Download - Brand Guideline of Sleepinn
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IdentityGuidelines
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Candi Telagawangi 80Malang, Indonesia
T. 123 456www.sleep.in
by Mutyaz NS 3414100097
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table
of
contents
introductionmanual purpose
brand profiledesign value
basic element logoprimary logo seondary logo reverse logo
minimum clear spaceminimum size usagesignature colorbackground controlunacceptable usage
secondary elements
supergraphic supergraphic misuse typeface
design system and application stationary identity card
keycardroom amenities toileriesmorning-bite set signage building uniformpromotional media vehicle
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introduction
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manual
purpose
This manual has been designed for easyreference to the information needed tovisually reproduce the Slepinn brand.These standards ensure a consistentglobal presentation of the Sleepinnidentity, which is critical to the successof our brand for these reasons:
1. The Sleepinn logo and brand
symbols represent the essence of ourbrand, and instill loyalty in customers.
2. Inconsistent usage of the Sleepinnlogo and other brand symbols couldweaken and dilute the message toconsumers about the brand.
Basic formats and designs presented inthis manual cover printed materials,
from stationery, promotion media, toroom amenities. Also other items assignage, cortesy vehicles, website, etc.
For other question that is not mentionedin this manual, please dont hesitate tocontact us via e-mail provided in this
manual.
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brand
profile
We are Sleepinn. We are growing budgethotel based in Indonesia that expand ourbranch abroad. We will ensure our cus-tomers got maximum satisfication through
minimum budget.
We are inspired from the habitualof Three-Toed Sloth. Sloth lives inthe forest and maintaining 80% oftheir day on the trees, sleeping.Just as the trees for the Sloths, we
want to give you the perfect placefor you to rest.
Our concept is to provide the ambienceof nature in the heart of the city. Locatednear a lot of sopping avenues, businesscomplexes, and even tourist attractions.The building itself surrounded by treesand have some outdoor places, the hotelwill gives a calm feeling and a good rest.
Sleepinn will be the best choice for peoplewho find a cozy place to sleep while inbusiness matter or simply traveling.
Address : Candi Teagawangi St. 80 Malang, 48215, IndonesiaT : (+62 341) 123 456F : (+62 341) 123 789E-mail : [email protected]
Website : ww.sleep.inScan this code to downloadour official app :
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Sleepinn master logo and its supergraphicis the key to our brand identity, and conveys
that we provide a comfort place in a natureatmosphere.
The sillhouette of trees and our inspiringanimal -sloth, in night ambience colorgrading welcomes you to the home ofhospitality. The supergraphic elements,that stands of jungles elements itself,including its signature color, expressthe nature and the night, a perfectcombination for a perfect sleep.
Together these brand symbols communicatequality and hospitality. They are visual shorthandfor the essence of the Sleepinn experience
Sleep and Smile.
design
value
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In short, keywords to our brands are :
calm
comfort
simple
hospitality
nature ambience
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basic
element
logo
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primary
logo
Sleepinn primary logo consist of a logogramand a logotype.
The logogram contains a sillhouette of
trees and has sloth hanging on the treeas the center. It visualize Sloth as ourinspiring animal and the jungle as itshabitat.
The loogotype is Sleepin in font Libel suitand has different coloring between Sleep
and inn to make an emphasize towards theinn as it what our business is.
All of the logo colored in a shade thatreflects color of night.
Attention:This primary logo has the greatest visual
impact and should be used on aPLAIN WHITE background
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secondary
logo
The logo can be used separated.
Consider to use the logotype only when the execution areais too small to fit the logogram minimum size, or simplyto cut off some production cost. .
You can also use only the logogram if you want to
print it as a decorative material.
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reverse
logo
At times when you cant have plain whiteas the background of the primary logoor under condition where the primarylogo is improbable to be produced/printeduse the reverse logo as provided.
Use this dark reversed version of the logoon white or light-colored background.Other than this color you can also use 100% black.
Use this this white reversed version of the logoon black or dark-colored background.
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minimum
clear
space
The integrity of the logo relies on a clear and legiblepresentation. To provide the proper setting the logomust be surrounded by space that is clear of graphicor typographic elements.
The logo clear space is defined by the boundariesdrawn in red lines.
Please note that each secondary logo has differentminimum clear space.
ps. : x is the height of the space between the lowestcap of the logogram and the logotype.
