Download - Building your brand through social in china next digital(asia pacific digital) ash mc_vey
Ashley McVeyHead of StrategyNext Digital
Building Your Brand in ChinaThrough Social Media
The Social Landscape
In 2013, social media users have grown by
Source: China Internet Network Information Centre (CNNIC)
Source: China Internet Network Information Centre (CNNIC)
Source: China Internet Network Information Centre (CNNIC)
China’s Social Consumer
China’s Social Consumer
Over halfof users have clicked to a product after seeing it on
Social Competitors
Platforms
Allow full range of social activities including photo sharing, games, and profile
personalisation.
China’s Facebook
University Students
Low Active User %
Mass Market
Largest User base
Lowest Engagement
Highest Active User %
Higher penetration in Tier 1 cities
Area Focused
Gigs, News, Events
Event Guide
Ashley McVeyHead of StrategyNext [email protected]
Thank you
Case Studies