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Branding is NOT a name.Branding is NOT a logo.Branding is NOT a tagline.Branding is NOT a website.Branding is NOT a color scheme

Branding is an identity.

It is the way that a company is thought of by

customers.

Your Brand is your Reputation

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• How does sponsoring little league teams increase sales?

• Why do we tend to do what others do?

• Why do we do things we have committed to even if the situation

changes?

• Why am I less likely to buy from a New Jersey Salesman?

• Why do we care if 7 out of 10 Dentists recommend Crest?

• Why doesn’t Apple make more iPhones?

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Reciprocity

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Social Proof

11

Commitment

13

Liking

15

Authority/Expertise

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Scarcity

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•Recognize that when your segment appears stable and homogenous changes are eminent.(Chaos theory - Sensitive dependence on initial conditions)

•Recognize when something happens that might change the landscape and thus the way we do business. (Or be the predator)

•Recognize the anomaly that is better equipped to deal with a recent change, emulate or evolve. (King snake)



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If 100 years from now a Career History Bomb explodes erasing all information

regarding for-profit work...

What will the world know about you?

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Seed

Seedling

Juvenile

Adult

DeathFlower

Fruit!!



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Download - Build Your Brand, Build Your Business, Build Your Legacy

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