Download - Brit stakston social media days 2014 oslo
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Digital kommunikation
ger ”makt”OSLO 4 FEBRUARI
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Mediestrateg verksam hos
JMW kommunikation
Författare, debattör och
rådgivare i
digitaliseringsrådet
Brit Stakston
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#SITTMEDDAWIT
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Sociala medieutvecklingen för
kommunikationsbranschen
2007-2013
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WHO’S
AFRAID OF A
LITTLE BIRD?
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Summerat
Transparenskrav
Kunskapstörstande
Informationssökande
Starka nätverk
Vill medskapa
Värderingsstyrda
Tillgänglighet
Nära till hands
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This is where
the problem
begins…
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It's a story about community and collaboration on
a scale never seen before.
It's about the cosmic compendium of knowledge
Wikipedia and the million-channel people's
network YouTube and the online metropolis
MySpace.
”
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It's about the many wresting power from the
few and helping one another for nothing
and how that will not only change the world,
but also change the way the world changes.
”
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Facebook, 2010
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Viljan att
förändra
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Hemsidan fortfarande navet
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Våga beröra
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KÖPT
MEDIA
ÄGD
MEDIA
FÖRTJÄNAD
MEDIA
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Ambassadörer
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0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
8 000
9 000
10 000
1 2 3 4 5 6 7 8 9 10 11 12
2 009
2 010
2 011
2 012
2 013
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LÖSER TEKNIKEN RÄTT SAK?
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Vad händermed alldata?
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Bärbarteknologi
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MOBIL2020?
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Mekanismerna bakom
delningskulturen
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Vi delar
mer innehåll
Med fler
människor
Från fler
källor Oftare Snabbare
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Relationer
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Tar emot
Blandar
sammanDistribuerar
vidare
Skapar och
återskaparKombinerar
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Samme DNA
DARREN FLETCHER
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JMW Kommunikation
Kungsgatan 24, 7 tr
Box 7235
SE-103 89 Stockholm
Tel +46 8 53 48 07 50
Fax +46 8 20 93 65
Takk!
Brit Stakston
Mail: [email protected]
Twitter, Facebook, Instagram, FourSquare:
@britstakston