Transcript
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TRAVOLUTION – BRIGHT ON TRAVEL
Lee Hayhurst- Intro personalisation
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PERSONALISATION TOO FAR?
http://www.youtube.com/watch?v=-4LtYMNl4yw
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BURTON MENSWEAR
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BURTON MENSWEAR
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BURTON MENSWEARContent Management Urgency Message
Visitor History
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L. K. BENNET
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SCOTT DUNN
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“It’s integral to our personalisation and testing strategy that we take a data-driven approach to understanding our customer segments. Using these insights alongside their advanced segmentation tool, we’ve been able to create sophisticated personalisations that really resonate with our target audience.”Graham Horner,Sales and Marketing Director, Scott Dunn.
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THANKS QUBIT
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INFINITY TRACKING
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THANK YOU