Download - Brand Identity Development Case Study
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Case Study August 2011
Klean-Strip Automotive
LAM Design
Klean-Strip
Automotive
Integrated
Marketing
www.maxruckman.com
1
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2 Package architecture & redesign
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3 Package architecture & redesign
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4 Fix & rebuild
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5 COMPREHENSIVE 360 PLAN
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6 PROCESS
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7
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8 discovery
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9 Stakeholder interviews
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10 Stakeholder interviews
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11 Stakeholder interviews
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12 Stakeholder interviews
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13 Recommended approach
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14 A Strong & Unified line !
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15
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16 Packaging objectives
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17 Initial creative
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18 Qualitative research
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19
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20 A Strong & Unified line !
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21 Package architecture & redesign
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22 Package architecture & redesign
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23 Masterbrand endorses sub - brands
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24 A Strong & Unified line !
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25 A Strong & Unified line !
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26 Trade advertising
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27 Sales brochure
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28 Slim Jim pamphlet
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29 Influenced web look
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30 Sales kit
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31 Sales kit
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32 Sales kit
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33 T - shirts
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34 results
Four year growth
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Case Study August 2011
Klean-Strip Automotive
LAM Design
Klean-Strip
Automotive
Integrated
Marketing
www.maxruckman.com
35