Download - Branded Web Videos: Best Practices
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I want a viral video
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“I want a viral video”…I’ve heard someoneeveryone say
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“I want a viral video”But videos on the web aren’t
“made” viral
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They “go” viral.
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And to go viral, it needs to be cool sh#t people
want to share
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…with Hundreds
Thousands
Millionsof people
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“I want a viral video”It doesn’t have to be
a crap shoot
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“I want a viral video”Here are some
fundamentalsto keep in mind:
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Story
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“I want a viral video”First and foremost, it needs to tell
a story
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“I want a viral video”Be it a funny one
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“I want a viral video”a sad one
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“I want a viral video”a crazy one
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“I want a viral video”an inspiring one
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Or just be purely
amazing
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pose aquestion
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or answer one
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“I want a viral video”document an interesting
issue or person
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“I want a viral video”go behind the scenes
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“I want a viral video”reveal the secret of how something was created
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“I want a viral video”invented
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or tested
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“I want a viral video”tap into a
subculture
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or comment from the latest
in pop culture
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resurrect an
obscure celebrity
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or showcase a popular
web-lebrity
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Voice
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It’s important to transmit
a unique point-of-voice
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a unique toneand personality
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something that proves
you are human
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relatable
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and someone worth spending time with
and engagingin conversation
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NEWS FLASH:
Don’t constantly talk about yourself.
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no one wants to be
bored or sold
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and don’t take yourself too seriously
(your brand) (no matter who you are)
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Context
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It’s not a commercial
in between scenes of their favorite show
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People need to
find itwatch itshare it
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Why would anyone
care?
Ask yourself:
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that proves you’re in-the-know, reveals your interests and expresses your personality
Content is social currency
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What (besides yourself)
can you talk aboutthat others might care about?
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What topics, beliefs,
values, sense of humordo you have in common with your audience?
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Hip Hop CultureFast Food
Hiking TrailsCelebrity Gossip
Nature PhotographyFantasy Football
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OK.
So talk about that.
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The brand can be:a Charactera Facilitatorthe Narratoran Inspiring Voiceor even the Hero
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is notBut the brand
the story
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Quality
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high-qualitydoesn’t mean
high-views
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in fact, lots of
crappy videoshave millions of views
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but resist the flip
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don’t let poor production quality
distract from your story(or make your audience dizzy)
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HD is a mustthese days
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and a
good soundtrackis timeless
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TRT
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there’s no magic number for
how longyour video should be
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be glad it doesn’t matter but be careful you
don’t loseyour audience
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on the web,
5 minutes is considered
“long-form”
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but no matter how
long or short
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don’t wait all the way till the end to reveal yourlogo or what you’re selling
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