Download - BTO 2015 | #WeAreinPuglia - PugliaPromozione
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#WeAreinPugliaun hashtag fuori controllo
3 Dicembre 2015#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#bto2015
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#WeAreInPuglia - un hashtag fuori controllo #bto2015
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2013 CAMPAGNA ESTERO - OOH
#bto2015
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2013 CAMPAGNA ESTERO - OOH
#bto2015
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2015 CAMPAGNA ESTERO - OOH
#bto2015
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2015 CAMPAGNA ESTERO - OOH
#bto2015
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#bto2015
#WEAREINPUGLIA ON THE ROAD
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#WeAreInPuglia - la Puglia in un hashtag
Storytelling sui nostri canaliCoinvolgimento delle community pugliesi Influencer Marketing (su tutti i canali social)Destination placement
Il social è stato il punto di incontro fra online e offline
#bto2015
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Da paid media a earned media
#bto2015
#WeAreInPuglia - la Puglia in un hashtag
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Il Puglia Village nelle piazze europee
#WeAreinPuglia sui social network insieme ai travel bloggers. Lo storytelling diventa «videostorytelling»
#bto2015
Roadshow #WeAreInPuglia - la Puglia in un hashtag
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Il Puglia Villagecostruito con la partecipazione della community: Instawall
Risultati ottenuti: 58 i Paesi raggiunti e 6.700 le cartoline spedite.
#bto2015
Roadshow #WeAreInPuglia - la Puglia in un hashtag
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Nel 2014:
44.700 tweets9.800 contributors58,500 foto Instagram
6,7 milioni reach186,9 milioni exposureEstimated AVE 1.923.000 EUR #bto2015
Roadshow #WeAreInPuglia - la Puglia in un hashtag
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#bto2015
Roadshow #WeAreInPuglia - la Puglia in un hashtag
Si parla di noi attraverso l’hashtag
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#bto2015
#WeAreInPuglia - la Puglia in un hashtag
#WeAreinPuglia siamo noi!
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#bto2015
#WeAreInPuglia - un hashtag fuori controllo
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#bto2015
#WeAreInPuglia - un hashtag fuori controllo
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#WeAreInPuglia - un hashtag fuori controllo
#WeAreinPuglia non è più l’hashtag di Pugliapromozione, ma di viaggiatori, turisti e pugliesi stessi che sui social network raccontano la Puglia come destinazione turistica.
#bto2015
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#bto2015
www.viaggiareinpuglia.it - [email protected]
@caroppio
@viviananeglia
Alfredo De Liguori@viaggiarepuglia
Carlo Caroppo
Viviana Neglia