Download - Breastfeeding Timeline
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Menyusu Dini
• 35 anak dari setiap 1000 kelahiran tidak mencapai ulang tahun pertamanya
• Semakin ditangguhkan, semakin rentan mengakibatkan kematian bayi
• 16% kematian bayi dapat dicegah dengan pemberian ASI sejak hari pertama, dan akan menjadi 22% dengan pemberian ASI pada 1 jam pertama
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Menyusu Dini
• Merangsang kontraksi rahim, sehingga mengurangi risiko pendarahan
• Merangsang aliran ASI dari payudara
• Merangsang bayi mengembangkan mekanisme alami pada kulit dan usus, menyaingi bakteri dari lingkungan barunya
lanjutan...
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Menyusu Dini
• Bayi segera mendapat colostrum, cairan awal ASI yang kaya antibodi
• Memberi ketenangan pada bayi dan menjalin ikatan antara ibu dengan bayi
lanjutan...
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ASI Eksklusif
• Mudah dicerna bayi, tanpa efek samping
• Mengandung sel darah putih, Anti Bodi, Anti Peradangan, dan
• Zat biologi aktif yang melindungi bayi dari berbagai penyakit
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SATU-SATUNYA makanan dan minuman yang dibutuhkan bayi berumur 0-6 bulan, adalah ASI!
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Dampak Susu Formula
• Susu mengendap dalam usus bayi, seolah-olah bayi kenyang, tetapi nutrisi tidak terserap
• Kandungan susu formula TIDAK SELENGKAP ASI, sehingga rentan penyakit
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Risiko Terpapar Penyakit• Alergi, eczema 2-7 kali
• Infeksi Saluran Kencing 3-6 kali
• Sindrom Kematian Bayi Mendadak 2 kali
• Diabetes Type1 2,4 kali
• Infeksi Pernafasan (Asma) 250%
• Diare 100%
International Baby Food Action Network & Association of Family Physicians
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Jika Pertumbuhan Lambat
• Lebih sering disusui, 12 kali dalam 24 jam
• Lama menyusui paling tidak 15 menit
• Posisi mulut bayi harus tepat
• Tetap berikan ASI, JANGAN cairan yang lain!
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Bayi yang Menangis
• Terkejut, merasa tidak nyaman
• BAB/BAK
• Kepanasan/Kedinginan
• Lapar
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Awareness Kehamilan
Awareness untuk EIBF
Masa kritis
melahirkan
Perencanaan Kehamilan
Inisiasi Dini1 jam pertama
setelah bayi lahir
ASI Eksklusif 6 bln
Trimester I Trimester II Trimester III
630 9
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Publikasi & promosi susu formula
Orang tua/Mertua
(orang yg berpengalaman)
Bidan/Kader Kesehatan Tetangga
Suami/Ayah
Rumah Sakit
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Campaign Idea
Transform the topics into ‘brand’.
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Who am I
Mothers-milk. ASI.
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What do I do
Protecting newborn baby from diseases, that might cost lives.
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Why it does matter
Babies can only survived if they’ve fed properly.
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Distinctive graphic & name
ASI, PASTI!Penuhi hak setiap
anak untuk mendapatmanfaat ASI sejak dini
ASI, PASTI!Penuhi hak setiap
anak untuk mendapatmanfaat ASI sejak dini
ASI, PASTI!Penuhi hak setiap
anak untuk mendapatmanfaat ASI sejak dini
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Distinctive identity
sekretariat:jl. ancol timur xiv no. 1bandung - 40254
ASI, PASTI!Penuhi hak setiap
anak untuk mendapatmanfaat ASI sejak dini
rahadian p. paramitakoordinator kampanye
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Gimmick - Sticker
ASI, PASTI!Penuhi hak setiap
anak untuk mendapatmanfaat ASI sejak dini
CONDITIONING
The ideas was to put a hook on audience mind about the ‘brand’.
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PSA - Posters
POSITIONING
“Survival Kit for Newborn Babies.”
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PSA - Posters
REMINDING
“Early Initiation of Breast-feeding.”
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REMINDING
“Early Initiation of Breast-feeding.”
PSA - Posters
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REMINDING
“Mothers-milk is enough for babies.”
PSA - Posters
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REMINDING
“Mothers-milk is enough for babies.”
PSA - Posters
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