Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
Building Insanely Great ProductsMany Products Fail…This is What You Need to Know to Succeed
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
$1.6 TrillionWhat Products Must Have to Succeed
•35-95% Failed•$.5-1 Trillion Wasted
2 of X
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
Six Spicy Keys to Ensure Product and Company SuccessWhat Products Must Have to Succeed
• Strategy• Process• Information• Customers• Employees• Systems
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
StrategyWhat Products Must Have to Succeed
•Understanding “Do”• Innovation•Market/Competitive
Research•Target Personas
•Value Proposition•Positioning•Target Markets•Product Roadmap • Implementation Plan
Brand
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
ProcessWhat Products Must Have to Succeed
• Repeatable• Framework• DACI or RACI• Culture of Success
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
InformationWhat Products Must Have to Succeed
• Right Information, Right Time• Portal or Dashboard
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
“Do” Innovation Customer Value
Value Proposition
Positioning• Marketing• Messagin
g• Media Selection
CustomersWhat Products Must Have to Succeed
• (See Blog entitled “Do: It is more than Demographics. Its about Behavior… What do people do?” http://spicecatalyst.com/do/)
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
EmployeesWhat Products Must Have to Succeed
• Core Competencies– Management– Leadership– Staffing– Finance– Sales– Support– Product Management– Product Marketing
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
Systems and ToolsWhat Products Must Have to Succeed
• Support Product Life Cycle• Improve Productivity
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
SPICESWhat Products Must Have to Succeed
• Strategy• Process• Information• Customers• Employees• Systems
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
[email protected] with Me: https://www.linkedin.com/in/davidfradin
David Fradin
Principal, Spice Catalyst
Author:• Foundations in the Successful Management of
Products (Coming Soon from Wiley)• Building Insanely Great Products (Coming Soon on
amazon)
Building Insanely Great ProductsFundamentals for Product Success©Spice Catalyst 2016
Learn More
• Boot Camp: Building Insanely Great Products • Online Course: Building Insanely Great Products