![Page 1: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/1.jpg)
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Courtesy of
http://www. ITMarketingGuide.com
“Brian Halligan Shares
7 Remarkable Nuggets
in INBOUND 2014 Keynote”
![Page 2: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/2.jpg)
SPHomeRun.com
Halligan Talked
About Why Success
With Inbound
Marketing
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 3: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/3.jpg)
SPHomeRun.com
is a Function of the
Width of Your Brain,
Not the Width of
Your Wallet
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 4: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/4.jpg)
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And Halligan
Recommended That
You Use Content to
Build a Moat Around
Your Business
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 5: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/5.jpg)
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But There Were
2 Things About That
Webinar, at Least
on Reviewing the
Notes 4 Years Later:
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 6: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/6.jpg)
SPHomeRun.com
1. Differentiated
But Not
Remarkable
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 7: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/7.jpg)
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2. Bizarre Date
Coincidence
for Me
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 8: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/8.jpg)
SPHomeRun.com
Brian Halligan
Presents a Webinar
That Mentions
Remarkable
Four Times
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 9: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/9.jpg)
SPHomeRun.com
1. Write Very
Remarkable,
Interesting Stuff
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 10: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/10.jpg)
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2. Blogs Need
to Be Snarky,
Remarkable, and
Very Specific
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 11: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/11.jpg)
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3. Remarkable
Content Gets
Shared More
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 12: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/12.jpg)
SPHomeRun.com
3. Create a Ton of
Remarkable
Content Because
You Want Other
People Online
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 13: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/13.jpg)
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3. …to Remark
About Your
Content
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 14: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/14.jpg)
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What Remarkable
Nuggets Did
Hubspot’s
Co-founder and CEO
Have to Share?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 15: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/15.jpg)
SPHomeRun.com
(1) Use Inbound
Marketing to
Take Down the
800 Pound Gorilla
in Your Market
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 16: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/16.jpg)
SPHomeRun.com
(2) Accept that
Prospects Today
Have All the Power
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 17: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/17.jpg)
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(3) Forget What
You Know About
the Challenges
of Using CRM
Software
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 18: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/18.jpg)
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(4) Change Sales
by Addressing the
Sales Perspective,
Sales People, and
the Sales Platform
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 19: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/19.jpg)
SPHomeRun.com
(5) Change Sales by
Turning Information
Asymmetry into
Information Parity
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 20: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/20.jpg)
SPHomeRun.com
(6) Aim to Help
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 21: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/21.jpg)
SPHomeRun.com
(7) Admit That
CRM Systems
Today Don’t Help
with Prospecting
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 22: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/22.jpg)
SPHomeRun.com
What Did You Find
Most Remarkable
About Brian
Halligan’s INBOUND
2014 Keynote?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 23: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/23.jpg)
SPHomeRun.com
Was it One of the
Nuggets Above?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 24: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/24.jpg)
SPHomeRun.com
Or Perhaps It Was
His Dramatic Entry
With Hubspot
Co-founder & CTO
Dharmesh Shah --
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 25: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/25.jpg)
SPHomeRun.com
Rising Up onto the
Stage in Hubspot
Orange-colored
British-style
Payphone Booths?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 26: Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)](https://reader033.vdocuments.net/reader033/viewer/2022060206/55a22a2e1a28aba8718b46c3/html5/thumbnails/26.jpg)
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Let Us Know Your Thoughts
in the Comments Box
Below
Sponsored by ITMarketingGuide.com
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