Transcript
Page 1: Brittany Benson International PR Presentation for COMM 337

Brittany BensonBrittany BensonCOMM 337- Public Relations TheoryCOMM 337- Public Relations Theory

International Public International Public RelationsRelations

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United States Public United States Public RelationsRelations

Losing PR battleLosing PR battle Ethnocentric or “home Ethnocentric or “home

country” assumptionscountry” assumptions One size fits all approachOne size fits all approach

Was this applied to NWSF?Was this applied to NWSF?

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Culture Matters in Public Culture Matters in Public RelationsRelations

U.S has formal PR trainingU.S has formal PR training Full of democracy and capitalismFull of democracy and capitalism PR is not unifiedPR is not unified

Influenced heavily by cultural factorsInfluenced heavily by cultural factors

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RepresentationRepresentationtext of campaigntext of campaign IdentityIdentitycreation of organizational creation of organizational

imageimage ProductionProductionwork of PR practitionerswork of PR practitioners ConsumptionConsumptionpublics view of campaignpublics view of campaign RegulationRegulationunderlying cultural valuesunderlying cultural values

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ResourcesResources

Hansen-Horn, T., & Neff, B. D. (2007). Hansen-Horn, T., & Neff, B. D. (2007). International Public Relations. International Public Relations. Public Relations: Public Relations: From Theory to PracticeFrom Theory to Practice (pp. 281-299). Boston, (pp. 281-299). Boston, MA: Allyn & Bacon. MA: Allyn & Bacon.

Gay, P. D., Hall, S., Janes, L., Mackay, H., & Gay, P. D., Hall, S., Janes, L., Mackay, H., & Negus, K. (1997). Negus, K. (1997). Doing Cultural Studies: The Doing Cultural Studies: The Story of the Sony Walkman (Culture, Media & Story of the Sony Walkman (Culture, Media & Identities, Vol. 1) (Culture, Media and Identities Identities, Vol. 1) (Culture, Media and Identities series)series). Thousand Oaks, CA: Sage Publications . Thousand Oaks, CA: Sage Publications Ltd. Ltd.


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