Download - Brand Extention (lululemon)
Lululemon was founded in a surf town in Vancouver by a man with over 20 years of experience in the surf apparel Industry, Chip Wilson. He felt that yoga gave him the same post-work out feeling that surfing did
mood board
morning dew sea green tea leaf apricotaquamarine crimson sunburntorange
stone blue
color/pattern inspiration
lilaccoral red
geoprene wet-suits laser cut and welded seams
water-proof zipper pockets
custom zipper tabsribbed forearms on wet-suits
+ thinner than neoprene+ less absorbent+ lighter+ environmentally friendly+ flexible
+ less bulk+ reduced chaffing+ optimum strength+ higher performance+ comfort
+ safely carry cargo + better propulsion
key features
Lululemon Surf is a line of surf apparel for the fashion conscious consumer, a consumer who values performance, style, and the basic tenets of the Lululemon brand: Happy, Healthy, and Fun