Download - Branding Your Hr Department V3
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Branding your HR DepartmentPresented by Gail Pearce
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Develop a plan
The differences between a “corporate” brand and a “human” brand
Develop a plan to promote your brand
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Who are you?
Who are you? Where do we want to be?
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Brands
A “corporate” brand speaks to the marketplace
A “human” brand speaks to the employee
Most HR departments continue to present the corporate brand with mixed results
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A brand…
Is not a logo Is not a corporate identity Is not a strategy Is an emotional feeling about a
service, product, or organization
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Vision & values
Honesty & integrity Respect & trust Professional excellence Leadership Diversity Respect & support for life balance Sustainability
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Organizational culture
HR sets the culture and instills the brand
Review values – both personal & corporate
HR needs to be clear about the brand and the values of the organization
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“Human” brand DNA
Distinct Notable Authentic
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Why a human brand is important Making a personal connection Making better hiring decisions Improved teamwork Fewer misunderstandings Less churn
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What do clients & employees think of us… Responsive Knowledgeable Fun Friendly Professional Caring Approachable Talented Service oriented Thorough Charming Upbeat Honest/Integrity Relationship people
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Exercise
Create a tagline
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Canada’s Top Employers
Employee communications Safe workplace Positive work and social
atmosphere Performance management Training & skills development Vacation allowance & time off Health, financial and family
benefits Community involvement
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How do you rate?
What do you do? What do you do differently? What should you consider doing? What are you exceptional at? Present your ideas…
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Story tell your brand
Define it Describe it Communicate it Story tell it Be it Advertise it
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Marketing your brand
Internally Externally
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Your communications strategy How do you currently
communicate your brand? What are 3 ways you can
improve the communications of your brand?
Social media
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Last exercise…
What have I learned today? What am I going to do about it?
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Thank you!-Gail