Download - Building a Killer Cloud PR Machine
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Building a Killer Cloud PR Machine
The Newvem Experience and Best Practices
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About Me
I’m Cameron. VP Marketing Newvem
Problem that I solve: delivering rapid growth within a 12- 48 month time frame
Experience:• 10 years of marketing & sales within startups• Strategic marketing that generates traffic &
revenue• Extensive awareness and mindshare through PR
That’s me
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Building a PR Machine
• The Basics• Crafting the Story• Announcement Types and Strategy• Pitching• Is a PR Firm Right for You?
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The Newvem Story
80+Features
2,000+Global Placements
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The Basics
• Tell an interesting story• You have serious problems • Know your audience• It’s about building mind share not coverage
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The Basics
Above All….
What are the business objectives?
Investment?
User Generation?
Which Users?
Business Development?
Category Positioning?
Credibility?
Trust
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Crafting the Story
• Keep the message short and clear• No one gives a sh** about your story• Is TechCrunch, GigaOm, or Information
Week really addressing your audience?• Frame the problem
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Case Study
Featured Placements
“Customers get a full picture of their usage in one view” – Alex Williams, TechCrunch“Newvem has organized the flow of data on a server's operation into heat map” – Charles Babcock, InformationWeek
Objective: Integrating Newvem as part of the CIO / DevOps daily workflowStory: Visualize AWS usage across environments and regions
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Announcement Types
• Data• Funding • Product features• Guest Posts & Quotes
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Pitching Best Practices
• It's all about the audience• No one wants to cover the same story• Embargos are a b***h > for pros only!• Press release = too late• Don't bend the truth
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Is a PR Firm Right For You?
• Do you have the right relationships?• Can you communicate as a native English
speaker?• Do you have the bandwidth to maintain?
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Working with a PR Firm
• Manage expectations with reality• No guarantees• Will not break or make the company• Costs = ‘marketing’ not PR expenditure• Marathon that is measured backwards• Profile like mad before you sign
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Thank You!
Cameron Peron
@cameronperon
cameronperon