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Brand Es-Sense and Vision for Farnham CAD Centre
An initiative to develop Brand Identity for Farnham CAD Centre using the 3-S practice:
Sense Symbol Story
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Story and Archetype
Archetype if belonging Trademark Our Brand Core values
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Sensory branding Marketing Appealing to Senses
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Vision dominates over other senses Icon Typeface Perception Logo
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Symbol Promotion Advertising & Packaging Print Media -- --- Printed Editorials Magazine Brochure
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Story Communication Public Relations & Publicity Launch Event
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Ambassador Branding CAD Centre identifies itself as a Service
Brand Interaction of clients with employees Attendants
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Service and Product Lifecycle Impact Tool for Farnham CAD Centre To convey the message of CAD's initiatives with regard to use
of our Service and our ethos regarding our manufacture and disposal process.
A proposed initiative to address these issues through branding within the interior of CAD Centre is Typographic engagement with our clients.
A proposed initiative to address branding of exterior of CAD Centre is a large scale Identity Icon of CAD Centre on top of an Information Booth at the Promenade of the premise.
This booth will also serve as a help desk and to welcome prospective clients.
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Characteristic of Farnham CAD Centre's Business Model Sales Engagement Entertainment
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Human Resources and Branding for Farnham CAD Centre
Talent Management CAD Centre "Employee of the Month" CAD Centre's "Give and Take" Exchange
plan
Incentives Prizes, games
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Glorification of Farnham CAD Centre's Practice
Efforts made by CAD Centre to promote CAD's Sustainable Design
An initiative to reinforce through marketing regarding the following:
Fair-trade products To bring to our clients vision that they are making an ethical
purchase.
CAD cafe - Fair-trade Coffee and tea service.
CAD Crafts Shop - Fair- trade Handicrafts. Textiles - Production from Fair trade cotton
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CAD Centre supports organic products
Grassroots innovation for sustainable development
CAD Centre as Eco- innovative
Initiative to use renewable sources of energy. Sale of Beespoke products within premise to
reduce wastage.