Download - Branding in Social Media
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Social Media for
Brand Building
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What is Social Media Marketing?
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“The process of reaching out to and engaging with your customers/users through
Social Media (FB, Twitter, YouTube etc)”
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February 4, 2004
A man broke up with Erica, his girlfriend, in a Harvard Bar
Didn’t want to keep the bad feeling to himself.
He created viral that compares girls to barnyard animals
His name is Mark Zuckerberg & the viral was Facebook
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Why care about Social Media?
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Platform Global India Facebook
No of Users (Million)
750+ 30+
200+ 5+
100+ 10+
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Timings can’t be Better!
Opportunity to build competitive edge
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Quiz Time!
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_____ is the 2nd Largest Search Engine!
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Let’s look at some Interesting Success Stories!
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Inviting Friends
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Gunpowder Restaurant
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Visit http://www.MySunShineCandles.com
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Tweet 2 Order
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Reputation Mgmt
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Personal Example
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Apple Macbook: Online Reputation
1 Review: ~85,000 Views
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LinkedIn Company Pages
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“Talking to them is like talking to a Friend who happens to sell Shoes.”
The Ultimate Victory!
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What are you waiting for?
Do you think you have an option?
www.digitalvidya.com @pradeepchopra | www.digitalvidya.com
Thank You!
Serious about Social Media? Join us in our next Workshop!
Mumbai Delhi
Social Media Marketing Aug 18, 19 Aug 25, 26
