Download - Brave New World of Retail
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The Brave New World of Retail
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The Brave New World of Retail
Wade AllenVice President of Retail at Rockfish
Devora RogersDirector of Product, Retail IPG Media Lab and Shopper Sciences
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Supplier powerSupplier power
Distribution
Retailer powerRetailer power
Negotiation
Shopper powerShopper power
Information
Shopping transformation
Retail 1.0 Retail 2.0 Retail 3.0
Retail Evolution
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Are we giving shoppers what they want?
4
Will technology help?
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Can Evolution of Retail Tech Ease Shopper Barriers?
Information Confidence Validation
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Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms
Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms
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Smart Phone Growth & Shopper Influence
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Changing the way we shop• Mobile barcode scanning TRIPLES on Black
Friday
• Paypal cites 310% increase in mobile shopping on Black Friday
• 73% of mobile users prefer to use their smartphones for simple tasks rather than interact with an employee.
Sources: MobileMarketer, Paypal, Accenture
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Retail: Now and in the future
“THE FIRST Law of Technology says we invariably overestimate the short-term impact of new technologies while underestimating their longer-term effects.”
John Naughton
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Augmenting Retail Reality
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Easing Apprehension
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Virtual Sampling
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Adding Transparency
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Improving Couponing
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Group Clout
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Centralized Customer Service
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Social Persuasion
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Purchase Show and Tell
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Audience Measurement and emotional response
Color selection
Trying on lipgloss
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The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.
-Mark Weiser, 1991 “The Computer for the 21st Century” Scientific American
Powerless Printed Coil Technology
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THANK YOUWade Allen Devora Rogers