Tim Avila Vice President, Product Marketing

The Major Players of Digital

Video: The

Four Screens

video is POWERFUL

VIDEOOn Demand. Targetable. Reach.

UniversitiesNCAA DIVISION 1Men’s Basketball Conference

64Teams

part of the madness

male college students age 18-24 Source: US Census

watch online

Source: comScore

They consume digital video across multiple screens

1970s1980s

40 Years of Video

1990s

60

TodayEarly 2000s

300

On Demand

1970s1980s

10TV Channels

+ Cable

40 Years of Video

1990s

60

TodayEarly 2000s

300

On Demand

10

40 Years of Video

1990s

60TV channels

SatelliteExpanding cable

TodayEarly 2000s

300

70s - 80s

On Demand

10

40 Years of Video

1990s

60

TodayEarly 2000s

300TV

Channels+ Internet

On Demand

70s - 80s

10

40 Years of Video

1990s

60

TodayEarly 2000s

300

“On Demand” 1000’s Sites & Channels4 Screens

70s - 80s

the video audience has become

There is NO in team..… I

185Source: comScore

MILLION people in the US

viewing ONLINE VIDEO

online video the SUPERSTAR

55%

Source: eMarketer

2012 ad spending

online video the SUPERSTAR

63%

Source: eMarketer

of video advertisers plan to use pre-roll in

2012

online video the SUPERSTAR

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OnlineDayparting

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Key PlaysOnline

• Daytime = Prime Time

• Targetable

• Site visits and 1st party data

• Audience look-alike modeling

• Use 3rd party providers

• Interactive Ad Formats

• Dynamic Messaging

SMARTPHONE users

44% of all US mobile phone users in 2012

107million

mobile the UNDERDOG

Source: eMarketer

Source: Flurry

23%of time spent consuming

media is on mobile devices

mobile the UNDERDOG

…but only 1% of ad spend

mobile the UNDERDOG

119average daily minutes

consuming media on mobile devices

Source: MediaPost

Tablet users in 2012

tablet the Up and Coming Guard

Source: eMarketer

increase in USERS in 2012

tablet the Up and Coming Guard

Source: eMarketer

62%

Source: eMarketer

tablet the Up and Coming Guard

36%of internet users

will own a tablet in 2014

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1:30

3:00

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Mobile and tabletDayparting

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Key PlaysMobile+Tablet

• Fastest growing segment of video

• Viewership spikes during commute times

• Targeting

• by Geo

• by App

• by Device

• Interactive Ad Formats

10%of ALL TV sets

are Internet connected

CONNECTED TV the REDSHIRT

Source: MediaPost

30 million

US households view connected TV and that number

is rising

CONNECTED TV the REDSHIRT

Source: Mashable

76%of TVs are expected to be

Internet connected by 2015

CONNECTED TV the REDSHIRT

Source: Mashable

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Connected TVDayparting

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Key PlaysConnected TV

• Viewership closely mirrors TV patterns

• On Demand

• Limited inventory and targeting today

• Expect big growth here

• Targeting allows for reaching new, specific audiences

• Take your message deeper with interactive formats and dynamic creative

one shining

• Focus on the appropriate screens for each daypart

• Counter fragmentation by integrating four screens into plan

MOMENT

Tim Avila Vice President, Product Marketing

thank you

BrightRollTwitter: @timfrombrT: 415-677-9222x250C: 415-867-6109