your retainer towards Customized Facebook Apps

These include:

Contests| Promotions | User-Generated Content | Viral sharing Apps

Accrual towards Custom Apps

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Engagement Idea: Light Games

• Learning by Doing Quizzes with Weekly Giveaways• Quizzes could finally become User Generated

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Light Games: Picture Puzzles

Interactive Flash Picture Puzzle Update:The idea is to unscramble the picture, by shifting the tiles around, until its completely solved

Advantage: Users can play them on their newsfeeds and share it with friends, never having to leave the page

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Light Games: Word Jumbles

Interactive Flash Word Search Update:Another interactive Flash Game where users have to identify words related to the brand in a jumbled matrix of letters, with the target list on the side.

Advantage: Users can play them on their newsfeeds and share it with friends, never having to leave the page

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Sample Update: Viral Content

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• Helps driving relevant contextual traffic to your Fan Page

• A well targeted base result in fans that are highly active and engaged on the page

Promotion of Page through Facebook Ads

Demographic Targeting1.Age2.Sex3.Family Size

Geographic Targeting1.Country 2.City 3.Town

Psychographic Targeting1.Activities2.Interests3.Education

Demographic Targeting1.Age2.Sex

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Twitter

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• Frequently tweet to reach out to potential customers in a way that humanizes your brand

• Listen and act towards suggestions, feedback and concerns of potential customers

• Tweet about brand value proposition and bring out USP’s

• A certain set of tweets must be in line with Trending Topics on Twitter and must also adapt to current events

Tweets

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Customized Background

Customized Twitter background will be in sync with brand guidelines (any new

launch / promotion will be communicated via backgrounds too)

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Tools such as Advanced Twitter Search are valuable in identifying and reaching out to ‘Tweeples’ who are tweeting content related to your product.

Selection of Keywords/Phrases is carried out based on: Brand Industry Target Group Competitors

Upon selecting, a customized tweet with the @mention of the user’s handle must be posted so he/she is aware that we are conversing with him/her.

Advanced Twitter Search

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Get people to talk about Brand on Review sites?

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G+ Places and other review sites

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Review sites have taken Center Stage for Products and Services

• Individuals respond to places based on what they hear and read• Review Sites – Opinion Makers and Changers• Top ranking on Search Engines

Hence it becomes imperative for brands to take control of this medium. Our approach includes:

• Planting positive reviews higher consumer confidence• Also respond to existing Positive / Negative reviews

G+ Places and other review sites

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YouTube Channel - Learning by Doing

User reviews to be displayed on each of the product pages• These can be easily integrated

with Facebook generating conversation / virality

Demo videos of the product in action can be displayed

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THANK YOU!

Ranjana PawarClient Servicing

YRALSm: +919920245439

e: [email protected]


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