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x
2x2x
x
xxx
x
2x2x
2x
2x
x
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minimum
size
usage
The logo must be flexible in size toaccomodate a variety of demands for use.
To insure readability and maintain integrity,we have formulated a minimal size for bothprimary and secondary logo.
Please maintain the proportion by increasingor decreasing size in scale.
ps. : examples not shown in actual size
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3mm20mm
25mm
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signature
color
Colour is an integral part of brandidentity. Our primary colours are inspiredthe combination of the ambience of the nightand nature atmosphere. It representshospitality and comfortness.
All the color should be used dinamically notonly on printed media but also the building.
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C 79 R 50 PANTONE DS 326-1 CM 58 G 80Y 60 B 83K 19
C 14 R 204 PANTONE H 617 CM 10 G 205Y 58 B 123K 0
C 53 R 106 PANTONE DS 308-7CM 38 G 118Y 59 B 101K 11
C 0 R 96 PANTONE DS 325-3CM 0 G 93Y 0 B 92K 70
This is our signature
gradient of color.
C 0 R 255 PANTONE Trans. WhiteM 0 G 255Y 0 B 255
K 0
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background
control
Always make sure that the backgroundprovides sufficient contrast for the logo to
be clearly legible.
Attention :It is a mandatory that the primary andsecondary logo should be placed onPLAIN WHITE background.
As an alternative the logo can be placed onwhite square that is not more than the logosminimum clear space.
The second best alternative is to use thereverse logo on a non-white background.
The logo should never appear on a backgroundthat interferes with its visibility. A clean, singlecoloured background without patterns or busyimagery is always preferred.
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unacceptable
usage
DO NOT alter proportion.
DO NOT alter theelement(s) scale.
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DO NOTfrom the logo.remove any element
DO NOTon the logo.
add element(s) DO NOTcolor outside the
signature color.
change the logoDO NOT rotate the logo.
DO NOT(i.e : shadow, outline, bevel, etc.)
on the logo.
put any effect DO NOTeven the reverse logo.
Read more on BackgroundControl section.
place on busy background,
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secondary
elements
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super
graphic
The Sleepinn supergraphic aresupporting elements that speak toour nature ambience. They are simplifiedoutline illustrations of a jungle -as Slothsnatural habitat- in night time.The appliance of this supergraphic is nota must.
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This is the recommended arrangementof the supergraphic elements along wih the
cropped area.
Nonetheless you can arrange thesupergraphics elements dfferently
as long as it proportionallyand visually good.
But when in doubt, use this.
Main supergraphic.
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Main supergraphicelements.
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Secondary supergraphic.
Developed from Sleepinn logogramand delivered the same message asthe main supergraphic.
It can only be placed on the right/left sideof the area, and combined as the pictureabove.
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super
graphic
misuse
DO NOT mix elementsfrom differet supergraphic set
DO NOT draw new elements.
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DO NOT put it on non-white background.The supergraphic adopt the same
backgound control as the master logo.Check Background Control chapter
on previous pages.
DO NOT give any effect on it(i.e: shadows, outlines, bevel, etc.)
DO NOT change the color.The supergraphic adopt the same
reverse version color as the master logo.Check Reverse Logo Versionchapter on previous pages.
DO NOT arrangeon elemnt inawkward size toward the otherelement(s)
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typeface
Its about making a brand presence aswe communicate both outwardly and to
ourselves. Part of that brand presence isthe font chosen to display our writtenwords.
Libel Suit font used as headlines. This
font is also used on our master logotype.For aestethics sake, avoid to use thisfont in all capital letters.
Capsuula font used as bodytext.
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C a p s u u l a
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
. , ? ! : ; ` < > ~ ! @ # $ % ^ & * ( )
L i b e l S u i t
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0. , ? ! : ; ` < > ~ ! @ # $ ^ & * ( )
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design system
and
application
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stationary
*all of the following examples are not shown in actual sizes or ratio
**size that is not mentioned means it is at the discretion of following decision
SleepinnCandi Telagawangi St. 80
Malang, IndonesiaHotline 123 456
www.sleep.in
Kepada:Ketua Komunitas Ruang 109
Yasinta Retno Alifia
di tempat.
