Learn the Tools and Tactics to Unlock Instagram’s Potential for Your Brand

Build Your Brand with Instagram

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Meet Jenn Herman

• Social Media Blogger• Social Media Speaker• Trainer & Consultant• Instagram Expert

www.jennstrends.com@jenns_trends

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Why Should You Be On Instagram?

• The fastest growing social media platform• More active users than Twitter• It’s not just for the “kids”• Not going away any time soon• Best engagement rates on social media• Community development • It’s FUN!

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What You’re Going to Learn

• Setting up your Instagram account for success

• Promoting your business on Instagram• Connecting with your audience• Hashtag strategies• Instagram ads

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Setting Up Your Instagram Account for Success

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Formatting Your Instagram Bio

• 5 Key Areas in Your Bio– Profile Photo– Name & Username– Bio Description– URL– Public Profile

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Formatting Your Instagram Bio

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Promoting Your Business on Instagram with Quality Content

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Types of Content to Share

• Products or services• Offers and promotions• Behind-the-scenes• Tips or tutorials• Greetings or messages• Contests or giveaways

• Instagram EXCLUSIVE content!

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Creating Quality Photos

• Use “organic” or “native” style images– Not so “magazine” or “studio” style– Puts the viewer in the scene

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Creating Quality Photos

• Unique Content that Stands Out in the Feed– High Resolution– Unique Perspectives– Evokes Emotions

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Creating Quality Videos

• Videos can only be 15 seconds• Pick a great cover photo for the feed• Create fresh new Instagram exclusive

videos• Repurpose existing video content

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Creating Quality Captions

• Be descriptive• Not too short, not too

long• Take the photo/video

“story” that much further

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Creating Quality Captions

• Be descriptive• Not too short, not too

long• Take the photo/video

“story” that much further

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Creating Calls-to-Action

• Use calls-to-action to drive real traffic– Be clear and concise– Tell them EXACTLY

what to do– Make it valuable

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Creating Calls-to-Action

• Use calls-to-action to drive real traffic– Be clear and concise– Tell them EXACTLY

what to do– Make it valuable

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Creating Calls-to-Action

• Use calls-to-action to drive real traffic– Be clear and concise– Tell them EXACTLY

what to do– Make it valuable

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Connecting with Your Audience on Instagram

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Connecting with Branded Content

• Connect with your audience using branded content– Relevant to your brand– Consistent– Recognizable

@gopro

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Connecting with Branded Content

• Connect with your audience using branded content– Relevant to your brand– Consistent– Recognizable

@burberry

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Connecting with Branded Content

• Connect with your audience using branded content– Relevant to your brand– Consistent– Recognizable

@chobani

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Connecting by Humanizing

• Connect with your audience by humanizing your brand– Showcase your

employees

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Connecting by Humanizing

• Connect with your audience by humanizing your brand– Showcase your

employees

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Connecting by Humanizing

• Connect with your audience by humanizing your brand– Showcase your

employees

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Connecting by Humanizing

• Connect with your audience by humanizing your brand– Showcase your

workplace(s)

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Connecting by Humanizing

• Connect with your audience by humanizing your brand– Showcase your

workplace(s)

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Connecting by Humanizing

• Connect with your audience by humanizing your brand– Showcase your

workplace(s)

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Connecting by Humanizing

• Connect with your audience by humanizing your brand– Showcase community

involvement

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Connecting by Humanizing

• Connect with your audience by humanizing your brand– Showcase community

involvement

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Connecting with Your Story

• Connect with your audience by telling your company story– How your company started– How your company has evolved– How your company is growing– Use trends like #TBT to share memories

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Connecting with Your Story

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Connecting with Your Story

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Implementing an Effective Hashtag Strategy

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Why Use Hashtags

• Significantly increase the reach of your posts

• Help your target audience find you• Create a custom hashtag gallery around

your content

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How to Use Hashtags

• Use RELEVANT hashtags• Use industry related hashtags• An average of 5-10 hashtags per post• Combine popular, moderately popular, less

popular, and custom hashtags• Don’t hashjack• Captions vs. comments

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Understanding Instagram’sAd Platform

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Instagram Ads for Everyone

• No longer just for the “big” brands

• Ad budgets will be more affordable

• Operate through Facebook Ads Manager

• Still in the “roll out” phase

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Instagram Ads for Everyone

• Photo ads• Video ads• Carousel ads

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Carousel Ads

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Using Instagram Ads

• Keep them “organic” and true to Instagram• Reach new ideal audiences

– Use the targeting features strategically

• Don’t rely on ads• Clickable action buttons

– Shop Now, Learn More, Sign Up

• Users can provide feedback

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There’s Always So Much More…

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How to Get it!

• www.jennstrends.com

• @jenns_trends – Instagram and Twitter• Facbook.com/jennstrendsonline

• jenn@jennstrends.com

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Let’s Answer Your Questions!