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Page 1: Brighton SEO 2014 - How Paid Traffic Can (and should) Enhance Search Campaigns

How paid traffic can enhance any search campaign by Matt Beswick, aged 31 and a half.

Page 2: Brighton SEO 2014 - How Paid Traffic Can (and should) Enhance Search Campaigns

There once was a boy...

@mattbeswick

Page 3: Brighton SEO 2014 - How Paid Traffic Can (and should) Enhance Search Campaigns

... who dreamt of the world.

@mattbeswick

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Of knowledge.

@mattbeswick

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For everyone.

@mattbeswick

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And so off he went. Putting

ideas into code.

@mattbeswick

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With the help of his

friend...

@mattbeswick

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They created something magical.

@mattbeswick

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h"p://www.mstoic.com/55-­‐photos-­‐of-­‐googleplex-­‐the-­‐corporate-­‐headquarters-­‐of-­‐google/  

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The story doesn’t end there, though. He didn’t stop.

@mattbeswick

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Because when you have the world in your hands...

@mattbeswick

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... When you control that knowledge ...

@mattbeswick

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You have untold power.

@mattbeswick

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And with power comes money.

@mattbeswick

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Which is where we are today.

h"p://www.businessinsider.com/how-­‐google-­‐plans-­‐to-­‐cure-­‐death-­‐2013-­‐10  

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h"p://www.businessinsider.com/how-­‐google-­‐plans-­‐to-­‐cure-­‐death-­‐2013-­‐10  

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How Google plans to cure

death.

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You hear a lot of talk about Penguins...

@mattbeswick

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... and Pandas...

@mattbeswick

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And building long term

relationships.

@mattbeswick

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$ @mattbeswick

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This could get messy

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In 2014 You have to pay for traffic.

*my opinion only. It’s not a fact.

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A shed full of data.

@mattbeswick

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@mattbeswick

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Facebook know

EVERYTHING @mattbeswick

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@mattbeswick

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Twitter know how interesting you are(n’t)

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@mattbeswick

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Google have Plus

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Page 37: Brighton SEO 2014 - How Paid Traffic Can (and should) Enhance Search Campaigns

“Remember kids: If you’re not paying for a product, then you

probably are the product.”

h"p://daylandoes.com/facebook-­‐and-­‐your-­‐data/  

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$ @mattbeswick

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Content Promotion

Blog, Corporate Sites,

etc.

Adwords, Native, Social

PR, Blogs, Organic

@mattbeswick

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Some Examples

@mattbeswick

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Buying Twitter Followers

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Test, test, test...

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Target, target, target...

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Prepare for abuse!

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Earned + Paid

@mattbeswick

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Sponsored Tweets

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Sponsored Tweets

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500 Downloads

@mattbeswick

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Promoting someone

else’s content @mattbeswick

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1,390 Visits $0.10 Average CPC

30+ LRDs @mattbeswick

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Taboola +

Retargeting @mattbeswick

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It doesn’t always work... But look at disqus!

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Overall Messages...

@mattbeswick

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Get Your Content Right

@mattbeswick

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Start Small

@mattbeswick

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Test Everything

@mattbeswick

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Combine Everything

@mattbeswick

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Don’t be scared to try new things.

@mattbeswick

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In 2014 we’re marketers. Not SEOs.

@mattbeswick

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Matt Beswick Hidden Pixel @mattbeswick [email protected]


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