110mm
32mm
10mm
25mm
10mm
220mm
45mm
43mm
property envelope
Material : White paper min. weight 120 gram.Recommended production technique : 4 color off-set orlaser jet print.
mm
mm
mm
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50mm
23m
28m
65m
23mmSleepinnCandi Telagawangi St. 80Malang, IndonesiaHotline 123 456www.sleep.in
www.sleep.in
www.s
leep.in
property letterhead
Material : White paper min. weight 100 gram.Recommended production technique : 4 color off-set orlaser jet print.
blocknote (merchandise)
The design and size is not a mandatory, butconsider to keep it pocket-sized and put ourwebsite/QR code on front because as amerchandise the note will be carried aroundby our customer.
pen (merchandise)
Material : Any white simple ballpoint will do.Recommended production technique :DTC printing.
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identity
card
BAMBANG WIDOKDO
Housekeeper
staff id card
WEAR ON THE LEFT SIDE OF THE CHEST.Photo should be taken on white background.Material : Typical plastic ATM type keycard. Transparent/grey card holder.Recommended production technique : Silkscreen or DTC printing.
55mm
17,5mm
6mm
37mm
87mm
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ASTRID ZOLAYCHA
Head Cleaning Service
012 345 678 900
www.sleep.in
ANGELINE CLAUDIA
Cook
012 345 678 900
www.sleep.in
MUTYAZ NUR SABILA
CEO
012 345 678 900mutyazns
012 345 678 900mutyazns
35mm
55mm
87mm
personal business card
Consist of full name, personal contact info on workplace, andcompanys website. One supergraphic element can be placedon the corner.Material : Artpaper min. weight 200 gramRecommended production technique : 4 color off-set or laser
jet print with matt-finished PVC coating or doff laminated
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keycard
1. Fully insert cardand remove.
2. Depress handle and open door.
1. Masukkan kartu seluruhnya dan keluarkan.2. Buka pintu dengan
menekan gagang.
Candi Telagawangi St. 80Malang, Indonesiahotline : 123 456
www.sleep.in
55mm
87mm
30mm
key card
Material : Typical plastic ATM type magnetic keycardRecommended production technique : silkscreen or DTC printing
4.5mm
5mm
8mm
24.5mm
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Candi Telagawangi St. 80Malang, Indonesiahotline : 123 456
www.sleep.in
1. Fully insert cardand remove.
2. Depress handle and open door.
1. Masukkan kartu seluruhnya dan keluarkan.2. Buka pintu dengan menekan ganggang.
Room No.
WiFi Password
Please re-fold this cardkey band.
62.5mm
25mm
57mm
25mm
keycard holder
The massage written and thelocation is at the discretion oflater decision.Material : Artpaper min. weight 120 gram
Recommended productiontechnique : 4 color off-set or laserjet print with matt-finished PVCcoating or doff laminated.
Room
No.
WiFiPassword
Pleasere-foldthiscardkeyband.
importantthings:
1.Additionalkeycard/lostwillbecharged.
2.Loss&brakageofroomreported
3.Yourroom
willbeclea
neddaily
from
8am-4pm.Hangthesignto
tellusifyoudontwan
tto.
62.5mm62.5mm
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room
amenities
doortag
Material :
Artpaper min. weight 250 gramRecommended productiontechnique :
4 color off-set or laserjet print with matt-finished PVCcoating or doff laminated.
Please
make up
my room.
20mm
280mm
60mm
Please
be quiet.
100mm
mini round pillow(merchandise)
Material :White cotton 75%Recommended technique :DTC printing
l
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E
x
p
l
o
r
e
a
t
t
h
e
d
a
y
S
l
e
e
p
w
e
l
l
a
t
t
h
e
n
i
g
h
t
.
www.s
leep.in
E
o
e
a
t
d
S
e
w
e
a
t
n
g
n
earby
map
important
nu
mbers
1.Sleepinn
2.M
ATOS
3.C
itysSquare
4.S
MAN3Malang
5.M
OG
6.Hawaiiswaterpark
1.Sleepinn...........................................
123
456
2.Police................................................
3.Ambulance......................................
4.F
irefighter.......................................
5.B
luebirdTaxi..................................
.
slope
Material&production technique
are at the discretion of laterdecision.Make sure it has Sleepinn logoand supergraphic element(s) on.
zippo
Material&production techniqueare at the discretion of laterdecision.Make sure it has Sleepinn logoand supergraphic element(s) on.
info paper
Info written are at the discretion of laterdecision.Material : White paper min. weight 120 gram
Recommended production technique:4 color offset or laser jet
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toiletries
toiletries material and design are at discretionof later decision depends on the factorys availability,but at least it provides :
note :
1. supergraphic element(s) is a mandatory2.logo can be printed if the surface is plain white3.make sure toiletries material is white colored or mostly white
recommended wrapping material:plastic or transparrent paper
recommended producing technique:4 color offset printing or laser-jet
shampoobody soaptoothbrushtoothpastetowel
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w
e
Toothbrush
Soap
hampoo
h
e
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morning bite
set
drink cup
Material : Plain white paper cup and whit lid Kraft paper (cup holder)Recommended prod. technique :laser jet printing or sablon.
Size is at decretion of later decision.
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wrap paper
Material : White bread paperArtpaper sticker (logogram seal)
Recommended prod. technique :4 color off-set or laser jet printing.
*food illustration is not a mandatory
25mm
1.5m
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signage
Receptionist90mm
receptionist tag
Material : Acrilyc min. thickness 50mmRecommended prod. technique :Silkscreen.
280mm
145pton center
TE START FROM IDR2
WiFi
Cafe
Convention Room
property identification signs
Material : custom neon boxRecommended prod. technique :Silkscreen.
Placed in front of the building andmake sure it has great visibilityfor upon arrival.Contain basic informartion aboutour facilities and current room rate.Sizes are at discretion of later
decisions, the examples arete minimum size.Minimum logo size is 30% of totalsign area.
2.5m
guide to place:
0.8m
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01 20
21 50
Conference Room
Eating Hall
Peye level
+ 155m
parking sign
Material : allumunium.
Recommended prod. technique :Silkscreen.
floor infornational sign
Material : acrylic min. thickness 2mm
Recommended prod. technique :Silkscreen or DTC printingilluminated by neon lamp.
room number and toilet sign
Material : acrylic min. thickness 2mm
Recommended prod. technique :Silkscreen or DTC printing
0.5m
20cm
0.5m
20cm
20cm
20cm
wall sign installment
signneon lampfootwall
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building
building exterior for example
we have our architectto design each of our buildingin every branch, no other people
can design our rooms to protectits design value.
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room interior for example
we have our interior designerto design each of our roomsin every branch, no other people
can design our rooms to protectits design value.
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uniform
we have our taylor to makethe uniform in customized size.contact us for further info
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BAMBANG WIDOKDO
Housekeeper
BAMBANG WIDOKDO
Housekeeper
female staff uniform male staff uniform
60cm
21
5cm
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promotional
media
ITS
TRAVELING
SEASON.
Show us your selfie
traveling around malang
and get
1 FREE DINNER COUPON
BOOK NOW
123 456
x banner
Material : FlexyRecommended prod. technique :4 color off-set or laser jet printing.
Mini x-banner size is 24x42 cm, makesure the rest is undersized as the ratio.Logo, supergraphic, and BOOK NOW massage isa mandatory.
160cm
21cm
15cm
10cm
40mmwebsite banner
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Rooms
Other Facility
We wait for you
Candi Telagawangi St. 80Malang, Indonesia
hotline : 123 456
www.sleep.int : @sleepinn_ f : SleepinnDownloadourapp
FEEL THE NATURE
IN THE CITY
LEARNMORE >
75mm
flyer
Material : Artpaper 260 gramRecommended prod. technique :4 color off-set or laserjet printing
Logo and contact info is a mandatory.
Logo is a mandatory.Logo size is min. 30% of area.
Supergraphic can be replacedby photo but not drawnillustration.
official website and phone app
Contact our developer formore details about this media.
INFO/PROMOTION
DOWNLOADOUR APP
Book
Contact
About Us
News
Location
Gallery
Log in | Sign upSunday, 05/10/2015 . . . ..
FEEL THE NATURE
IN THE CITY
Find
< Twin Bed
.....
< Twin Bed
.....L ............
Twin Bed no.23
BOOK
NOW
Rp123.456,78 / nett
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vehicle
car
Material : Vinyl orajet stickerRecommended prod. technique :4 color off-set or laser jet printing.
We use white family-car type for our vehicle.Only logotype and secondary supergraphicplaced on the vehicle.
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